ESPN Bet is set to launch on Tuesday, November 14, with the worldwide sports platform branching out into the world of sports betting. With ESPN Bet’s launch imminent, the sports media giant have unveiled strict guidelines to ensure the integrity of it’s brand.
ESPN Bet Outline Strict Guidelines To Safeguard Against Information Misuse
ESPN are widely regarded as one of the biggest sports media companies in the world. Now it seems they are ready to embark on a new path into the sports betting industry. ESPN Bet is set to launch on Tuesday, November 14, following a landmark 10 year, $2 billion partnership with PENN Entertainment Inc.
The online sportsbook have put some strict guidelines in place for their employees, preventing any potential misuse of information. The guidelines are mainly aimed to their ‘Insider’ or ‘Reporters’.
For example, insiders such as Adam Scheffter and Adrian Wojnarowski are explicitly prohibited from placing, facilitating or soliciting any bets at all on the sports/leagues they cover. This means that they are prohibited from any form of betting on the NFL and NBA.
ESPN are clearly focused on protecting their brand name and reputation, whilst still delving into the world of sports gambling. The company is taking extra precautions to prevent the use of confidential information for betting purposes, covering a range of potential insider knowledge, including player injuries, officials’ decisions, and management insights.
ESPN does not want its employees, particularly those with potentially relevant confidential information, to influence or participate in these types of wagers. For example, the likes of awards votes, league MVPs, draft picks and player personnel decision have been singled out for extra caution.
The latest guidelines have been developed in alignment with The Walt Disney Company’s Standards of Business Conduct. These guidelines will likely be continually updated in the aftermath of ESPN Bet’s launch, which goes live in 17 states across the US on Tuesday, November 14.
It is evident that ESPN as a business are taking proactive measures to ensure their new sports betting site is completely separate from it’s journalistic enterprise. This essentially means that no story that ESPN report should be have any intention of impacting gambling lines.