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Reviewwilliam hill

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William Hill UK Review 2024 - Sign Up to Get £30 Free Bets Offer

We independently review betting sites. Sign-ups through our links may earn us a commission at no extra cost to you, this never influences our listings’ order.


William Hill are one of the most well-known names when it comes to UK bookmakers. You will find a William Hill betting shop in most UK cities and towns, and William Hill has a massive online presence too, mainly for sports betting but for a number of other gambling niches, including casino, live casino, slots, bingo and lottery betting.

This William Hill UK review will do all it can to educate you about all you need to know concerning the William Hill sports betting site, including information about William Hill football betting, the leading William Hill promotions and how you can download and install the William Hill app.

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#ad. 18+. Play Safe. 3x £10 free bets. Free bets expire after 30 days. New customers signing up through mobile or tablet device only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply.

William Hill UK Review: Sportsbook Sign-Up Offer Overview

If you are a brand new customer at William Hill, then out of all the leading William Hill promotions the one that is likely to appeal to you the most is the sports betting bonus. There is a William Hill casino bonus too, but for the purpose of this William Hill UK review we are going to concentrate on the sports betting bonus.

William Hill sign up offer

This is a very easy bet £10 get £30 deal to understand. All you need to do once you have opened your William Hill UK account is to make a deposit of at least £10, and then place a £10 bet using your own cash. Once that bet has settled, you will receive £30 in free bets.

William Hill Welcome Bonus Terms and Conditions

It’s important that you understand all the important terms and conditions associated with this offer so that you do not miss out on all its benefits.

First up, when you make the qualifying deposit at the William Hill UK site to claim this bonus you will need to use the bonus code ‘R30’. If you make your deposit but forget to use the code, contact support and explain your error, and they should award you the bonus.

Complete your deposit (do not the William Hill PLUS Card to make your deposit) and place a single bet of £10 (minimum) on any real sporting event with odds of 1/2 (1.5) or greater. Once that bet has settled win or lose, you will receive three £10 free sporting bet tokens.

You must use each £10 in full and within 30 says of it being awarded. As is usual with these types of deal, the free bet stake is not returned when you use it, only any winnings.

Minimum Bet Qualified Markets Expiry Date Minimum Odds Withdrawable?
£10 on a single bet All real events 30 days 1/2 (1.5) No

Who Can Claim the William Hill Welcome Offer?

If you are resident in the UK and aged 18 or older then there is no problem in you claiming the William Hill welcome offer, but if you are not resident in the UK, or if you are 17 years of age or younger, then you cannot open an account at the William Hill UK site and we strictly advise you against doing so.

If you live outside of the UK then the international site version of William Hill may accept your registration. The international version of William Hill will have a separate non-UK welcome deal for you.

How to Get Started and Claim Your William Hill welcome bonus

To get things moving with William Hill UK and acquire your William Hill welcome bonus, this is the process:

  • Visit the William Hill UK and create your account.
  • Make your initial deposit at the site using a card and make sure it is for a minimum of £10
  • Place a £10 qualifying bet on any single sports market with odds of at least 1/2 (1.50)
  • Once you bet has been settled you will find 3 x £10 free bets have been added to your account
  • Use your free bets within 30 days of receiving them

William Hill Free Bet and Other Promotions

Unlike other UK online bookies, William Hill UK runs both hot and cold when it comes to other promotions at the site. Sometimes there are plenty of promotions running, and sometimes there are none at all.

We took a look at the site at the time of this William Hill UK review and we found the following promotions available however, we feel it’s best you visit the site yourself to see which current William Hill bonuses, free bets and other deals are available.

Scratch of the Day

Each day when you sign on to the William Hill UK site you’ll gain access to your own, personal ‘Scratch of the Day’ card. Scratch off the virtual panels (hint: don’t use a real coin) and if you match three bonus symbols, you’re a winner!

The prizes vary on a daily basis, so you could win an instant prize, a William Hill free bet, free bet boosts and other exclusive offers. Check out the promotions page at William Hill to see what’s on offer today.

Acca Freedom

Most online sportsbook in the UK will allow you to insure your accas, and others will allow you to boost the odds, but at William Hill you can do either … just not at the same time!

If your acca has at least three selections you can boost the odds (maximum bet £20) which means if all your selections come in, they will do at your boosted odds.

