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newssky vegas announced as sponsor for new itv1 reality show

Sky Vegas Announced As Sponsor For New ITV1 Reality Show

We independently review betting sites. Sign-ups through our links may earn us a commission at no extra cost to you, this never influences our listings’ order.

Sky Vegas has been announced as the headline sponsor for a new ITV1 reality show called The Fortune Hotel. 

Comic Steven Mangan will host and Tuesday’s Child are the producers of the series. The show itself will be set in a five-star resort in the Caribbean.

10 sets of contestants will have to work in pairs and compete against other hotel guests to try and win the cash jackpot of £250,000.

Arriving at the luxury resort, contestants will be provided with a briefcase. One contains the life-changing sum in cash and eight are completely empty.

The other briefcase will contain the Early Checkout Card. Those who discover this will see their stay on the show ended there and then.

Guests will need to work out which pair is in possession of the jackpot case. All whilst keeping the contents of their own a strict secret.

Therefore, viewers are set to be left in suspense with each episode (8 in total) – which spans over a ten-day period (May 13 – May 23).

Sky Vegas ITV Sponsorship

The Sky Vegas ITV sponsorship will allow the online casino plenty of visibility with many accreditations per episode. Furthermore, the deal also includes 10” bumpers around free programme streaming ​​content on the ITVX and STV Player.

Consequently, this includes the website and mobile ​​apps. Sky Vegas will also have the rights to The Fortune Hotel logo and reference to the sponsorship across  their own​ platforms​.

Naturally, social media and their website will feature the branding as much as possible. Previously, ITV joined forces with Mecca Bingo to launch Loose Women-themed digital scratchcards.

“​The F​ortune ​​Hotel has the potential to be the next big TV hit, and we are incredibly excited that we are going to be a part of this new show with ITV,” said a spokesperson for Sky Vegas.

“Our customers enjoy fun and entertaining games, so this sponsorship opportunity just made sense. We’re looking forward to watching the show and enjoying all of its twists and turns with the rest of the ​​​​nation,” they added.

Ben Horlock
Ben Horlock
Ben Horlock

Ben is a news and features writer who specialises in sport and gambling. Ben has over ten years experience writing for web-based audiences and has been published across various UK and US news outlets. As well, Ben has worked in social media for four years in the sports gambling industry.