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newsinfluencer astrid wett apologises for breaching uk gambling ads regulations

Influencer Astrid Wett Apologises For Breaching UK Gambling Ads Regulations

We independently review betting sites. Sign-ups through our links may earn us a commission at no extra cost to you, this never influences our listings’ order.

Social media influencer Astrid Wett has apologised to the Advertisement Standards Authority, after the 23-year-old was found guilty of breaching UK advertisement rules on gambling promotions with a Cheltenham festival ad. 

Social Media Influencer Breaches UK Advertising Regulations

The social media user posted an advert on Twitter for free bets at the Cheltenham horse racing festival in March, which breached UK advertising watchdog’s clear rules.

UK regulators do not allow for anyone under the age of 25 years old to play a ‘significant role’ in gambling advertisements and at the time Wett was just 23 – which clearly breaches the rules.

In a statement released on the case, the UK gambling watchdog said: “The image of Astrid Wett was the central focus of the ad and we considered that she therefore played a significant role in it. We understood she was 23 years old at the time the ad was published.

“Because the ad was for a service that was intended to facilitate gambling and featured someone who was aged under 25 playing a significant role, we concluded that it was irresponsible.”

Astrid Wett Apologises

Festival Free Bets, the company in partnership with Wett on the advertisement, did not respond to the enquiries but the social media star did make a response.

Wett admitted she wasn’t aware of the strict gambling advertisement guidelines and shared that she believed being over 18 was enough to allow her to legally promote the free bets.

“She apologised for her breach of the Code and said she was committed to ensuring compliance with all relevant guidelines,” the watchdog replied.

“Although we acknowledged that Festival Free Bets was not itself a licensed gambling provider, using it would place consumers in a position where they would be interacting with gambling services.

“We therefore considered it would be irresponsible to feature someone who was aged under 25 playing a significant role in their ads.”

Olly Taliku
Olly Taliku
Olly Taliku

Olly Taliku has worked with highly respected sports and gambling websites where he has produced hundreds of articles, as well as being published with Burton Albion and Chesterfield FC. At Burton Olly worked closely alongside the women's team, producing mainly matchday content including reports and interviews, while at Chesterfield he worked in a similar role but with the academy side, as well as some first team content. He also has experience as an accredited Premier League and EFL writer for Prost International where he worked during the 2021/22 season to produce matchday content as an on location reporter. Olly specialises in football as well as long form SEO content plus news, tips and betting but also produces content on basketball, baseball and American football.