EGT Digital has announced that they will form a strategic partnership with bet365 to pursue their business in the Bulgarian market.
Bet365 To Merge With Bulgarian Firm EGT Digital
Players in Bulgaria will now be able to access a wide range of bet365-operated iGaming solutions, through EGT’s brand new game aggregator platform.
Bet365 will now offer a plethora of titles across the Belgian iGaming market. These include the likes of CT Interactive, Amusnet, Playson, Wazdan, 7mojos, 7777 Gaming and EGT Digital itself.
Being Bulgaria-based, EGT offer a whole host of instant and casino games, options for sports betting and an all-inclusive betting platform called X-Nave reaching 50 markets worldwide. At this moment in time, EGT offers up to 10,000+ games for over 110 providers.
Earlier on in 2024, EGT also expanded their partnership in a collaboration with WorldMatch, aiming to progress their reach into the Bulgarian market.
Head of Sales at EGT Digital, Tsvetomira Drumeva was speaking on the bet365 partnership: “We are very happy to work with one of the biggest brands in the gaming industry on a worldwide level and to have the opportunity to contribute to their success in our country. It’s an honour to us that bet365 chose EGT Digital and I am excited to see the results of our collaboration.”
Global Expansion The Plan For bet365 After EGT Digital Move
Bet365 have also expanded their reach further afield in Europe this year, and in the past month have partnered with Danish firm Relax Gaming. As well as dipping into the Danish market, they have also collaborated with Pragmatic Play in Greece.
The brand are keen on expanding well into the European market, further solidifying their presence globally. A bet365 spokesperson had a say on the EGT partnership: “Bulgaria is an exciting market, and we’re thrilled to expand our gaming portfolio in the region. The aggregator, designed by the proven casino software developer EGT Digital, will enable us to enrich our bet365 Games product with high-quality slot games that have established themselves as favourites with local players.”
