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newsflutter say there was 35 million bets placed at cheltenham festival this year

Flutter Say There Was 35 Million Bets Placed At Cheltenham Festival This Year

We independently review betting sites. Sign-ups through our links may earn us a commission at no extra cost to you, this never influences our listings’ order.

Sports betting operator Flutter say that they handled almost 35 million bets during the four-day Cheltenham Festival in mid-March. 

Flutter Say 35 Million Bets Placed At Cheltenham Festival

It was a special week of National Hunt racing, which saw legendary Irish trainer Willie Mullins win his 100th race at the festival on the second day. The landmark came when Jasmin De Vaux won the Champion Bumper in the final race on Wednesday.

Mullins’ fortune continued right through to the final day of the meeting, when stable star Galopin Des Champs romped home to win a second Gold Cup in a row.

Flutter manages three brands across the UK and Ireland, those being Sky Bet, Paddy Power and Betfair, three of the most popular horse racing betting apps on the market.

Karen McMahon, UKI Racing Director of Flutter said that it was the firm’s “opportunity to shine and lots of preparation goes into ensuring our customers enjoy a seamless and fun experience – hearts definitely beat faster during this week.

During Cheltenham week, Flutter say that they recorded over 2.5 million active users across their platforms, with just under 35 million bets placed. On average, it works out as 14 bets placed throughout the four days by each customer.

Arlene Griffin, UKI Customer Service Director at Flutter said it was a very busy time for management and that they dealt with “over 85,000 customer contacts and 51,000 verification documents during the four days, a volume typically seen in a month.

Odds compilers at Flutter worked hard alongside product developers to provide real-time prices for in-play betting whilst maintaining the stability of the app all at the same time.

Luckily for punters using Sky Bet, Paddy Power and Betfair, there were no issues with the sites/apps during the Cheltenham week.

However, the same can’t be said for some other bookmakers, who experienced problems due to high traffic at points throughout the meeting.

Kyle Curran
Kyle Curran
Kyle Curran

Kyle Curran is a Journalism graduate who specialises in football (soccer), darts and horse racing but has the ability to write about a range of sports across the world and has worked with numerous sports and gambling websites. He also writes news, betting tips and gambling news as well as long form SEO content. He can regularly be found providing live football (soccer) commentary on Flashscore. Previously read news bulletins on local radio stations up and down the UK, courtesy of DerbyshireMediaCompany. He also formerly covered Premier League and EFL matches as an accredited journalist and editor for Prost International.

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