Sky Bet League One side, Blackpool FC, have announced LeoVegas as their new Principal Partner on a multi-year deal. The deal sees LeoVegas’ branding featured prominently on the front of all the 2023/24 first-team home shirts and replica kits.
LeoVegas Announced As New Blackpool FC Sponsor
Following the release of their new home strip, Blackpool Football Club have announced that LeoVegas will be the club’s new Principal Partner.
This means that LeoVegas’ branding will feature on all of Blackpool’s home shirts for the upcoming 2023/24 football season. The sports betting site‘s logo is front and centre of Blackpool’s new kit, with maximum exposure.
Of course, the junior replica shirts will not feature LeoVegas’ branding on it as customary with sports betting sites and under 18’s.
The new kit is set to have it’s first outing this evening, as Blackpool travel to Southport for their first pre-season friendly ahead of the upcoming league campaign.
Having been an industry leader in online gambling since being founded in 2012, LeoVegas Group added sports betting to their catalogue back in 2016. Now, they are one of the biggest and most prominent sports betting sites in the UK and have become a household name in recent years.
Both Blackpool FC and LeoVegas are said to be ‘delighted’ and ‘thrilled’ with the new partnership struck ahead of the upcoming football season, which sees ‘The Seasiders’ competing in Sky Bet League One, following their relegation from the Championship last season.
Blackpool’s Chief Operating Officer, Jonty Castle, had this to say on the new partnership between his club and LeoVegas:
“We are thrilled to welcome LeoVegas on board as a new Principal Partner ahead of the upcoming season.
“To be associated with LeoVegas – a globally recognised brand – on the front of all first-team and replica adult shirts is an exciting opportunity for the Club, and provides the potential for greater international exposure.”
Similarly, the sports betting company are also excited by the new partnership with Blackpool FC. Sam Behar, the Director of UK and Sponsorship at LeoVegas, is overjoyed to have teamed up with such a historic club in their 100th season in their famous tangerine:
“We are delighted to announce this sponsorship with ‘The Seasiders’ for the upcoming season.
“Partnering with a club like Blackpool that has such a long-standing history in the game presents a fantastic opportunity for LeoVegas Group to promote the greatest igaming experience across the United Kingdom.
“The club and the Group share common values and a desire to grow, and we can’t wait for the season to get underway.”