Best New Customer Betting Offers in the UK 2023
Welcome to our expert guide to new customer betting offers. When you open an account with a betting site, you can expect to receive a generous welcome offer and we’re here to point you in the right direction. This article contains everything that you need to know on the subject and we’re going to start off with a list of our favourite betting sites with new customer offers.
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Get £50 in Bonuses
Get £50 in Bonuses
50% Welcome Offer up to £50
50% Welcome Offer up to £50
Bet £10 Get £40 In Bonuses
Bet £10 Get £40 In Bonuses
Bet £10, Get £30 in Free Bets
Bet £10, Get £30 in Free Bets
Bet £10 & Get £30 in Free Bets
Bet £10 & Get £30 in Free Bets
Bet £10, Get £30 Free Bet + £10 Casino Bonus
Bet £10, Get £30 Free Bet + £10 Casino Bonus
Bet £10 Get £20 in Free Bets
Bet £10 Get £20 in Free Bets
Bet £10 Get £20 In Free Bets
Bet £10 Get £20 In Free Bets
Bet £10, Get £20 In Free Bets
Bet £10, Get £20 In Free Bets
Bet £10 Get £30 Surprise Bet
Bet £10 Get £30 Surprise Bet
List of the Best New Customer Betting Offers UK Punters Can Get
Here is some more information about our recommended sites for new customer betting offers.
- Spreadex – Spread betting giants have our top rated welcome offer
- 10bet – Big deposit bonus for new users
- Betfred – The Bonus King gives you a warm welcome
- BetUK – Triple your initial investment when you sign up
- bet365 – Betting giant has some of the best offers around
- 888sport – Generous welcome deal available
- Virgin Bet – Famous brand have turned to betting
- BoyleSports – Acca deal specialists have a strong welcome offer
- LiveScore Bet – Latest score specialists now let you bet
- Kwiff – The home of supercharged betting
Top Bookies New Customer Offers in More Detail
We’re now going to take an in-depth look at our favourite websites for new customer betting offers by reviewing such deals for you.
1. Spreadex – Get £50 In Bonuses
When you sign up with Spreadex you can get £50 in bonuses, which is split up in a way that allows you to enjoy and try out the full gamut of their product. Place a £25 bet on one of their fixed odds sports markets at odds of 1/2 (1.5) or greater and you will receive 5 x £5 free fixed odds bets, 4 x £5 free spread bets and 50 free spins to use on their slot game Starburst.
Spreadex is the number one name in sports spread betting, but also provide a regular fixed odds sportsbook and casino for their users. Their generous welcome offer doubles your initial investment and enables you to really experience the site, with the variety of free bets drip-fed to you over the course of a few days.
2. 10bet – 100% First Deposit Bonus Up To £50
Another bookie with a big welcome offer is 10bet. They will 100% match your initial deposit, up to a maximum value of £50. Should you not want to deposit that much, the minimum amount that you can add to your new account is £15, so there is a good range of options for bettors, whatever their budget.
You have to wager the bonus amount five times at odds of 4/5 (1.80) for single bets, or 2/5 (1.40) per selection, for accumulators and combination bets, before you can make any withdrawal. It’s one of the biggest bonus figures available and as 10bet have a great all-round betting product, it’s definitely one for you to consider.
3. Betfred – Bet £10 Get £40 In Bonuses
Known as the ‘Bonus King’, Betfred live up to their name with their welcome offer, which sees your initial bet value quadrupled in bonuses. When you sign up, you must bet £10 at odds of Evens (2.0) or above, in order to qualify for the offer. You will then receive £30 in free bets, of which £20 is for use on sports and £10 is to be used on lotto.
An additional £10 will also be given to you in free spins, creating a £40 bonus package for just £10 investment. Again, this is another example of new customer betting offers that are split up in a way that allows the user to try out a few different products on the website.
4. BetUK – Bet £10, Get £30 In Free Bets
Over at BetUK, they will treble your initial bet. Bet £10 at this British-focused bookie, at odds of 4/5 (1.8) or greater and you’ll qualify for their welcome offer. The £30 in free bets are to be used across different types of sportsbook markets. These include horse racing betting, so for those of you looking for an introduction to various sports people gamble on, this is a good offer to take advantage of.
A £10 free bet must be used on the horses at minimum odds of 4/5 (1.8). Then there is another £10 free bet to be used on a Bet Builder wager, which contains a minimum of three selections, at minimum odds of 3/1 (4.0). Finally, you get a £10 free bet to use on a football market, at odds of 4/5 (1.8), or bigger.
5. bet365 – Bet £10 & Get £30 In Free Bets
One of the biggest names in the online bookmaking industry is bet365 and appropriately, there is a large welcome offer waiting for you, when you sign up for an account with them. Deposit and bet an amount between £5 and £10 and they will treble that investment in free bets.
