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Victoria Gambling Commission Uncovers Sports Club Sponsorship Incentives From Operators

Charlie Rhodes
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The Victoria Gambling and Casino Control Commission (VGCCC) has found evidence of operators offering incentives to members of sports clubs to make an account, which is in direct breach of their guidelines.

Victoria Gambling

Betting Sites are not allowed, under the Gambling Reguatlion Act of 2003, to offer incentives to become a member, nor for the referral of another potential customer.

The Commission has said it has uncovered several instances of operators having struck agreements with sporting clubs in Victoria, with financial incentives handed out to each member of the club that signs up to their platform.

The Commission also confirmed this would be a breach of providers’ “social licence,” which is rolled into their legal license that allows them to operate within the Victoria gambling industry.

“The VGCCC demands wagering service providers cease promoting their products in this manner as they may be in breach of legislation by doing so, in addition to being inconsistent with their social licence to minimise harm,” read a statement from VGCCC.

“The VGCCC doesn’t just hold gambling providers to the minimum letter of the law – but their social licence as well.”

The VGCCC also stressed the importance of sporting clubs to take responsibility, and said encouraging potentially young or vulnerable members could constitute as an illegal practice.

The VGCCC’s mandate after becoming the state’s chief regulator last summer was to minimise gambling harm and significantly cut down on gambling harm.

This latest push is also reflective of the epoch surrounding gambling in Australia, with regulators keen to restrict operators from operating as freely to reduce the number of problem gamblers.

This has included introducing a self-exclusion register for those struggling with addiction, as well as preventing online gamers from using a credit cards to deposit.

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Charlie Rhodes
Charlie Rhodes

Charlie is an accomplished journalist with years of experience producing content across sport, gambling, crypto and fintech. Possessing considerable experience writing news, long-form content and betting, he has previously worked alongside former Goldman Sachs executives on a peer-to-peer fintech trading start-up, as well seen work published on leading sports content brands such as 90min and FootyAccumulators.