Sky Bet have renewed their partnership with Sporting Solutions, who provide trading and pricing services for the betting site.
The two companies have been partners for over nine years now and the new deal will mean they will continue their partnership until at least 2024.
Sporting solutions are a leading company in the global Sportsbook B2B market that help sites with trading and pricing on their platforms.
Dan Barrett, Head of Commercial at Sky Bet has said: “Sporting Solutions has always been an excellent supplier with an efficient and reliable service.
“We’re delighted to continue our long-term partnership with them into 2024.”
Andy Wright, Sporting Solutions CEO, said: “Trading is an integral part of our DNA and core proficiencies. A prominent bookmaker like Sky Bet demands best-in-class trading services, and this renewed agreement is a testament to the successful nature of our enduring partnership.”
Sky Bet also recently renewed their partnership with the English Football League (EFL) in what has been a busy month for the popular bookmaker.
The new deal with the EFL means that Sky will continue to sponsor The Championship, League One and League Two for the next five years.
The deal with the EFL also comes with plenty of funding from Sky, who have promised to invest £1m per season and £6m into the EFL Community fund in what is a huge deal for both the EFL and Sky.