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William Hill Forms Partnership With TrueLayer For Instant Pay-Ins & Payouts

Cai Parry
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William Hill has formed a partnership with TrueLayer, one of Europe’s leading open banking payments network, to enable instant pay-ins and payouts for UK customers.

Leading bookmaker William Hill has formed a brand new partnership with TrueLayer in order to enable instant pay-ins and payouts for their customers in the United Kingdom.

TrueLayer is one of Europe’s leading open banking payments network, and thanks to them William Hill users in the UK can now select the ‘Instant Bank Transfer’ option in order to pay into, or withdraw from their accounts.

Their system is powered by open banking and uses payment rails, which also allows players to transfer their winnings directly into their accounts within a matter of seconds. Payments are authenticated directly via the player’s bank, which ensures that PSD2 and SCA compliance is met, whilst minimising the risk of fraud and unauthorised transactions being made.

YouGov and TrueLayer research has revealed that eight in 10 European players consider quick pay-ins and payouts as an important feature when choosing a betting provider, so the partnership could prove to be a real coup for the British sportsbook.

Laura Manning, Payments Manager at William Hill said:

“William Hill greatly values customer experience and partnering with TrueLayer is an important power move in providing a top-notch service to our clients.

“By using their unparalleled payment solutions, we’re able to offer instant payment options whilst providing reliable and secure services and keeping our commitments to helping our customers stay in control. Integrating with TrueLayer was seamless – they’re an agile company with a nice, smart team that’s easy to work with.”

Roberto Villani, TrueLayer’s VP of iGaming added:

“Working with William Hill, one of the biggest gaming brands in the UK, is a further testament to how TrueLayer is delivering the best in class instant payment experience to players.

“End users value instant experiences: by embracing the innovations of open banking, William Hill have shown the importance of prioritising the player experience.”

Cai Parry
Cai Parry

Cai Parry is a sports writer that has experience working for Nottingham Forest FC, Burton Albion FC, and the Football Association of Wales. Since the 2019/20 season, Cai has been an accredited football journalist in the Cymru Premier, creating matchday content for the likes of Y Clwb Pêl-Droed and welshfootie. Cai has also recently graduated from the University of Derby with a degree in Football Journalism (BA Hons).