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Sky Bet Renews Deal With Sporting Solutions Continuing Their Nine-Year Partnership

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Sky Bet have renewed their partnership with Sporting Solutions, who provide trading and pricing services for the betting site.

The two companies have been partners for over nine years now and the new deal will mean they will continue their partnership until at least 2024.

Sporting solutions are a leading company in the global Sportsbook B2B market that help sites with trading and pricing on their platforms.

Dan Barrett, Head of Commercial at Sky Bet has said: “Sporting Solutions has always been an excellent supplier with an efficient and reliable service.

“We’re delighted to continue our long-term partnership with them into 2024.”

Andy Wright, Sporting Solutions CEO, said: “Trading is an integral part of our DNA and core proficiencies. A prominent bookmaker like Sky Bet demands best-in-class trading services, and this renewed agreement is a testament to the successful nature of our enduring partnership.”

Sky Bet also recently renewed their partnership with the English Football League (EFL) in what has been a busy month for the popular bookmaker.

The new deal with the EFL means that Sky will continue to sponsor The Championship, League One and League Two for the next five years.

The deal with the EFL also comes with plenty of funding from Sky, who have promised to invest £1m per season and £6m into the EFL Community fund in what is a huge deal for both the EFL and Sky.


Olly Taliku has worked with highly respected sports and gambling websites where he has produced hundreds of articles, as well as being published with Burton Albion and Chesterfield FC. At Burton Olly worked closely alongside the women's team, producing mainly matchday content including reports and interviews, while at Chesterfield he worked in a similar role but with the academy side, as well as some first team content. He also has experience as an accredited Premier League and EFL writer for Prost International where he worked during the 2021/22 season to produce matchday content as an on location reporter. Olly specialises in football as well as long form SEO content plus news, tips and betting but also produces content on basketball, baseball and American football.