So if you bet the maximum amount of £10 at the low minimum odds of 1/5 (1.2) or greater, you will get £30 worth of free bet credits. While there are certain products that you can’t use the bet credit on, there are no wagering requirements or minimum odds. This makes bet365’s welcome deal one of the most flexible that is available.
6. 888sport – Bet £10, Get £30 Free Bet + £10 Casino Bonus
The welcome offer from 888sport, will see your investment quadrupled. When you open an account with them and bet £10 at minimum odds of 1/2 (1.5), you will qualify to receive £40 worth of betting bonuses.
The £40 bonus is comprised of three £10 free bets, which have no minimum odds requirements and a £10 casino bonus. 888sport are one of the top online bookies around, with a comprehensive betting product and a stream of attractive bonuses like Best Odds Guaranteed for existing customers. When you combine all of that with their welcome offer, you have an enticing package for punters.
7. Virgin Bet – Bet £10 Get £20 In Free Bets
Even if you’ve never placed a wager at Virgin Bet, it is a brand name that you will know and trust. Now in the sports betting business, they have a fine welcome offer waiting for customers. To qualify, you just need to bet £10 on any sport at odds of 1/2 (1.5).
Once the bet is settled, you will receive two £10 bet tokens, which you have seven days to use. It’s as simple as that. There’s no wagering requirements and the minimum odds are 1/100 (1.01). Bets can be singles, or multiples with two or more selections.
8. BoyleSports – Bet £10 Get £20 In Free Bets
The Irish bookie BoyleSports is another betting brand that delivers with their welcome offer. They will double your first bet. Stake £10 at odds of Evens or (2.0) and you’ll get a £20 in free bet. Unlike many free bet offers, it’s not split up, so you can use the £20 bonus in one bet.
BoyleSports is a great choice for fans of multiples, so check out our accumulator bet calculator if you want to work any out. They have offers for existing users such as Acca Loyalty, where you get free multiple bets, along with acca boosts and acca insurance. So if you’re fond of your accumulator bets, then this could be the right bookmaker for you.
9. LiveScore Bet – Bet £10, Get £20 In Free Bets
The score update brand have crossed over into the world of gambling with LiveScore Bet. It’s part of the same company that owns Virgin Bet and their welcome offer is much the same. To qualify, bet £10 at a price of 1/2 (1.5) or greater.
You will then receive £20 in free bets. This is comprised of two £10 free bet tokens. It’s a nice and easy bonus to get hold of, which sees your first bet doubled. With LiveScore Bet being an up and coming brand that is only going to get bigger and better with its live betting and other features, this is a smart investment.
10. Kwiff – Bet £10 Get £20 Surprise Bet
Kwiff is an innovative brand, which is centred on giving their users supercharged bets, where the odds are given a massive boost. As you might expect, their welcome offer comes with something of a surprise twist.
Place a £10 bet at odds of 1/2 (1.5) or more and you’ll get a £20 free bet. However, it’s not just any old free bet. Kwiff will give you a surprise bet, which can be any type of wager, or any sport. The odds on this surprise bet could even be kwiffed, which is when the odds receive a big boost, way beyond the level that you would expect.
How We Rank Betting Sites With New Customer Offers
By now, you may be wondering who we came to our conclusions when ranking sites for new customer betting offers. Here is some of the criteria that we considered.
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Bonus Size
Bigger doesn’t always mean better, but it certainly catches the eye. If there’s one bookmaker that will give you a £20 free bet for a £10 investment and another that will give you £30, you’re likely to go with the latter. -
Rules
The rules of new customer betting offers tend to be split into two sections. First there are the qualifying requirements. Then there are the terms and conditions surrounding how you use the bonus. If the rules are too stringent, they could spoil the offer. -
Value
When it comes to welcome offers, value can be calculated by examining the size of the bonus and the strictness of the terms and conditions. Sometimes the best value offers can be ones that don’t look that big at first sight, but have low/no wagering conditions and minimum odds. -
Ease
Getting your welcome offer shouldn’t be complicated. The basic rules should be easy enough for you to look at once and understand. If there are too many hoops to jump through, you might wish that you hadn’t bothered. -
Freshness
We’re always on the lookout for welcome bonuses that have a fresh element that makes them unique. With so many bookmakers offering similar welcome deals, the ones that add some sort of different or creative aspect, stick in the mind.
