LIV Golf have announced Simplebet, the global technology leader in micro-betting products, as the league’s official sports betting innovation partner.
According to LIV, the dynamic collaboration will see Simplebet distribute the league’s real-time competition data to sports betting operators and media platforms globally.
This includes innovative single-screen in-play wager technology, complimented with low latency video streaming in the United States and other international markets.
Simplebet CEO Chris Bevilacqua said: “This is a transcendent moment for the sport and we are thrilled to serve as the Official Sports Betting Innovation Partner of LIV Golf.
“We’ve revolutionized the way audiences around the world connect with live sports by unlocking fan engagement opportunities and together with LIV Golf, we will create the new blueprint for how sports leagues can maximize their IP through innovative betting.”
Greg Norman, LIV Golf Commissioner and CEO said: “Developing new ways that golf can progress into the future has been a league tenet since day one.
“LIV Golf presents a supercharged tournament and fan experience showcasing a consistent field of the world’s best players competing at the same time under the same conditions. With golf becoming an increasingly popular sport within the multi-billion-dollar sports betting market, our league is proud to work with Simplebet which aligns with our competition model that every shot from every player is meaningful, from start to finish.”