Brentford have been criticised after they decided to keep Hollywood Bets as its shirt sponsor accusing them of failing to support Ivan Toney, who was banned for betting on football. You can see the new Brentford kit down below.
Brentford Kit Criticised For Keeping Gambling Sponsor
In May, Ivan Toney received an eight-month ban from football after being found guilty of betting offences. The 27-year-old striker admitted 232 breaches of the FA’s betting rules, dating all the way back to 2017.
At the time that the news broke, Brentford publicly backed Toney and promised to do “everything possible to provide support” for the England international.
This has caused quite the uproar after the Bees unveiled their new kit for the upcoming season with the South African betting band still on the shirt.
Brentford will continue to promote gambling on their shirts next season which means when Ivan Toney returns he’ll be a billboard for the addiction he is recovering from. Careless. pic.twitter.com/sagUMAVQnv
— The Big Step (@the_bigstep) July 4, 2023
🚨🚨| Brentford release their new 2023/24 home kit with the same gambling sponsor on the front.
Ivan Toney was banned for gambling, however their promotion of gambling continues… pic.twitter.com/t2pbAJDMVo
— CentreGoals. (@centregoals) July 4, 2023
In April it was announced that clubs would have until the end of the 2025/26 season to remove gambling sponsors on the front of shirts.
The Bees began their relationship with Hollywood Bets in November 2020 when they became the club’s betting partner. It then became the front of the shirt in July 2021 following the club’s promotion to the Premier League.
With the new Brentford kit causing a lot of anger online, it remains unknown whether or not the club will take any further action on the matter.