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Gambling Operators in Sweden Report Change in Behaviour Amongst Players After Direct Contact

Charlie Rhodes
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Sweden gambling operators directly contacting customers who displayed signs of at-risk problematic behaviour reported a discernible change in behaviour as a result.

Swedish Gambling Operators Report Positive Change

Swedish regulator Spelinspektionen receives data every six months from three of the nation’s biggest bookmakers, in which they pledge to reveal what they do to try and prevent users from developing problematic habits.

The data sets from each operator covers four different key areas:

  • Percentage of players contacted due to risky gambling
  • Effect of contacting players
  • How many reduced their problem gambling habits
  • Percentage of players who stopped gambling

The latest publications from the period between January and June – which is the second data set to be released – shows positive signs from each betting site.

For example, Swedish gambling operator Kindred contacted 0.5% of their customers over behaviour suspected of being problematic, with 75.1% of those reducing their gambling after direct interaction. 75.8% also reduced their average gambling deposits.

Elsewhere, ATG reported just over 57% of customers reduced their gambling after being contacted, while as many has 61% showed a positive trend in pulling back on the amount of deposits.

They also noted 1.4% self-excluded for up to six months following direct contact.

According to the third betting site Hofbauer, 70% of players cut back on gambling after being contacted by the operator.

“Svenska Spel reports half-yearly key figures that show what proportion of customers have been contacted as a result of signs of risky gambling and what effect these contacts have had,” Hofbauer said.

“The results show that the measures have a positive effect.”

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Charlie Rhodes
Charlie Rhodes

Charlie is an accomplished journalist with years of experience producing content across sport, gambling, crypto and fintech. Possessing considerable experience writing news, long-form content and betting, he has previously worked alongside former Goldman Sachs executives on a peer-to-peer fintech trading start-up, as well seen work published on leading sports content brands such as 90min and FootyAccumulators.