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Nearly all sports bettors in the United Kingdom will have heard of the bet365 UK sports betting site. It is currently the biggest and most popular sports betting site available in the UK, and bet365 UK CEO Denise Coates makes headline news each year when details of her annual dividend are made public.

This bet365 review aims to inform you about all you need to know concerning the bet365 sports betting site, including details about the bet365 mobile app, bet365 football betting and the all-important bet365 sign up offer.

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The leading UK online sportsbook and a winner of multiple awards, bet365 excels in all areas. We particularly like its bet builder
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Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

bet365 Review: Sportsbook Sign-Up Offer Overview

If you do not have an account at the bet365 UK sports betting site, then as a potential new customer you will be able to claim a bet365 sign up offer. This offer is one of the best new customer offers available at UK sports betting sites, and is just the first offer you’ll receive if you sign up for an account at bet365.

bet365 bonus offer

The welcome offer allows you to claim £30 in free bets, and all for a £10 qualifying bet. You don’t even have to make the full £10 deposit in order to claim a free bet bonus at bet365 – just deposit £5 if you’d prefer and you will receive £25 in free bets!

This is a superb deal, and we hope that you will take full advantage of it.

Welcome Bonus Terms and Conditions

We are going to go through the important terms and conditions you need to be aware of when you open an account and claim a bonus at the bet365 UK site.

If you deposit between £5 and £10 you will receive five times that amount in free bets once all your qualifying bets have been settled. All qualifying bets must be settled with 30 days of you claiming the offer, and all bets must contain at least one selection at odds of 1/5 (1.2) or greater. Cashed out bets, in-play pushed bets, free or voided bets do not count towards qualification.

Bets from deposits using PayPal, Paysafecard, Apple Pay, Google Pay or any prepaid credit or debit card do not count as qualifying bets.

Free bet credits cannot be withdrawn and must be used within 90 days of being added to your account. When used, free bet credits are not returned as part of a winning bet.

Minimum Bet Qualified Markets Expiry Date Minimum Odds Withdrawable?
£10 on a single bet All real events 30 days 1/5 (1.2) No

Who Can Claim the bet365 Welcome Offer?

Anyone in the UK aged 18 or over can claim the bet365 new customer offer as long as they do not already have a bet365 UK account. It is illegal to open multiple bet365 accounts in order to claim the bet365 new customer offer multiple times.

People outside of the UK cannot claim this bet365 welcome offer. In jurisdictions where opening a bet365 UK account is permissible, each specific jurisdiction will have its own welcome deal.

How to Get Started and Claim Your bet365 bonus

To get started with bet365 and claim your welcome bonus, follow these steps:

  • Visit the bet365 UK website and create your account.
  • Make your first deposit using a debit card and place a bet of £10 or more on any real event
  • Your free bet token will be added to your account once the qualifying bet has settled
  • You must use your free bet tokens with 30 days of receiving them

Bet365 Free Bet and Other Promotions

Aside from the welcome bonus, bet365 commonly runs other promotions. The promotions listed below were available at the time of this bet365 review. For the very latest information, head over to the bet365 site and check to see the latest bet365 free bet deals and other offers.

2 Goals Ahead Early Payout Offer

This promotion has been running at bet365 UK now for several years. If you bet on a bet365 football match and the team you have backed goes two goals up, then your bet will immediately be paid as a win, no matter the final score of the game.

70% Accumulator Bonus

Any prematch acca of two or more selections of FT result, BTTS or result/both teams on sports and leagues (football) or win, first set winner or set betting from selected events (tennis) will be boosted from 5 percent (double) to 70 percent (14-folds+). The more selections your acca has, the bigger the boost.

Get £10 in Bet Credits Every Week

Over the course of five days, five football matches will be selected for you. If the game ends up containing four goals you will win 50p free bet credit, and five or more £1 free bet credit. If all five games at bet365 contain a total of at least 20 goals, you will receive a £5 free bet credit bonus.

How to Redeem Your bet365 Bonus Code

Currently there is no need to redeem your bet365 bonus code, as bet365 does not offer one, and there is no need for one when you claim your bet365 free bet.

To our knowledge, there has seldom been a need for a bet365 bonus code. Bet365 UK usually offers free bets, bonuses and other promotions without any requirement for a bet365 bonus code. If there is ever such as thing as a bet365 bonus code, you will hear about it from us. You will just need to enter the bet365 bonus code into the specific box when you make a deposit or claim a free bet online in order to acquire your bonus.

