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Football

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Tennis

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Darts

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Cricket

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Golf

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Horse Racing

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F1

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Boxing

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MMA

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Any

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Debit card

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Paypal

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Neteller

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Skrill

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Apple Pay

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PaysafeCard

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Trustly

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Deposit match

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Enhanced odds

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newsjeffbet ad advertising standards authority upholds ruling against misleading promotional offer

JeffBet Ad: Advertising Standards Authority Upholds Ruling Against ‘Misleading’ Promotional Offer

We independently review betting sites. Sign-ups through our links may earn us a commission at no extra cost to you, this never influences our listings’ order.

The Advertising Standards Authority (ASA) have upheld their ruling regarding a misleading JeffBet ad, reports confirm.

A promotion on their website indicated all new customers were entitled to the “Bet £10 and get £30 free bet” offer. Furthermore, the terms and conditions reinforced all new players were able to take advantage.

However, what the ASA said was not clear that it was only applicable to new players on the ProgressPlay network. Not just new JeffBet players, who are owned by ProgressPlay.

Therefore, if somebody had already joined a brand owned by ProgressPlay they would not be able to claim the promotional offer. A complaint was filed after a ‘new customer’ wasn’t able to get their free bet.

JeffBet Ad

The JeffBet ad, according to ProgressPlay, explained they included as much information as possible. Consequently, they said there was not enough space to make it clear the offer was only available to new ProgressPlay customers.

Nonetheless, the ASA argued that there was ample room for the necessary information to be included. As a result, they deemed the ad misleading.

JeffBet has been informed that the ad isn’t able to serve and be published in it’s current form. Now, JeffBet has been reminded that promotions of this nature must be concise and clear.

The ASA added in its ruling that by placing the advert on the JeffBet website, ProgressPlay could not claim that the ad “was constrained by space or functionality requirements.”

Generally speaking, ads of this nature do exactly what they say on the tin. All new customers to that particular brand are eligible to take advantage.

Of course, it is imperative to read the full terms and conditions but not making it clear on the ad will class it as misleading.

Nonetheless, JeffBet has been informed of the errors of their ways. Moving forward, such offers and promotions will be much clearer.

Ben Horlock
Ben Horlock
Ben Horlock

Ben is a news and features writer who specialises in sport and gambling. Ben has over ten years experience writing for web-based audiences and has been published across various UK and US news outlets. As well, Ben has worked in social media for four years in the sports gambling industry.