Popular sportsbook LiveScore Bet will be getting a sportsbook revamp after announcing they are teaming up with sports betting solutions expert Kambi.
Kambi and LiveScore Bet Set To Join Forces In 2024
Swedish firm Kambi will offer their B2B betting solutions to the LiveScore group, including their leading sportsbook – with the first part of 2024 the planned rollout date.
The key terms of the collaboration will see Kambi distribute their sports betting platform, AI-powered trading products, managed platform and popular Bet Builder offerings to the LiveScore Bet and Virgin Bet UK betting sites.
Kambi CEO and Co-Founder Kristian Nylén Said
“With well-established sportsbook brands in several markets, an immensely popular media platform that acts as an effective acquisition channel, and an experienced leadership team, LiveScore Group has all the ingredients Kambi looks for in an operator.
“In partnering with Kambi and integrating our sportsbook, LiveScore Group will have the quality and trusted sportsbook it requires to fulfil its ambitious growth plans and we’re delighted to be supporting them on that journey.”
This LiveScore agreement, for the London-based sports media and betting group, is the latest in a string of deals already in October by Swedish firm Kambi, who have also hooked up with Svenska Spel, who are state-owned, and the online casino operator 711 from the Netherlands.
The Kambi/LiveScore alliance will also cover the groups subsidiaries in Gibraltar, Malta and Nigeria, including their UK operation.
CEO At LiveScore Group Sam Sadi Went Onto Say
“We are thrilled to join forces with Kambi, the premier independent sportsbook provider, as we look to accelerate our growth in the global sports betting market.
“By combining the strengths of Kambi’s technology with LiveScore Group’s world-class sports betting brands, media assets and in-house product teams, I believe we are ideally equipped to create truly memorable experiences for our users.”