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newssky bet and the bhfs every minute matters campaign sees 23000 sign up to learn cpr

Sky Bet And The BHF’s ‘Every Minute Matters’ Campaign Sees 23,000 People Sign Up To Learn CPR

We independently review betting sites. Sign-ups through our links may earn us a commission at no extra cost to you, this never influences our listings’ order.

Sky Bet and the British Heart Foundation’s (BHF) ‘Every Minute Matters’ campaign has seen 23,000 people sign up to learn CPR in the first week of its launch.

The fantastic response in the opening seven days is just shy of a tenth of the desired amount of 270,000 people. Sky Bet and the BHF aim to have that figure reached by April/May 2025.

Former international footballers such as Graeme Souness, David Ginola and Glenn Hoddle lined up alongside Tom Lockyer to unveil the campaign at Wembley Stadium.

Luton Town skipper Lockyer said: “The response we’ve seen to the ‘Every Minute Matters’ campaign is nothing short of transformational.

“The numbers speak for themselves, in just seven days we’ve inspired thousands of people to go online and start learning CPR. That’s thousands of people who could one day go on to save a life,” he added.

Lockyer knows all about the importance of CPR. He suffered a major cardiac arrest against Bournemouth in December 2023. He later admitted that his heart had stopped for over two minutes before being revived.

Sky Bet Every Minute Matters

“If I’ve learned anything in the last 12 months, it’s that it’s impossible to overstate the importance of learning CPR. I simply wouldn’t be here if the people around me hadn’t acted promptly to administer CPR and defibrillation when I collapsed,” he said.

According to research from the BHF, there are 30,000 out-of-hospital cardiac arrests in the UK each year. Therefore, learning CPR is absolutely vital and can help save a life.

Furthermore, Sky Bet has also set aside £150,000 for the BHF’s pivotal work and research. This equated to £10,000 per-goal that has been scored so far in the Sky Bet Play-Offs.

Naturally, this figure will increase with the Championship semi-finals still to come. There are also the three finals at Wembley Stadium in late May.

Overall, Sky Bet is aiming to raise approximately £3Million over the course of the campaign. Those who are interested in learning CPR can use the RevivR app on their mobile device.

All it takes is 15 minutes and a cushion to practice on. An incredible 97% of people who complete the training confirmed they would be confident in administering CPR in a real-life situation.

 

Ben Horlock
Ben Horlock
Ben Horlock

Ben is a news and features writer who specialises in sport and gambling. Ben has over ten years experience writing for web-based audiences and has been published across various UK and US news outlets. As well, Ben has worked in social media for four years in the sports gambling industry.