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Brentford Criticised For Keeping Gambling Sponsor On New Kit Months After Ivan Toney Ban

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Brentford have been criticised  after they decided to keep Hollywood Bets as its shirt sponsor accusing them of failing to support Ivan Toney, who was banned for betting on football. You can see the new Brentford kit down below. 

Brentford Kit Criticised For Keeping Gambling Sponsor

In May, Ivan Toney received an eight-month ban from football after being found guilty of betting offences. The 27-year-old striker admitted 232 breaches of the FA’s betting rules, dating all the way back to 2017.

At the time that the news broke, Brentford publicly backed Toney and promised to do “everything possible to provide support” for the England international.

This has caused quite the uproar after the Bees unveiled their new kit for the upcoming season with the South African betting band still on the shirt.

In April it was announced that clubs would have until the end of the 2025/26 season to remove gambling sponsors on the front of shirts.

The Bees began their relationship with Hollywood Bets in November 2020 when they became the club’s betting partner. It then became the front of the shirt in July 2021 following the club’s promotion to the Premier League.

With the new Brentford kit causing a lot of anger online, it remains unknown whether or not the club will take any further action on the matter.


Kyle Curran is a Journalism graduate who specialises in football (soccer), darts and horse racing but has the ability to write about a range of sports across the world and has worked with numerous sports and gambling websites. He also writes news, betting tips and gambling news as well as long form SEO content. He can regularly be found providing live football (soccer) commentary on Flashscore. Previously read news bulletins on local radio stations up and down the UK, courtesy of DerbyshireMediaCompany. He also formerly covered Premier League and EFL matches as an accredited journalist and editor for Prost International.