Bet365 Review: Sportsbook Revealed

Now it is time to really get into the meat and drink of bet365, as we go through the site and look deeply into what bet365 UK can offer its clients and customers.

What sports can I bet on with bet365?

The easiest answer to this question is ‘any’. Bet365 really does offer the full range of sports and markets for you to place wagers on. In short, if there is something happening on Earth that can legally be bet upon, then you can very probably bet upon it at the bet365 UK site.

The full list is as follows: American football, Australian rules, bandy, baseball, basketball, boxing, cricket, cycling, darts, eSports, floorball, formula 1, futsal, Gaelic sports, golf, greyhounds, handball, hockey, horse racing, ice hockey, lacrosse, MMA, motor sports, netball, politics, rugby league, rugby union, snooker, soccer (as bet365 insists on calling it, we all know it properly as football), specials, speedway, surfing, table tennis, tennis, trotting, volleyball, water polo and winter sports.

bet365 sports book

Bet365 Odds and Value

First up, the bet365 UK site offers ‘best odds guaranteed’, but only on bet365 horse racing and not on races that take place in Australia, New Zealand, Japan, Singapore or Hong Kong. Best odds guaranteed means that winning bets will be paid out on the starting price or the price when you placed your bet, whichever is more beneficial.

We compared the odds offered by bet365 UK to other bookmakers and while they were competitive, we found slightly better odds elsewhere. In terms of value though, these differences were negligible and remember, for football and a few other sports bet365 will pay out winning bets early, which gives you a tremendous amount of value.

Bet Limits

The minimum stake for most markets at the bet365 UK sportsbook is £0.10, which is ideal for people who like betting with high stakes. There seems to be no maximum, but if you want to place a large amount of money on a specific market you may find that your bet is not accepted.

The site does have maximum daily winnings limits, but they are sufficiently generous. For example for EPL matches it is £2M. The lowest we could find was £10,000 for some baseball betting and greyhound racing markets. All maximum payouts are listed in the site’s T&Cs.

In-Play Betting

There’s an extensive in-play betting section available at the bet365 sports betting site. The main events covered by live betting include soccer, tennis, basketball, cricket, darts, eSports, golf, greyhounds, hockey, horse racing, table tennis, volleyball and water polo.

The live options available depend upon the market. For example for football (sorry, but we are not calling it ‘soccer’ unless we have to) there could be as many as 100 live betting markets to choose from. For Volleyball, it is usually between 10 and twenty.

Nearly all in-play betting options at bet365 will come with cash out which is where you can settle a winning bet before an event is over, albeit for a reduced payout.

Live Streaming

A huge amount of live streaming is available at bet365 UK, and this online bookmakers is something of a trailblazer when it comes to the live streaming of events. Of course, massive events such as the EPL, open golf and tennis tournaments are all missing because of broadcasting deals, but many events beyond these are streamed at bet365.

You can access live streaming events at bet365 via the ‘schedule’ menu in the in-play betting section. This will list all upcoming events that are available for live streaming. To watch any live stream at bet365 you will either need to have a funded account, or to have placed any bet at the site within the previous 24 hours.

Note that live streaming is also available via the bet365 mobile app, but you will need a decent internet connection (4G at a minimum) to watch.

Bet365 Bet Builder

The Bet365 bet builder is a great way to create your only multi-layered bets that will reward your expertise and boost your returns from this amazing online bookmaker.

Only available on … ugh … ‘soccer’, the bet365 bet builder allows you to combine several bets on the same FOOTBALL match to create a truly unique bet. You can add a maximum twelve selections from the many that are available. These include match result, BTTS, number of goals, player(s) to score, corners, cards, shots, offsides and much, much more.

bet365 bet builder

This can lead to exciting bets with dazzling odds, and combines well with live coverage or live streaming at the bet365 site. If all your selections come in, then you can win a large amount of money via a relatively small stake, although of course this is not guaranteed.

