Major operator bet365 has expanded it’s current Opta deal with Stats Perform, which will see them offer player and team stats across more competitions in Europe, Asia and Latin America.
Bet365 Expands Opta Deal With Stats Perform
Stats Perform has announced that bet365 has expanded its current Opta deal in order to be able to offer player and team stats across more sports competitions around the globe.
This latest expansion will see further stats offered for tournaments in Europe, Asia and Latin America, and is made possible by Stats Perform’s award-winning premium Opta data feed, and will now power stats bets for a further 19 competitions, covering an additional 3000 matches a year.
Andrew Ashenden, Stats Perform’s Chief Betting Officer commented on the expansion.
“Collecting and supplying Opta data for an additional 3,000 new matches to the standard required for frictionless, trusted player stats betting experiences is the culmination of months of work from our expert teams. This effort reinforces our commitment to helping operators innovate and create compelling, personalised products that their customers love. We are delighted that this ambition has been recognised by bet365, who have added these new competitions to their offering at the earliest opportunity.”
Ashenden continued: “Our trusted, premium Opta player and team data has helped inject material growth into a mature football betting experience, in a way few believed possible. It has helped sportsbook operators to unlock new customer segments, reinvent betting entertainment and contribute significantly to margin, whilst creating trusted betting experiences that are phenomenally popular with users. All leading global sportsbooks choose Opta data to model, manage and trade these markets, help bettors track them in-running on their front end, and for settlement. We’re proud to be at the forefront of such innovation, grateful to our teams for their consistently high-quality work and to our licensed sportsbook partners like bet365 for their creativity and support. What’s more, this is still only the beginning of our ambitions to grow the space even further.”
Stats Perform’s Opta data, along with bet365, is used by a whole host of the world’s leading sports teams, leagues, broadcasters, publishers, sports apps and brands to help fans gain a deeper undertanding of the sports.