Ahead of Sunday’s huge final between Spain and England at the 2023 Women’s World Cup, Flutter have released its insights into sports betting trends and how customers have bet so far during the 2023 World Cup tournament.
Women’s World Cup Betting Trends Examined
Flutter are one of the biggest sports betting operators in the UK. They own a number of brands including Sky Betting & Gaming, Paddy Power and Betfair to name but a few. Ahead of the highly anticipated Women’s World Cup Final, Flutter have released insights into customer betting during the tournament.
It comes as no surprise to learn that UK bookies have seen the majority of bettors backing the Lionesses to go all the way and win the World Cup.
So far, prior to the finals taking place, a total of £3.6 million in bets has been places on the England team. This includes their group stage games and of course their knockout ties too. Overall, this makes the Lionesses the teams to receive the most amount of bets from the UK customer base so far.
The Women’s World Cup Final is set to take place between Spain and England on 20th August and will be played in the Stadium Australia, Sydney.
As to be expected judging by the above insights, England have found a lot of support from bettors in the UK. Prior to the final on Sunday, 80% of customers at UK bookies are backing the Lionesses in the final.
Specifically, 25% of punters reckon that the final score will be 2-1 to England in the 2023 Women’s World Cup Final.
Should the Lionesses lift the trophy on Sunday, Flutter is set to pay out over £800,000. The company are anticipating this to rise up to over £1 million with the weekend betting taken into account.
Not only that, but the team’s striker, Alessia Russo, is on 30% of all anytime-scorer selections. All in all, the betting trends of the 2023 Women’s World Cup firmly indicate a sharp rise in sports betting on women’s football. This seems to be almost single handedly down to the success of the Lionesses.