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newswilliam hill confirms five year title sponsorship deal with scottish football league

William Hill Confirms Five Year Title Sponsorship Deal With Scottish Football League

We independently review betting sites. Sign-ups through our links may earn us a commission at no extra cost to you, this never influences our listings’ order.

UK bookmaker William Hill has been announced as the title sponsor for the SPFL, with the league agreeing an initial five-year deal.  

William Hill Becomes Title Sponsor Of SPFL

The Scottish Professional Football League has signed a five year deal with William Hill.

Alongside the new sponsorship, the SPFL will launch a long-term gambling harm awareness campaign across all Scottish football, as the league looks to protect Scottish bettors.

Workshops will be put in place for players as well as all staff at every single SPFL team, as the football leagues across the UK look to crack down on harmful gambling.

SPFL Commercial Director, Brendan Napier, said: “Securing such a well-known, marquee brand as William Hill on a record-breaking deal is a tremendous coup for Scottish football and underscores the attractiveness of our national sport for forward-thinking sponsors.

“It’s early days for Scottish Football Marketing, but today’s announcement sets a very welcome standard for future deals and signals that Scotland’s national sport is well and truly open for business.”

William Hill will sponsor the SPFL from the start of the 2024/25 season – earning naming rights to make the William Hill Premiership, William Hill Championship as well as both League One and Two in Scotland from next year.

Marketing Director of William Hill, Michael Sheehan, said: “For decades, we at William Hill have loved Scottish football and its fiercely loyal and passionate fans. Now, building on our long-standing association with Scottish football, we are delighted to be playing our part in five exciting seasons of the SPFL.

“In addition to our sponsorship, we will work proactively and extensively to raise awareness of the potential risks associated with betting across the Scottish footballing community.”

Olly Taliku
Olly Taliku
Olly Taliku

Olly Taliku has worked with highly respected sports and gambling websites where he has produced hundreds of articles, as well as being published with Burton Albion and Chesterfield FC. At Burton Olly worked closely alongside the women's team, producing mainly matchday content including reports and interviews, while at Chesterfield he worked in a similar role but with the academy side, as well as some first team content. He also has experience as an accredited Premier League and EFL writer for Prost International where he worked during the 2021/22 season to produce matchday content as an on location reporter. Olly specialises in football as well as long form SEO content plus news, tips and betting but also produces content on basketball, baseball and American football.

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