Polish sports betting company STS have gained full advertising rights for the UEFA European Football competitions – the Europa League and the Europa Conference League.
STS Gain Advertising Rights For UEFA Europa & Conference League
Following their recent acquisition by Entain, STS have been given the green light to activate their advertising rights with the UEFA Europa League and Europa Conference League football competitions.
The Polish sports betting site that was acquired by Entain in August can go ahead with localised marketing activities and services in both the Europa League and Europa Conference League competitions from the first round onwards.
Entain are one of the world’s largest sports betting, gaming and interactive entertainment groups. They own 30+ leading sports betting brands on a global scale, including some of the most popular UK bookies in Ladbrokes and Coral.
Entain’s headquarters are in the Isle of Man, as well as boasting licences in more than 18 countries. The group formerly known as GVC Holdings employs over 2,800 employees and contractors in locations in continents all over the world.
STS were acquired by Entain in August, paying somewhere in the region of £750 million to purchase the sportsbook operator. Given that Entain are already partnered with UEFA Europa & Conference League, the rights can be subsequently activated by STS.
Fans Will Reap The Benefits Of This New Partnership
CMO at STS, Pawel Rabantek, said: “STS has for years been the best-known and most recognisable brand among bookmaker companies in Poland.
“The possibility of synergy in marketing activities after the takeover by Entain brings a number of benefits for us, which will allow, among other things, to strengthen this position.
“I am glad that we have been able to implement all the advertising benefits possible for both the UEFA Europa League and the UEFA Europa Conference League from the first match day.
“The benefits of the partnership will also be perceivable to fans and our customers, including through the opportunity to win tickets through attractive promotional campaigns we plan.”
Alongside now being a household sponsor to two of UEFA’s biggest football competitions, STS is also the largest private entity in the Polish domestic market. They are the official sponsor of the Polish national football team, as well as over ten more sports teams in Poland.