If your acca has at least five selections (min odds 1/5) you can insure it. This means that should your acca fail by one result you’ll get your stake back as a free bet, maximum value £20. There other T&Cs associated with these deals, so make sure you check them out.

Free or 4

With this daily, free to play game you could win up to £200 in free bets! All you have to do is select six William Hill football matches and if exactly three or four goals are scored in each of them, that £200 in free bet money could be yours!

You could choose five matches instead which gives you the chance of winning a £5 free bet, or four matches to get right to win a £1 free bet. Please note that the weekly prize pot for this bonus is set to £1 million, so if a whole host of people have their predicting heads screwed on, you might win less than the cash amounts indicated here.

How to Redeem Your William Hill Bonus Code

As we’ve stated above, the bonus code required when claiming your William Hill welcome bonus is ‘R30’. You do not need to take any special steps when you want to redeem your William Hill bonus code – just click any of the links we provide and select ‘Join’. When the registration process fires up, you will see ‘William Hill Promo code R30 applied’ across the top of the page to indicate that your William Hill bonus code has been registered.

Form time to time you may come across other William Hill bonus codes or the occasional William Hill promo code. If you need to make a deposit as part of the deal this bonus code is promoting, just add the code in the required box when you do so via the William Hill online sportsbook cashier. Your bonus code should then clear and your bonus awarded to you.

William Hill Review: Sportsbook Revealed

Now you know all about the best promotions and bonus deals available at the William Hill UK sports book, it’s time to get cracking with the full details concerning what makes this popular UK sports betting site tick.

What sports can I bet on with William Hill?

William Hill has a very good reputation for the range of markets it provides, as it ought to have being one of the UK’s longest-running and most well-known sports betting sites. The most popular markets are football and horse racing, but there are plenty more available at William Hill.

Here now is the full list for you: American football, Australian rules, baseball, basketball, bowls, boxing, cricket, cycling, darts, eSports, football, futsal, GAA football, GAA hurling, golf, greyhounds, handball, horse racing, ice hockey, lacrosse, lotteries, motor racing, motorbikes, netball, politics, pool, rugby league, rugby union, snooker, table tennis, tennis, TV/specials, UFC, virtual world, volleyball, water polo and winter sports.

William Hill markets

William Hill Odds and Value

The version of ‘best odds guaranteed’ is called ‘top price guarantee’ but works differently to other sites, and only applies to specific horse races. Each day at 9am William Hill will compare their prices to SkyBet, Bet365, Ladbrokes, Paddy Power, Betfair (sportsbook) and Coral to make sure that all odds offered are at least equitable to the best odds found at any of those sites.

We took a look at the odds offered by William Hill and compared them to over twenty alternative UK sportsbooks. While William Hill did not offer the best odds on a consistent basis, we found the odds they offered to be acceptable, and of good value.

Bet Limits

William Hill offers a very low minimum stake limit – just £0.03. This is ideal for people who like betting but do not want to risk much of their money. For high rollers there is no maximum limit to what William Hill will accept but there is a maximum set on a bespoke bet bonus, so if your bet is too big, William Hill simply will not accept it.

The maximum payout out at William Hill UK is a very impressive £2 million! However, that maximum payout does not extend to ALL sports. For example, for William Hill horse racing it is down to £1 million, and for US sports it’s as low as £25,000.

If you want to place a sizeable bet on a specific market, then you ought to check the maximum payout you can expect should your bet be successful.

William Hill In Play Betting

In-play betting is now incredibly popular all across sportsbooks in the UK, and the William Hill UK site does a very good job indeed in supplying a steady stream of live sports William Hill in play on which their site users can place bets.

The main sports in which live betting is available includes William Hill football, tennis, cricket, snooker, basketball, table tennis and volleyball. You will find a number of bet available for all these sports, but the rule is the more popular the market, the more bets there will be available.

If you like to follow your live bets in real time then you can put the ‘Streaming Events Only’ filter on in the all sports William Hill in play section so that you only see events that are being live streamed at the William Hill UK site.

Live Streaming

There is live streaming available at William Hill, but not as much live streaming as there is available at some of this site’s main rivals. For example, there is barely any football at all, and absolutely no ‘top’ games in the leading European and UK leagues. The two most popular live-streamed sports seem to be tennis and basketball (not NBA).

Live video streaming is available for most UK and Irish horse races, or at least those not being broadcast live on terrestrial channels. Some audio streaming is available too, plus the same goes for greyhounds in the UK.

