Betway, who are already the shirt sponsors for West Ham United, have announced today that they will be joining another London Premier League side – Arsenal – as their global betting partner.
The deal is expected to be a multi-year arrangement that will deliver Arsenal exclusive content over all social media avenues.
Betway, who are owned by Super-Group, are – as mentioned – the shirt sponsors at West Ham and also have partner deals at Brighton and with teams in the Bundesliga in Germany and La Liga in Spain.
Arsenal’s shirt sponsor will remain Emirates, who their stadium is also named after.
The Betway partnership will now see many new brandings at the Emirates, with betting options for fans at the venue as advertising boards at pitch-level for all Premier League, FA Cup and EFL Cup matches.
In additions Betway will offer a ‘Code Of Conduct and Responsible Gaming’ to all Arsenal staff and players at the North London club.
CEO of Betway Group, Anthony Werkman said “Having built one of the most exciting and enviable global sport sponsorship portfolios of any industry, I am absolutely thrilled to announce our new partnership.
“We’re excited to work together to deliver great content and experiences for Arsenal’s huge global supporter base and Betway will also be working with the club to ensure the partnership follows industry marketing protocols and important responsible gambling practices.”
Gunners Take On The Red Devils This Sunday
Arsenal’s next home game is this Sunday (3rd Sept 2023) as they face bitter rivals Manchester United. The good news for Gunners fans though is they are unbeaten vs the Red Devils in 8 of the last 9 repeat fixtures.
You can back Arsenal to beat United on Sunday with the best UK betting sites @ 4/5.
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Andy Newton is a well-known horse racing and sports betting writer that specialises in using key trends and stats to help find winners and unique betting approaches. Over the years, Andy has built up many industry contacts, including with some of the leading horse racing stables in the UK with his time running the Trainers-Quotes site and has also ghost-written for former top jockey Richard Dunwoody. Andy is also the former sports betting editor of odds comparison site Easyodds and JuiceStorm and appeared on many betting podcasts for MatchBook and BetBright. You can also find his views via his monthly Racing Ahead magazine column, which he’s held a slot for over 10 years. Now a regular on Bettingsites.co.uk too giving his views, trends and tips mainly on horse racing and football - so if there's a stat to be unearthed and it's a sport, Andy is sure to find an interesting betting angle. Here’s a look at a sampling of where Andy’s expertise has been mentioned: Racing Ahead Magazine Trainers-Quotes JuiceStorm GeeGeez