Comparing the Best New Customer Offers
Below is a table that highlights the new customer betting offers available at our recommended sites with more details of each:
| Bookie | Welcome Offer | Min.Deposit | Wagering Requirement |
| Spreadex | Get £50 In Bonuses | £5 | x1 |
| 10bet | 100% First Deposit Bonus Up To £50 | £15 | x5 |
| Betfred | Bet £10 Get £40 In Bonuses | £10 | x1 |
| BetUK | Bet £10, Get £30 In Free Bets | £10 | x1 |
| bet365 | Bet £10 & Get £30 In Free Bets | £5 | x1 |
| 888sport | Bet £10, Get £30 Free Bet + £10 Casino Bonus | £10 | x1 |
| Virgin Bet | Bet £10 Get £20 In Free Bets | £10 | x1 |
| BoyleSports | Bet £10 Get £20 In Free Bets | £10 | x1 |
| LiveScore Bet | Bet £10, Get £20 In Free Bets | £10 | x1 |
| Kwiff | Bet £10 Get £20 Surprise Bet | £10 | x1 |
Different Types of New Customer Betting Offers
There are all sorts of different types of new customer betting offers. In this section we’re going to take you through some of the ones that you are likely to see. Look out for these common betting promotions available to you when you sign up:
- Bet and Get – This is perhaps the most common type of welcome offer. You bet a certain amount, say £10 for example. In return, you get a bonus. Perhaps worth £20 or £30. There can be stipulations regarding the free bet, such as minimum odds or only being able to use it on certain sports or markets.
- Deposit Bonus – With this type of welcome offer, you receive a bonus based on your deposit. For example, the bookie may 100% match your first deposit, up to a certain stated limit, without you having to place a qualifying bet. There will normally be wagering requirements before you can withdraw from deposit bonuses.
- Risk-Free Bet – Sometimes called a no-lose bet, this is another type of welcome offer. You place a bet and if it loses, your stake will be refunded, up to a certain stated amount. Sometimes it will be refunded as a free bet, while some bookies will pay it back it cash. The fact that you know that you can’t really lose, allows you to take a bit of a chance on the bet and perhaps go for a selection at big odds.
- No Deposit Bonus – Very occasionally you will see bookmakers offer a welcome deal where they will give you a bonus upon registration, without you having to deposit or bet anything. These are rare and when available, the bonus tends to be quite small.
- Boosted Odds – Another type of welcome deal that you sometimes see are boosted odds. When you sign up you have an opportunity to place a certain bet at much bigger odds than would normally be available. This type of offer is often centred around a big sporting occasion like an England match at the World Cup or European Championship.
Best New Customer Offers for Betting on Football
Football is the national sport in the UK and indeed, most of the rest of the world. It is no surprise then that bookmakers place a great emphasis on their football betting coverage throughout each and every season.
Major competitions such as the Premier League, Champions League and big international tournaments such as the World Cup, drive lots of traffic and business towards bookmakers. You’ll find that bookies use football at the forefront of all they do, from advertising to their bonuses for users.
This includes new customer betting offers. Go to the promo ads of many of our recommended offers and you’ll see images of footballers being used. Some deals even specify that you have to bet on football with your free bet.
If you’re looking to use your welcome bonus to bet on football, we’d recommend signing up with bet365. They are a great choice for football fans and when you sign up and bet £10 with them, you’ll get £30 in free bets.
Best Betting New Customer Offers for Horse Racing
The other sport which is a staple at any UK-based bookmaker is horse racing. It was once the main money-maker for bookies and though other sports have become more important to them over the years, horse racing remains one of their top earners, with a year-round schedule featuring multiple meetings across the UK, Ireland and beyond.
Horse racing is a sport which regularly throws up big events that attract the interest of general sports fans, that don’t follow it normally. The best example is the Grand National at Aintree, as this famous race makes punters of people who never place a bet at any other time of year. Consequently, Grand National new customer offers are available around the time of the event, in an attempt to win that custom.
The Cheltenham Festival is another example of a horse racing event that cuts through to the wider sporting public. One of the bookies that tends to have the best Cheltenham new customer offers is BoyleSports, which is a site noted for being strong on horse racing and acca deals.
Pros & Cons of New Customer Betting Offers
As tends to be the case with most things in life, there can be both positives and negatives when it comes to new customer betting offers. Here are a few of the respective pros and cons.
Pros:
- You get money from the bookies to give you extra betting opportunities
- The chance to try out different types of bets
- Learn the betting ropes without your money at risk
- Experience various non-sportsbook products like casino
Cons:
- Wagering requirements can make some offers pointless
- Some deals are over complicated with too many rules
- Payment method restrictions are common
Best Sports Betting New Customer Offers on Mobile Apps
These days, many prospective new punters tend to prefer using their mobile devices to place bets, rather than a computer. It’s more convenient for many people, as while they may always have their phone on them, they won’t necessarily have their laptop to hand if they’re not at home.
Bookmakers websites are accessible through the mobile browsers of bookmakers. While mobile browsers tend to work well enough, would always recommend using dedicated sports betting apps when available. A high percentage of online bookmakers, now provide these that are compatible with Apple and Android devices.