Any event that is available for live streaming at William Hill is indicated by a small cross on a yellow background next to the event time.

William Hill Build #Your Odds Bet Builder

The latest iteration of the William Hill Bet Builder was launched in late 2022 and is called ‘Build #Your Odds”. It is only available on football matches, and all bets included within the bet builder bet must be on the same match. You can have as few as two selections in your bet builder, and as many as eight.

william hill build #yourodds

To build your bet, just head to the daily list of football matches and select the ‘Build #YourOdds’ coupon. Click the ‘build’ button on the match you want to build a bet on, and add from the available sections what you wish to include. The odds will be displayed, and will grow the more selections you add.

Once you’re happy with your built bet, add your stake and click ‘Place Bet’.

Other Functionality at William Hill

There are a few other interesting features of the William Hill sportsbook that you might find to be of use, as follows:

We’ve outlined the most commonly-used features at William Hill, but there are a few more you might be interested in, as follows:

  • Virtual Sports
    Like many other sportsbooks in the UK, William Hill offers a range of virtual sports that you can place bets on (note, this is not the same as eSports which is real competitors playing competitive video slots). Virtual sports are entirely computer-generated, with virtual events starting every couple of minutes or so. There are several options available: William Hill horse racing, greyhounds, football, cycling, speedway and motor racing.
  • Top Bets Coupon
    There are so many betting options available at William Hill that it can be hard to work out what to bet on. If you just want to bet on the biggest events of the day, then the ‘top bets’ coupon is ideal for you. Here are listed all the day’s biggest sporting events, with the popular outcomes shown for multiple matches games and the current odds associated with each.

William Hill Review: Customer Support

Customer support is always important at sports betting sites in the UK and William Hill is no different. If you find yourself in a pickle at this sports betting site then you’re going to want to known that support is easy to get.

The easiest way to get help at William Hill is via live chat … we say easiest, but when we tried the William Hill live chat app it stuck on ‘Loading’ and would not move! This really is not good enough.

The only alternative provided was the words ‘On Twitter’ which didn’t do anything either. Absolutely shoddy.

Try the William Hill Mobile App

William Hill is something of a rarity these days in that the site offers mobile apps for all suitable mobile devices. The site works well on mobile browsers too, so if you don’t want to download the apps you don’t have to, but we think it’s better, if you’re going to use the mobile version of the William Hill website, that you do.

You can find the apps on the Apple App Store or Google Play. You can head to those places or search for the app, or you can get the links from the mobile browser-based version of the William Hill site.

It really is a case of ‘one app binds them all’ at William Hill as all the options available via the William Hill desktop site are also available on the William Hill app, including the casino site ‘Vegas’, the live casino, bingo and poker.

It’s not just sports, check out William Hill Vegas as well

William Hill might be a famous UK online bookmaker, but since it ventured online it has added a few more strings to its online gambling bow. There are four non-sportsbook sections via the William Hill gambling portal – Vegas, Live Casino, Bingo and Poker – and we’re going to take a look at each in turn.

William Hill Vegas

The slots and casino side of William Hill is called, appropriately enough, Vegas. It has a range of top slots including William Hill slots that are simply not available anywhere else. It has many online video slots, but there are eleven RNG-based software titles too – blackjack, roulette and casino poker included among them.

If you’ve ever been in a William Hill betting shop you will know that have slotting cabinets in them. All the games in these cabinets can be played online at William Hill Vegas.

William Hill Live Casino

The live casino has exclusive William Hill games too, so when you sit down at a live table that’s an exclusive William Hill table you’ll only be playing with other William Hill site users.

The live casino tables at William Hill are provided by industry mega guns Evolution and Playtech. You’ll find game shows, blackjack, roulette, casino poker, baccarat and other games all available.

William Hill Bingo

The William Hill bingo site is so good that if you love getting your eyes down for a full house you’ll probably never want to go anywhere else! The site has plenty of bingo rooms – twenty in total – covering 80-ball and 90-ball bingo. The rooms are powered by the bingo arm of Playtech, Virtue Fusion.

The rooms have a great deal of variety, with both ultra-low and high ticket prices. There’s also access to a few top slots such as Fluffy Favourites, plus Slingo games and the odd casino table game.

William Hill Poker

William Hill used to have its own poker section with ring games and tournaments, but that has since been downgraded to a section containing casino poker and video poker games.

