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Sports events to hit $3 billion revenue by 2027

Jack Bellamy
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Sports events will have an increased revenue of $3 billion in 2027 (a 12% increase from 2023)

Sports events are expected to generate an increased revenue of $3.4 billion by the year 2027, marking a 12% increase from our current year of 2023.

The market will continue to grow over the coming years, forecasted to reach $32.4 billion in value by 2027 compared to $29 billion today.

The market is only getting bigger and we can expect to see a steady rise in the revenue from sports events going forward.


A representative for BettingSites.co.uk commented on the data; “The online sale of sport event tickets has gone up considerably in the last few years, even though it remains the lowest penetration rate segment in the event ticket market. 

“VIP and season tickets generate a major share of total revenue in this segment and, as online sales of these tickets are still low compared to offline channels, the segment still holds high growth potential. 

“Yet the general increase in ticket prices over the last years is a major issue for the end consumers, so the sport tickets segment is also likely to move on to the subscription economy business models in the next few years, with memberships replacing season tickets and subscriptions replacing general admission ticket sales.”

Jack Bellamy
Jack Bellamy

Junior Writer and Data Analyst. I have passion for Football and Darts. I have been with bettingsites since 2023.