You can use their apps to access new customer betting offers. Some bookmakers will even have dedicated welcome offers for their apps, which encourage users to download them. A bookmaker with a great app that we would recommend are 10bet.
How to Get New Customer Sign Up Offers
If you’ve never signed up for an account with a bookmaker before and taken advantage of one of the many new customer betting offers that are available, you may be wondering how to go about it. In this section, we’re going to take you through the process step-by-step, using BetUK as an example.
Step 1: Visit Website
The first step is to visit your bookmaker website of choice. For this example, that site is BetUK. On the right side of the homepage there is a button marked ‘Join’ that you’ll need to click. Generally, you’ll find that this sort of button is positioned on the right side on the websites on most bookies.
Step 2: Register Details
A sign up page will appear and you will need to enter your personal details and set your preferred account currency. You will also have to choose a username and password. When all of this is done, agree with the terms and conditions to proceed. The sign up process is pretty much identical, across our recommended bookmakers.
Step 3: Deposit Funds
Now it’s time to add some money to your account. What you must be conscious of, is that you comply with the conditions of the offer. In the case of the BetUK deal, you will need to deposit at least £10, in order to make the qualifying bet. Make sure that your chosen payment method is allowed by the terms and conditions of the welcome offer.
Step 4 : Make Qualifying Bet
With money in your account, you can make your qualifying bet. The bet must be made within seven days of opening your account. At BetUK, the qualifying bet must have a stake of at least £10 and be placed at odds of at least 4/5 (1.8).
Step 5: Get and Use Your Bonus
Once your qualifying bet has been settled, you will receive your bonus. With BetUK, that comprises of three £10 free bet tokens. One must be used for a horse racing bet, one should be used for a Bet Builder and one is for a football wager. All must have odds of at least 4/5 (1.8) or greater.
Key Terms & Conditions for New Customer Betting Offers
We’ve talked a lot about the terms and conditions that come attached with new customer betting offers. You might not understand what some of the terms mean, so we have broken down some of the more common ones, so that you know exactly what you’re dealing with.
- Excluded Payment Methods – When you make your first deposit, there are often certain payment method types that are excluded from the deal. If that’s the case, you’ll often find that it is e-wallets such as Neteller, PayPal or Skrill, that tend to be excluded.
- Expiry Periods – There are generally expiry periods involved with any welcome deal. You may have a certain time to make a qualifying bet before the offer expires. Then, once you get your bonus, there will be a stated timeframe in which you must use it, before it is withdrawn.
- Minimum Bet – With bet-and-get style welcome offers, there will normally be a minimum bet stake that you must make, in order to get the bonus. For example, you might have to bet a minimum stake of £10, to get a £20 bonus.
- Minimum Deposit – For deposit based welcome offers, there will be a minimum amount that you can deposit in order to get the bonus. So with an offer where the bookie will 100% match your first deposit, the minimum amount you can add in order to qualify, may be set at £15, for example.
- Minimum Odds – When it comes to making either a qualifying bet, or using a free bet, there are likely to be minimum odds set. The price of your bet, must be level or greater, with the stated odds.
- Promo Codes – Some bookmakers need you to add a promo code in order to qualify for their welcome bonus. You generally have to add the promo code during the registration stage.
- Qualifying Bet – The qualifying bet, is the first one that you make when you sign up with a bookmaker. You have to fulfil certain rules when making that bet, to qualify for the offer and receive your bonus.
- Wagering Requirements – When you receive a bonus, there can sometimes be wagering requirements attached. This means that the bonus amount has to be bet a certain amount of times, before any monies can be withdrawn.
Withdrawing Your Winnings from New Customer Offers
The aim for any punter taking advantage of new customer betting offers is to be able to withdraw some winnings. How straightforward that process will be, can vary from bookmaker to bookmaker.
There can often be wagering requirements that need to be met, before you can make any withdrawal. For example, a bookie may give a 100% deposit match, with a stipulation that the bonus amount must be wagered three times in total, before money can be withdrawn.
An important element with welcome deals are the terms and conditions. Always make sure that you read up on these to ensure that you understand any wagering requirements that are present. There are many types of welcome offers that have no wagering requirements at all.
Conclusion
We hope you enjoyed our guide to new customer betting offers. As you will have seen, there are a wide range of very generous welcome deals out there for new sportsbook users. Don’t forget about ongoing promotions for existing customers either, though. Our absolute favourite is the one offered by Spreadex, which combines a large bonus, value and a chance to use a wide range of their products.
FAQs
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A writer and editor for some of the top names in the gambling industry for nearly 20 years, Dan also works as a freelance sports journalist for publications and websites such as ESPN, FourFourTwo and LiveScore.
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