If you’re looking for a poker site with tourneys and sit-n-gos then the poker side of William Hill is unlikely to be what you are looking for.

William Hill Review UK: Payment Methods

William Hill has had to tone down the payment methods it accepts recently because of regulatory changes. For example, it no longer accepts PayPal as PayPal can be funded by PayPal credit, and gambling on credit is not allowed under UKGC rules.

The three main options now are a debit card (Visa, MasterCard or Maestro), Paysafecard or a Fast Bank Transfer. You can also fund your William Hill account via the William Hill Plus Card – this is an account you can open at a William Hill betting shop and make deposits and withdrawals across the counter, or online.

Payment Method
Fees Minimum Deposit
Minimum Withdrawal
Processing Time
Debit Card Free No minimum £5 1-5 Banking Days
PaysafeCard Free £10 N/A 1-5 Banking Days
Fast Bank Transfer Free £10 N/A 1-5 Banking Days
William Hill PLUS Card Free £10 £10 Within 24 hours

William Hill withdrawal time

It takes one to three days to process a debit card withdrawal normally however, if you withdraw using a Visa debit card then your withdrawal could be with you within a few minutes.

Withdrawing via the William Hill PLUS card can only be done over the counter at a William Hill betting shop. Withdrawals in this manner, once okayed, are instantaneous!

Who are William Hill and is it safe?

William Hill logoWilliam Hill should need no introduction to the UK residents, even people who have never placed a sports bet in the lives!

This company began life in 1934, founded by … William Hill, of course! Although the company has had many owners since then, it has always been called ‘William Hill’. It was for many years the biggest betting shop owner in the UK, and first added online operations in the 2000s. Like many other real world betting retailers William Hill did not feel that online gambling would take off, but they swiftly changed their tune due to the success of Bet365 and others! William Hill is fully and properly licensed by the UKGC.

William Hill provides a number of gambling addiction prevention tools, such as time outs and William Hill account blocking. It also provides links to some important resource providers, such as GambleAware, Gambler’s Anonymous and Gambling Therapy.

  • Date founded: 1934
  • Ownership: WHG (International) Limited
  • Headquarters: 6/1 Waterport Place,
    GIBRALTAR, GX11 1AA, Gibraltar.
  • UKGC license: 39225

William Hill Sponsorship

William Hill has never sponsored a UK football team, long term, although they did sponsor Notts County for a single match! In terms of the round ball game they are more likely to sponsor competitions than teams. For example, they sponsored the Scottish FA Cup from 2011 to 2020.

The company has always sponsored William Hill horse racing events, including the St Leger from 2017 to 2020, and continues to do so. They also sponsored the PDC World Darts Championship from 2015 to 2022.

 William Hill Pros & Cons

We’ve thoroughly analysed the William Hill sports betting site, and here is what we like best about it, and what we feel needs taking a look at.

What We Like:
  • Company has been in operation since 1934
  • Plenty of betting markets
  • Thoroughly competitive odds
  • Enhance your odds when building your own bets
  • One of the best online bingo sites out there
What We Don’t Like:
  • Customer support leaves a lot to be desired
  • The ‘poker’ side of William Hill is not worth bothering with
  • Lack of payment providers

Our Final Verdict

William Hill is one of the first names that people think of when it comes to sports betting in the UK. William Hill online betting is good … but it could be better. There is nothing inherently wrong with this site and we do recommend it, but the lack of contact availability is an issue for us and we hope that is something that William Hill improves upon very quickly.

If you’ve been seen in William Hill betting shops for years and want to save on a bit of shoe leather why not try the William Hill online betting site, including the easy to use William Hill app.

 William Hill FAQs

Can I use the William Hill Build #Your OddsBet Builder on any sport?

Can I live stream football matches via the William Hill site or app?

Do I need separate a separate William Hill account for the William Hill sportsbook, William Hill Vegas and so on?

What the William Hill customer services options available?

What is the William Hill new customer offer?


Peter Addison
Peter Addison
Peter Addison

Peter joined the team in 2023, having previously worked for many high-profile gambling-related sites such as RightCasino, JustSlots, WhichBingo and An experienced head when it comes to all aspects of iGaming, Peter is a fanatic fan of sport, including football and US sports such as baseball and American football. He is also a multi-published fiction writer, although sadly, not a wealthy one.