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Our Ranking Methodology

We independently review betting sites. Sign-ups through our links may earn us a commission at no extra cost to you, this never influences our listings’ order., which is being operated by Finixio LTD, has been set up to help you make the correct choice when gambling online at United Kingdom Gambling Commission licensed online bookmakers. We have put together a team of online gambling industry experts who have been working in this thriving UK niche for over a century, in total. All the information we provide here is unbiased and completely free of charge, although our site contributors do receive compensation for what they contribute.

Our Mission

The world of online betting in the UK can be a confusing one, especially for people who are new to placing sporting wagers online. There are now so many different sites that accept sporting bets, it can be a daunting task for anyone to pick out the ones that can be trusted, and the ones that are best avoided.

We do that work for you, so that you can place your sports betting wagers with confidence, and in the knowledge that any winning bets will be paid out to you quickly and quibble-free, and that all the sensitive information you may share with a site is extremely unlikely ever to be compromised in any way.

We also provide you with general tips about how you can get the most out of your sports betting, how you can monitor your betting so you do not fall foul of problematic gambling, and we provide plenty of information about the best and biggest global sporting events that you can bet on at licensed sports betting sites in the UK.

To prevent you from being dazzled by an onslaught of generous-sounding bookie offers we will dissect them for you and tell you everything you really need to know, plus, if you prefer to bet on a specific sporting market, we will recommend the very best bookies where you can do just that.

Editorial Policy

We have carefully put together a team of experienced content providers who will educate and entertain you with what they have to say. Not only are these people experts on sports betting, they are experts on the sports that they know and love. From the UEFA Champions League Final in football to an obscure table tennis match in Puerto Rico, we have every sporting niche and every sporting contest covered.

While we do our best to make sure that all the information we provide is factually accurate, such is the fast-moving nature of all we cover we cannot be held responsible if, on any rare occurrence, losses are sustained as a result of information presented here. We recommend that all site users perform their own research in line with the information we provide, which we provide without prejudice.

Advertising Policy

Some of the information and content published at may, occasionally, be accompanied by advertising for sportsbooks or features as is appropriate. We insist that you do not take this as a sign of compromise, either to the integrity of those who contribute to our site, or to the independence of

We are always happy to hear from any party wishing to start a dialogue concerning any potential partnerships of the placement of advertisements upon our pages that are in line the site’s nature. If this is something that you think may interest you, our commercial team can be contacted at [email protected].


As a part of’s expansion strategy we’re always on the look out for new websites to acquire. Below you can see domains which we have acquired:

Company Information and Address

For any general queries, suggestions or comments, please feel free to email us at [email protected]. For business enquiries please contact our business development team at +44 (0)203 146 8423.

For postal correspondence, we can be reached at:

Tower 42 International Financial Centre,
25 Old Broad Street,
London, England,

Company Name: Finixio LTD
Company Number: 11705811

Betting Experts

To ensure we only bring you the highest quality guides and articles, only works with expert sports betting writers and punters who have many years of experience in the industry. Here are the authors who produce all the content you see on our website.

Peter Addison

peter addisonPeter is an experienced iGaming wordsmith who has been working in the industry since 2013. He has written more words on all aspects of iGaming than he cares to remember, and has provided content for many big industry names. When not writing Peter can be found out running or gaming on his Xbox.

Peter’s articles have been featured in numerous high-profile online publications such as Right Casino and Which Bingo. Full Profile


Jamie Clark

Jamie Clark 159x140 1Jamie Clark has worked in the sports betting and related industries for over a decade now. He edited Coral bookmakers’ digital platforms for three years prior to its merger with Ladbrokes. An equine expert, he also has a passion for track and field athletics. Jamie has covered all major sporting events with a focus on gambling from World Cups to Ashes Series, Grand Slams and even the Olympics since 2012. Following a successful spell as a freelance tipster and writer for the leading UK betting firms, he became horse racing editor of SportsLens in 2021.

He is still finding you winners on all of the day-to-day and major horse racing events worldwide, covering the UK, Ireland and big races in Australia, France, the USA and beyond. Jamie has written thousands and thousands of articles, features and tips for various markets and audiences. Check out his latest content right here. You just might learn something! Full Profile


adam haynesAdam joined in August 2023, bringing almost a decade of betting knowledge with him. A former writer for, Adam prides himself on spotting a good bet, and loves to share his tips and picks across a wide range of sports and events. Adam is a huge boxing and MMA fan, and started his career writing about both. He is also passionate about his favourite sports teams, which are Glasgow Celtic, Dublin GAA, and Leinster Rugby. At the casino, you’re most likely to see him at the poker or blackjack tables. But what he loves more than anything is writing about sports and the gambling industry. You can find his expert insight and commentary right here. Full Profile


Dan Fitch

dan fitch 140x140 1Dan is a sports journalist who has written for the likes of ESPN and FourFourTwo. Also a regular tipster for Betfair, Dan has been writing about sports betting for some of the biggest names in the industry, over many years. Full Profile



Andy Newton

andy newtonHorse racing and sports betting tipster and journalist that uses key trends and stats to find winners and new betting angles for readers. Andy Newton has leading industry contacts, including with some of the best horse racing stables in the UK. Has written for GeeGeez and was also the former sports betting editor of odds comparison site Easyodds and JuiceStorm. Has appeared on betting podcasts for MatchBook, plus he has featured in the popular Weatherbys Cheltenham Festival Guide, ghost written for former top jockey Richard Dunwoody and has a monthly column in the Racing Ahead horse racing magazine.

Now a regular on, giving his views, trends, tips, plus specializes in long form SEO sports betting content for news, tips and all things betting on any sport. Full Profile


Liam Solomon

liam solomonLiam is a content writer for He has 7 years of experience writing articles on trending topics including sports and finance. Liam has a passion for analysing trending data and has had his data shared in publications including New York Times, BBC and 1000’s more. Full Profile



Peter Addison
Peter Addison
Peter Addison

Peter joined the team in 2023, having previously worked for many high-profile gambling-related sites such as RightCasino, JustSlots, WhichBingo and An experienced head when it comes to all aspects of iGaming, Peter is a fanatic fan of sport, including football and US sports such as baseball and American football. He is also a multi-published fiction writer, although sadly, not a wealthy one.

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