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newsbetfair nets record breaking deal with vasco da gama to become official front of shirt sponsor

Betfair Nets Record-Breaking Deal With Vasco Da Gama To Become Official Front-Of-Shirt Sponsor

We independently review betting sites. Sign-ups through our links may earn us a commission at no extra cost to you, this never influences our listings’ order.

British sports betting firm Betfair has netted a record-breaking deal with Vasco Da Gama to become its official front-of-shirt sponsor.  

The agreement is understood to be the biggest in the history of the Brazilian football club. According to reports, the deal will run until 31 December 2025 with the option to extend for a further two years.

Betfair’s branding will be displayed on the men’s and women’s first-team kits. Furthermore, the women’s shirts will have Betfair’s logo on the shoulder blade.

Additionally, there will be exclusive official digital content from Legítimo Clube do Povo, while the brand will have exposure on Vasco’s digital media as well.

Betfair And Vasco Da Gama

Betfair and Vasco Da Gama have also agreed to launch activities organised for fans who make up the Team da Virada. These will include raffles and prizes for VIP tickets and official products.

Furthermore, there will be exclusive promotions and unique fan experiences up for grabs. 12 May 2024 will mark the first game that Vasco will wear shirts with the Betfair branding present.

“It is an honour and an achievement to close this partnership, the largest in Vasco’s history, with Betfair,” said Vasco’s CEO Lúcio Barbosa.

“There were weeks of intense work to get the best for our club with a huge and consolidated company. We still have challenges ahead but our commitment to working seriously and hard for Vasco continues,” he added.

Betfair International General Director Kimberly Daly added: “The partnership between Vasco and Betfair is not just a master sponsorship on the team’s shirt, it is also a strategic collaboration based on shared values, excellence and passion for football, respecting the greatness of its history, but also strengthening investment in projects within the Rio team to help develop the club’s present and future.”

Vasco does have history within the English game. 24 years ago, a brace from legendary Brazilian striker Romario helped the Rio club beat Sir Alex Ferguson’s Manchester United 3-1 in the FIFA Club World Cup.

Ben Horlock
Ben Horlock
Ben Horlock

Ben is a news and features writer who specialises in sport and gambling. Ben has over ten years experience writing for web-based audiences and has been published across various UK and US news outlets. As well, Ben has worked in social media for four years in the sports gambling industry.