Other Functionality at bet365

There are a few other interesting features of the bet365 sportsbook that you might find to be of use, as follows:

  • Fantasy Sports
    Bet365 is one of the few online bookmakers in the UK that has a fantasy sports element. Such competitions cost as little as £2 to play, and cover all manner of sports and events including football, golf, basketball, ice hockey and much more. Just pick your best squad from the players or competitors available and see how well they perform. If you manage to select the winning squad you could get to add as much as £40,000 to your bet365 UK sports betting account.
  • Virtual Sports
    If, for some reason, there are simply not enough real markets for you to bet on at bet365, then you can bet on virtual sports instead. These are software simulated sports that act as condensed matches so you can bet on an event every couple of minutes or so. Just study the form, make your selections, watch the high quality video, and keep your non-virtual fingers crossed. The sports covered virtually at bet365 are football (still not calling it ‘soccer’), bet365 horse racing, greyhounds, cricket, American football, speedway, motor racing, darts, basketball, tennis, trotting, cycling and golf.
  • Odds On Coupon
    If you are an advocate of the ‘win little, win often’ mantra, then you will find the odds on coupon very useful at bet365. This is a list of up and coming events where the price of at least one outcome is ‘odds on’ i.e. less than Evens (2.00). Naturally, if one price is odds on then at least one of the other prices will be relatively high, so it’s good for punters on the search for the big win for low stakes. The odds on coupon covers football, tennis, basketball, darts, handball, ice hockey, volleyball and both rugby codes.

Bet365 Review: Customer Support

The levels of customer support available at bet365 have a very stellar reputation, and deservedly so. For simple queries you can make use of the site’s extensive FAQ section. This should answer the majority of queries that have simple explanations.

Bet365 live chat is available 24 hours a day, 7 days a week. Live chat is available to both members and non-members. Sadly, Bet365 live chat is manned by a virtual assistant rather than a real one. To speak to someone made of flesh and blood, type ‘speak to a real person’. You may have to do this more than once.

Alternatives to live chat include sending an email to [email protected] and a web message via an applet. You can even write to bet365 at Media Way, Stoke-on-Trent, Staffordshire, ST1 5SZ.

No bet365 contact number for bet365 customer service is listed at the site. We can advise you though that the best bet365 contact number is 0800 0288 365. This is a freephone number, but is not always available for help.

Try the bet365 Mobile App

As you will expect, all the services available via the desktop bet365 site are also available via the bet365 app. This, though, is not an app you download and install to your devices. Instead, just pop open any browser and navigate your way to the bet365 site, just as you would on desktop. This can be done on any device (phones and tablets) run via iOS or Android.

A lot of thought has gone into this minimalistic version of the bet365 sports betting, and it is extremely easy to use. It’s a great way of placing bets quickly and easily, and works especially well with live betting. Live streaming is also available, but is low quality unless you have a minimum 4G connection (a wifi connection is best).

The app is the complete bet365 solution, so all other gambling aspects of the site (casino, poker etc – see below) are available via the app.

It’s not just sports, check out bet365 games as well

While the main theme of the bet365 site is sports betting, there is plenty more to do, gambling-wise, at the bet365 overall with several other options. You can find out about all that bet365 can offer you when it comes to wagering below.

Bet365 casino

The entire bet365 casino is powered by Playtech with no other providers available (which happens a lot with Playtech-powered casinos). This is not a disadvantage though, as there are plenty of Playtech-created bet365 slots and games for you to enjoy.

The site has just under 250 games in total, including all of the games in the Age of the Gods and Kingdoms Rise series. You can also play blackjack, roulette, casino poker, video poker and baccarat. The live casino is powered by Playtech too, and includes roulette, blackjack, baccarat and live game shows.

Bet365 games

Bet365 has a secondary casino called ‘bet365 games’. Here you get to enjoy titles from providers who are not Playtech. Some of the other software providers in this section are Relax Gaming, Pragmatic Play and Yggdrasil. The gaming menu is the same as the bet365 gaming with completely different titles, adding go the overall list of bet365 slots and games. There’s another live casino too, this time powered by Pragmatic Play.

Bet365 poker

The bet365 site also has its own dedicated poker section, with cash games, sit & gos and tournaments. There is also ‘Twister Poker’ which are tables where the action is swift, the player number per table are tight and the prize pots are big! This section is really beneficial for poker players with leaderboards, extra bonuses and a huge range of tables to sit at.

bet365 bingo

The final alternative to sports betting at bet365 is bingo. There are a good number of bingo rooms available with 90 ball, 75 ball and 80 ball bingo all available, and with ticket prices as low as a penny. A single 30 ball bingo room is available too.

Bet365 Review UK: Payment Methods

Bet365 has made it easy to get money into your gambling account. Once you have made a deposit your money is available and can be used at the sports betting, casino, games, poker and bingo site, as you choose. The methods available are debit cards, PayPal, Apple Pay, Google Pay, Pay by Bank (app), PayPal, Click to Pay, Paysafecard and wire (or BACS) transfer. You can find full details of all these methods listed below.

