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newsnational hockey league renews deal with online betting site caesars entertainment

National Hockey League Renews Deal With Online Betting Site Caesars Entertainment

We independently review betting sites. Sign-ups through our links may earn us a commission at no extra cost to you, this never influences our listings’ order.

The NHL (National Hockey League) and online betting group, Caesars Entertainment, have renewed their partnership on a multi-year deal.

The globally recognised sports league will continue their relationship with Caesars Entertainment after agreeing an extended deal – with this latest renewal boasting some fresh additions.

Online casinos and fan engagement have been made the primary focus for this partnership, as the NHL look to boost their reach within the betting industry.

The increase of fan engagement comes in different facets, with the main one being VIP experiences for those who are signed up to the Caesars Rewards loyalty scheme.

Another key part that will maintain is the access to NHL logos and licenced photography, while also having access to the Stanley Cup and League Alumni.

Strong marketing continues on the Caesars Sportsbook, as the rewards programme will be shown on the Stanley Cup broadcasts and any markets in Las Vegas.

The NHL have expressed their delight about continuing the relationship with Caesars and Vice President, Jason Jazayeri spoke about the partnership in a recent interview.

He said: “Since the inception of our partnership with Caesars, together we have focused on innovative ways to engage our passionate fanbase.

“We look forward to the next chapter of our relationship focused on delivering unparalleled access to our sport for NHL fans.”

The relationship between the two does not stop there, as Caesars’ online platform, Caesars Digital, will market the league-themed online casino games in the us via the NHL’s intellectual property.

Caesars have been increasing their presence in the sports betting and gaming operator scene since 2018, when the repeal of PASPA was announced – creating a route for a variety of betting markets to start in USA.

This has brought a host of recognition, as shown by the partnership with the NHL, but the journey has continued to ascend as they have worked in collabration with some huge American sports teams.

Caesars are in partnership with the Buffalo Bills (NFL), the New York Mets (MLB) and the Memphis Grizzlies (NBA) – with some more expected in the future.

The Bills were beaten by the eventual Super Bowl champions, the Kansas City Chiefs, narrowly losing 27-24 in the AFC Divisional Playoffs.

The New York Mets have won just two World Series Championships throughout history and are on their way back to the top after hiring Carlos Mendoza in November 2023.

The Memphis Grizzlies finished second in the 2022-23 campaign NBA Western Conference, but are currently 13th in what has been a disappointing season.

Caesars Digital will continue their relationship the NHL and with all of these teams. The company’s president, Eric Hession, has emphasised the goal of the partnership with the National Hockey League.

He said: “With the defending Stanley Cup Champions residing in our home city of Las Vegas, we have a front-row seat to the excitement and passion that the NHL provides.

“This partnership extension with the League continues our efforts to build on that fan passion by bringing unforgettable experiences to all of our valued customers across both sports betting and online casino.”

Louis Fargher
Louis Fargher
Louis Fargher

Louis Fargher is a sports betting writer, specializing in Football news and statistics. Publishing online articles for the Burton Albion website and producing match-day content for Chesterfield Academy. The main responsibility being to write match reports while updating the social media for the Burton Albion Ladies side. Louis has also gained experience through attending press-boxes in Premier League and EFL stadiums for his University site.

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