Kambi Group has partnered up with Eyas gaming and Brazilian football media website Lance! to create a new online sportsbook in the country.
Kambi group will power the launch of the “Lance! Betting” in Brazil which will help the development of the sports gambling industry in the South American country.
The new Brazil-facing sportsbook will add to Lance!’s existing followers, with over 15 million users already enjoying the site on a monthly basis.
Eyas Gaming will oversee how the brand is run and the new partnership could lead to launches in other countries according to the Kambi group.
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Kambi’s co-founder and chief executive Kristian Nylén described the deal as a ‘pleasure’ for all parties involved.
“It is a pleasure to have put pen to paper on this agreement with Eyas Gaming. They are an operator whose management team boasts clear expertise and a passion for sports betting that mirrors our own.
“This agreement further bolsters Kambi’s impressive range of partners throughout Brazil and Latin America. We are excited to capitalise on the rich promise this partnership holds.”
Eyas Gaming CEO Adam Joseph was also pleased with the new deal, saying:
“We are very pleased to have signed with Kambi as we look to deliver on our sports betting ambitions and the potential of the Lance! Betting brand in Brazil.
“Kambi’s track record in Latin America and proven suite of high-performance technology made partnering with them a natural choice.”