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Flutter Release Women’s Football Betting Trends Ahead Of 2023 Women’s World Cup Final

Paul Kelly
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Ahead of Sunday’s huge final between Spain and England at the 2023 Women’s World Cup, Flutter have released its insights into sports betting trends and how customers have bet so far during the 2023 World Cup tournament.

Women’s World Cup Betting Trends Examined

Flutter are one of the biggest sports betting operators in the UK. They own a number of brands including Sky Betting & Gaming, Paddy Power and Betfair to name but a few. Ahead of the highly anticipated Women’s World Cup Final, Flutter have released insights into customer betting during the tournament.

It comes as no surprise to learn that UK bookies have seen the majority of bettors backing the Lionesses to go all the way and win the World Cup.

So far, prior to the finals taking place, a total of £3.6 million in bets has been places on the England team. This includes their group stage games and of course their knockout ties too. Overall, this makes the Lionesses the teams to receive the most amount of bets from the UK customer base so far.

The Women’s World Cup Final is set to take place between Spain and England on 20th August and will be played in the Stadium Australia, Sydney.

As to be expected judging by the above insights, England have found a lot of support from bettors in the UK. Prior to the final on Sunday, 80% of customers at UK bookies are backing the Lionesses in the final.

Specifically, 25% of punters reckon that the final score will be 2-1 to England in the 2023 Women’s World Cup Final.

Should the Lionesses lift the trophy on Sunday, Flutter is set to pay out over £800,000. The company are anticipating this to rise up to over £1 million with the weekend betting taken into account.

Not only that, but the team’s striker, Alessia Russo, is on 30% of all anytime-scorer selections. All in all, the betting trends of the 2023 Women’s World Cup firmly indicate a sharp rise in sports betting on women’s football. This seems to be almost single handedly down to the success of the Lionesses.

Paul Kelly

Paul has worked in sports as a writer ever since graduating from Liverpool John Moores University back in 2020, where he attained a First Class Honours Degree in Sports Journalism. Paul is comfortable writing about all sorts of different sports, but specifically specialises in boxing, golf, MMA, darts and horse racing. Paul's vast knowledge of worldwide sport means he is capable of covering almost any sport, including popular US sports such as NFL, NBA and MLB. Paul has years of experience covering sport for BBC Sport, as well as being a regular contributor at ESBR Boxing. Paul gained vital experience at BBC Radio 1 and Everton Football Club during his time at university, aiding his knowledge of the writing world. Paul has had the opportunity to attend big live sporting events and work as a reporter on numerous occasions. His experience writing on both live sports and sports betting content means he is comfortable with all aspects of sports reporting. As well as writing for Betting Sites, Paul's wealth of knowledge in a whole host of sports converts into writing in depth stories and providing reliable betting picks regularly.