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LiveScore Bet Teams Up With Kambi For Sportsbook Revamp

Andy Newton
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Popular sportsbook LiveScore Bet will be getting a sportsbook revamp after announcing they are teaming up with sports betting solutions expert Kambi.

Kambi and LiveScore Bet Set To Join Forces In 2024

Swedish firm Kambi will offer their B2B betting solutions to the LiveScore group, including their leading sportsbook – with the first part of 2024 the planned rollout date.

The key terms of the collaboration will see Kambi distribute their sports betting platform, AI-powered trading products, managed platform and popular Bet Builder offerings to the LiveScore Bet and Virgin Bet UK betting sites.

Kambi CEO and Co-Founder Kristian Nylén Said

“With well-established sportsbook brands in several markets, an immensely popular media platform that acts as an effective acquisition channel, and an experienced leadership team, LiveScore Group has all the ingredients Kambi looks for in an operator.

“In partnering with Kambi and integrating our sportsbook, LiveScore Group will have the quality and trusted sportsbook it requires to fulfil its ambitious growth plans and we’re delighted to be supporting them on that journey.”

This LiveScore agreement, for the London-based sports media and betting group, is the latest in a string of deals already in October by Swedish firm Kambi, who have also hooked up with Svenska Spel, who are state-owned, and the online casino operator 711 from the Netherlands.

The Kambi/LiveScore alliance will also cover the groups subsidiaries in Gibraltar, Malta and Nigeria, including their UK operation.

CEO At LiveScore Group Sam Sadi Went Onto Say

“We are thrilled to join forces with Kambi, the premier independent sportsbook provider, as we look to accelerate our growth in the global sports betting market.

“By combining the strengths of Kambi’s technology with LiveScore Group’s world-class sports betting brands, media assets and in-house product teams, I believe we are ideally equipped to create truly memorable experiences for our users.”

Andy Newton

Andy Newton is a well-known horse racing and sports betting writer that specialises in using key trends and stats to help find winners and unique betting approaches. Over the years, Andy has built up many industry contacts, including with some of the leading horse racing stables in the UK with his time running the Trainers-Quotes site and has also ghost-written for former top jockey Richard Dunwoody. Andy is also the former sports betting editor of odds comparison site Easyodds and JuiceStorm and appeared on many betting podcasts for MatchBook and BetBright. You can also find his views via his monthly Racing Ahead magazine column, which he’s held a slot for over 10 years. Now a regular on Bettingsites.co.uk too giving his views, trends and tips mainly on horse racing and football - so if there's a stat to be unearthed and it's a sport, Andy is sure to find an interesting betting angle. Here’s a look at a sampling of where Andy’s expertise has been mentioned: Racing Ahead Magazine Trainers-Quotes JuiceStorm GeeGeez