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newsbetfair launches new play different campaign ahead of euro 2024

Betfair Launches New ‘Play Different’ Campaign Ahead Of Euro 2024

We independently review betting sites. Sign-ups through our links may earn us a commission at no extra cost to you, this never influences our listings’ order.

UK based betting operator Betfair has launched a new campaign called play different, that is designed to “break away from the traditional betting ad conventions”.

Betfair Launches New Campaign ‘Play Different’

The new ‘play different’ campaign has been launched by Betfair, in preparation for a busy upcoming summer including Euro 2024 which kicks off on the 14th of June.

The Play Different commercial features players from a wide variety of sports playing in a Betfair style arena, with the bold yellow walls resonating clearly with the operator’s brand.

Speaking about the new campaign, Betfair’s managing director Richard Hayward said: “We’re incredibly proud of our new campaign with Pablo. We embarked on this project, looking to create a positioning that truly resonated with our customers. ”

“The Euros is a busy period for customers, so we wanted to lead with a standout campaign that feels different from the category. We’re excited to see the new platform launch and the future ahead, this is just the beginning.”

Play Different has been rolled out in partnership with Betfair partner Pablo, which Hayward said created a ‘natural fit’ for customer satisfaction.

The new campaign will be promoted across social media ahead of the Euros, giving Betfair a fresh look coming into one of the busiest tournament’s for the operator.

Pablo Looking To Create ‘Something Special’

In partnership with Betfair, Pablo is looking to create something special with the new advertisement campaign which Executive Creative Director, Tim Snape, was enthusiastic about.

“When creating a new brand platform for Betfair, we knew it needed to be something extra special. Something that championed their trailblazing heritage and celebrated how they ripped up the rule book in 2000 as the original disruptor.

“The ‘Play Different’ platform perfectly embodies the challenger spirit and our launch campaign for the Euros is no different.

“It’s fair to say that to create this campaign we’ve embodied and lived up to Betfair’s ‘Play Different’ spirit; starting with the concept, and all the way through to production, we’ve challenged ourselves and our partners to create something distinctly different.”

Olly Taliku
Olly Taliku
Olly Taliku

Olly Taliku has worked with highly respected sports and gambling websites where he has produced hundreds of articles, as well as being published with Burton Albion and Chesterfield FC. At Burton Olly worked closely alongside the women's team, producing mainly matchday content including reports and interviews, while at Chesterfield he worked in a similar role but with the academy side, as well as some first team content. He also has experience as an accredited Premier League and EFL writer for Prost International where he worked during the 2021/22 season to produce matchday content as an on location reporter. Olly specialises in football as well as long form SEO content plus news, tips and betting but also produces content on basketball, baseball and American football.

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