Payment Method
Fees Minimum Deposit
Minimum Withdrawal
Processing Time
Debit Card Free £5 £5 1-5 Banking Days
Apple Pay Free £5 £5 1-5 Banking Days
Click to Pay Free £5 £5 1-5 Banking Days
PayPal Free £10 £10 Within 24 hours
Google Pay Free £5 £5 1-5 Banking Days
Paysafecard Free £5 N>A Within 24 hours
Bank Wire Free £100 £5 1-5 Banking Days
Cheque Free £100 £100 5-28 Banking Days
Fast Bank Transfer Free £5 N/A N/A

Bet365 withdrawal time

The fastest bet365 withdrawal time is with Visa debit cards. If you withdraw to a Visa debit card your money should be with you within seconds. The Bet365 withdrawal time speeds for all payments are sufficiently swift, though. Withdrawals are only available to cards or PayPal, and you can only withdraw to a method you’ve used to make a deposit.

Who are bet365 and is it safe?

bet365 sportsbookThe story of bet365 is a true UK success story. Formed in a Stoke-on-Trent portakabin in 2000, bet365 was the brainchild of Denise Coates, daughter of betting shop magnate Peter Coates. Denise borrowed £15 million to start up her new betting company. Initially online and in the real world, bet365 went online only in 2005 when it sold its chain of betting shops to Coral.

Bet365 are the most profitable betting company operating in the UK today. Despite press criticisms for her sky-high salary, Coates has kept bet365 operating in the UK and paying UK taxes while bet365’s rivals have moved to places such as Malta and Gibraltar so that they can pay as little tax as possible. Bet365 is fully and properly licensed by the UKGC.

Bet365 takes its customers’ safety very seriously. It has advice on responsible gambling plus links to Therapy for Gambling Addiction, the International Betting Integrity Association, the Gambling Commission, GamStop, GamCare, GamBan and the National Gambling Helpline.

  • Date founded: 2000
  • Ownership: Hillside (UK Sports) ENC
  • Headquarters: Stoke-on-Trent, England
  • Address: bet365 House, Media Way, Stoke-on-Trent, Staffordshire, ST1 5SZ.
  • UKGC license: 55148

Bet365 Sponsorship

Bet365 have been the chief sponsors of their local side Stoke City since 2012. Stoke City are owned by bet365, and the club’s ground was renamed from the Britannia Stadium to the bet365 Stadium in 2016. They also sponsor non-league Stoke FC and Bulgarian side Slavia Sofia.

Bet365 sponsorship also covers around twenty horse races per year, including the annual festival meeting at Newmarket. The company also sponsors greyhounds, boxing and in the past as sponsored cricket, tennis, cycling, snooker and darts.

 Bet365 Pros & Cons

Below you will find details about what we like most about bet365, and what we think could be improved.

What We Like:
  • The UK’s leading gambling brand
  • Pays out early if your backed football team goes two goals up
  • Excellent welcome bonus – £30 for a £10 bet
  • Site and app is extremely easy to use
  • Low bet limits – wager as little as ten pence
What We Don’t Like:
  • Casino games at bet365 are split between ‘casino’ and ‘games’
  • Insists on calling football ‘soccer’
  • No telephone live customer support

Our Final Verdict

In all honesty, if we were ever to use just one online betting site, it would be bet365. This innovative sports book is like a trusted old friend and indeed, aside from a change of font the site has barely changed in over a decade. If though, we want to mix our betting up with casino play, we just might be looking at other sites. The casino and bingo sides of bet365 could do with a bit of a clean up, but the poker aspect of the side is just fine.

Why not getting betting at bet365 today? Don’t forget to grab your welcome bonus bet when you do!

 Bet365 FAQs

Can I used the bet365 Bet Builder on any sport?

Can I live stream EPL matches via the bet365 site or app?

Do I need separate accounts for bet365 bingo, bet365 poker and so on?

What is the bet365 contact number for bet365 customer service?

Where can I find bet365 greyhound results?

Peter Addison
Peter Addison
Peter Addison

Peter joined the team in 2023, having previously worked for many high-profile gambling-related sites such as RightCasino, JustSlots, WhichBingo and An experienced head when it comes to all aspects of iGaming, Peter is a fanatic fan of sport, including football and US sports such as baseball and American football. He is also a multi-published fiction writer, although sadly, not a wealthy one.