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Football

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Tennis

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Darts

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Cricket

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Golf

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Horse Racing

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F1

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Boxing

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Debit card

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Neteller

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Skrill

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Apple Pay

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Trustly

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Deposit match

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Enhanced odds

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newsentain considering strategic alternatives to crystalbet operator following review

Entain Considering Strategic Alternatives To Crystalbet Operator Following Review

We independently review betting sites. Sign-ups through our links may earn us a commission at no extra cost to you, this never influences our listings’ order.

Based out of London, Entain plc is considering an alternative strategic plan to its Crystalbet operator which has been considered ‘non-core’ to the company.  

Entain Considering Alternative Strategies After Review

Crystalbet has been deemed a non essential operator for Entain’s sports betting & gambling company, with plans already made for the operator to be offloaded.

Entain has already reportedly received offers for its operator from “potential acquirers,” as it looks to offload Crystalbet in a new strategy.

In a strategic review conducted by Entain in May, it was discovered that the company “has the appropriate portfolio of diversified strategic assets, brands, capabilities and geographic footprint to ensure it is well-positioned to deliver high-quality, long-term growth.”

The review found out that there is significant positives in returning to ‘organic revenue growth’ – with the US based side of Entain only expected to grow in the future.

Another outcome of the review found that BetMGM was more successful than ever which is only good news for Entain which owns 50% of the operator in a split with MGM Resorts.

In a statement following the review, Entain chairman Barry Gibson said: “I am delighted that the Capital Allocation Committee has concluded its strategic review of our portfolio. While we still have more work to do to improve our operational performance, the board is pleased with the progress Entain is making so far in 2024 in line with our strategy.

“The group has the core strengths, brands and products to be competitive across its markets and continues to be a global leader in betting and gaming.

“The board looks forward to updating the market further on its progress at the interim results in August.”

Olly Taliku
Olly Taliku
Olly Taliku

Olly Taliku has worked with highly respected sports and gambling websites where he has produced hundreds of articles, as well as being published with Burton Albion and Chesterfield FC. At Burton Olly worked closely alongside the women's team, producing mainly matchday content including reports and interviews, while at Chesterfield he worked in a similar role but with the academy side, as well as some first team content. He also has experience as an accredited Premier League and EFL writer for Prost International where he worked during the 2021/22 season to produce matchday content as an on location reporter. Olly specialises in football as well as long form SEO content plus news, tips and betting but also produces content on basketball, baseball and American football.

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