Fantasy sports franchise GameOn has revealed its partnership with the Professional Fighters League to begin next-gen fantasy games.
PFL is unique in its own right as the franchise is the singular MMA company with a sports-season format where individual fighters go head-to-head in Regular Season, Playoffs and World Championship.
Each weight category battle it out for the chance to win a staggering $1m prize and the league has propelled itself into the co-leader of the sport, alongside the UFC.
The organisation has been in the headlines after recently signing combat sports superstars Jake Paul and Francis Ngannou to fight exclusively in MMA for the PFL.
Paul is a name that has come up regularly in the gambling industry recently. Paul is the co-found of Betr and found himself as the subject of a Ladbrokes tweet that was deemed to be appealing to people under 18 by The Advertising Standards Authority.
MMA is regarded as one of the fastest-evolving sports in recent history and GameOn will be keen to take full advantage with the upcoming launch.
GameOn has recently received funding from Lightning Capital and Flow, with the funds beings used to accelerate GameOn’s PLAYN3XT platform.
GameOn CEO Matt Bailey, released a statement to clarify the thought process behind the new collaboration and what fans can expect.
He said: “We can’t wait to bring next-gen fantasy sports to millions of MMA fans worldwide. We’re focused on major league opportunities that leverage our built and scalable PLAYN3XT platform. Our priority is onboarding the world’s best leagues and executing highly-profitable revenue growth.”
PFL CEO Pete Murray has also revealed his excitement to be working with the fantasy sports company, hoping to do more within the gambling industry.
Murray said: “We’re thrilled to be joining forces with GameOn to strengthen the digital bridges we have with fans around the world. PFL and GameOn are dynamic companies who are leveraging cutting-edge tech to deliver the next generation of sports fandom.”