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ASA Must Create A New Set Of Codes To Deal With Gambling Ads, Insist MPs

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Members of Parliament have insisted that the Advertising Standards Authority create a new set of codes to deal with modern online UK gambling adverts.

In a recent parliamentary debate, Sir Iain Duncan Smith, Conservative MP for Chingford and Woodford Green, explained that change needs to happen.

His concerns were echoed by Scottish National Party MP for Inverclyde, Ronnie Cowan. Furthermore, Labour MP for Luton South Rachel Hopkins also agreed.

What Is The Advertising Standards Authority?

The Advertising Standards Authority – or ASA – is the UK’s independent regulator of advertising across all media. They apply all the necessary codes which are approved by the Committees of Advertising Practice.

When it comes to online UK gambling adverts in particular, rules and regulations often change when it comes to gambling firms. Even more so for online UK gambling adverts.

Naturally, ASA will work alongside the UK’s Gambling Commission to ensure that all the relevant criteria are adhered to. MPs want them to enforce this further.

ASA will consistently monitor and track adverts across all media. Complaints about certain ads will often see them review in depth if it breaks any set regulations.

ladbrokes

Why Do MPs Want Change To Online Gambling Ads?

It’s not so much an immediate change that has been debated by MPs in recent days. What they tend to be arguing is that specific forms of marketing need to be tougher to protect minors online.

“The current codes are ill-equipped to deal with the online-specific forms of marketing. The ASA should consider the creation of new codes as opposed to revisions of pre-existing codes.

“That would perhaps ensure that social media and online marketing can be effectively regulated,” said Sir Iain Duncan Smith. In April 2023, white paper proposals wanted tougher restrictions on direct marketing to protect children.

MPs also want a new ‘Safer Gambling’ message to be portrayed across all forms of media. The Government will likely review and assess concerns raised to make sure all forms of advertising meet the criteria proposed.

Ben Horlock
Ben Horlock
Ben Horlock

Ben is a news and features writer who specialises in sport and gambling. Ben has over ten years experience writing for web-based audiences and has been published across various UK and US news outlets. As well, Ben has worked in social media for four years in the sports gambling industry.

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