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Jamie Clark
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The relatively new gambling concept of the Bet Builder is one we feel that’s worth discussing in more detail. Here, we not only have detailed experts reviews of the top online bookmakers that offer these highly customisable bets, but also advice on how to make them work for you and specific offers involving them.

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Bet £10 & Get £30 in Free Bets


Bet £10 & Get £30 in Free Bets

The leading UK online sportsbook and a winner of multiple awards, bet365 excels in all areas. We particularly like its bet builder
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Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

Get £50 in Bonuses


Get £50 in Bonuses

The leading sports spread betting platform with a decent fixed odds betting site,
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Promotions available to 18+ aged individuals who are registered customers of Spreadex. 5 x £5 free fixed odds bets, 4 x free £5 spread bets + 50 free spins on Starburst. Min odds 1/2. Each free spin is worth 10p and there are no wagering requirements Free bets and spins must be claimed within 28 days of opening. Free bet/spin stake not included in any winnings. Ts&Cs Apply. 18+ begambleaware.org

Bet £10, Get £30 in Free Bets


Bet £10, Get £30 in Free Bets

A great betting app. With all markets and features being available, mobile customers are certainly well catered for at BetUK.
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T&Cs apply. New customers, Deposit & Place a Bet within 7 days, and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to be credited with 3x £10 free bets: 1 x £10 Horse racing, 1 x £10 Free Bet Builder and 1 x £10 Football. Stake not returned. Opt-in required. 18+ BeGambleAware.org.

£35 Free Bet + 10 Free Spins


£35 Free Bet + 10 Free Spins

An enthralling welcome offer for newcomers, the daily rewards and other perks make it a compelling betting site to wager with..
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If your account has Sportsbook losses at the end of your first day's betting, QuinnBet will refund 50% of your losses as a Free Bet up to £35 (min 3 bets) Plus 10 Free online casino spins at QuinnCasino. Even if your account is up, you're guaranteed a £5 Free Bet Plus 10 Free Spins provided you place at least 1 bet of £10 or greater at the minimum odds. T&Cs apply | 18+ New UK Customers Only | BeGambleAware.org | Gamble Responsibly

Bet £10 Get £40 In Bonuses


Bet £10 Get £40 In Bonuses

Betfred has today’s early horse racing prices, extra places on selected races, live commentary + the custom racecard builder.
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New customers residing in the UK who are at least 18 years old and who register for an account with us on any day other than Aintree’s Grand National day (15/04/2023). Register using the promo code WELCOME40, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £20 in Free Bets to be used on Sports, £10 in Free Bets to be used on Lotto and 50 Free Spins (20p per spin) credited within 48 hours of bet settlement. Further £20 in Free Bets credited 5 days after settlement. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply.

50% Welcome Offer up to £50


50% Welcome Offer up to £50

Fantastic early sports betting odds. 10bet offers latest odds on all the world’s top sporting events, often way in advance.
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New bettors; Code PLAY10; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply; T&C apply; 18+

Bet £10 Get £30 In Free Bets


Bet £10 Get £30 In Free Bets

Enjoy daily price boosts with Flash Odds, Enhanced Odds and Top Price Guarantee. Live stream UK, Irish and US horse racing.
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18+. Play Safe. 3x £10 free bets. Free bets expire after 30 days. New customers signing up through mobile or tablet device only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad

Double The Odds On Your 1st Bet


Double The Odds On Your 1st Bet

The mobile app functionality, the range of sports markets, the Grosvenor odds on many markets and the rewards are all great.
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New customers. Max £10. 100% Odds Boost Token. Keep it fun - set your deposit limit.T&Cs apply. BeGambleAware.org. 18+

Bet £10 Get £30 in Free Bets + 100 Free Spins


Bet £10 Get £30 in Free Bets + 100 Free Spins

Offers the biggest returns of any leading betting sites and strive to have some of the best Sports Betting Offers around.
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18+ New customers only. Opt in, bet £10 at odds 2.00+ within 7 days, no cashout. Get 3x £10 Free Bets, set events at odds 2.00+. Plus 100 Free Spins on Fishin’ Frenzy, no wagering. Free Bets and Spins expire in 7 days. Card payments only. T&Cs apply. Please gamble responsibly.

Bet £10, Get £30 Free Bet + £10 Casino Bonus


Bet £10, Get £30 Free Bet + £10 Casino Bonus

888Sport is able to compete with the biggest names in the market, outperforming many of its rival betting sites.
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18+ • New customer offer • Min deposit £10 with promo code: GET40 • A qualifying bet is a ‘real money’ stake of at least £10 using Bet Builder • Min odds 2/1 (3.0) • Free Bets credited upon qualifying bet settlement, expire after 3 days and valid for football markets only • Free Bet stakes not included in returns • Withdrawal restrictions, payment methods, country & full T&C’s apply.• BeGambleAware

List of the Best Bet Builder Sites

It follows that our above recommended bookies for Bet Builders are actually some of the top football betting sites around right now. That is because customised wagers are most popular on this sport in Britain. Here is a little more about the online bookmakers and sportsbooks in list form:

  1. bet365 – Use in multiples & include up to 12 selections on 8 sports
  2. Spreadex – Fixed odds & spread options for football & basketball
  3. BetUK – Pick Pre-Packs with custom American football bets included
  4. QuinnBet – Create a Bet Special & function for football wagers
  5. Betfred – PickYourPunt Builder with 35 football markets available
  6. 10bet – Basketball & football Bet Builders as options for punters
  7. William Hill – #YourOdds Freedom promotion to boost or insure
  8. Grosvenor – 3-way handicaps available for your customised bets
  9. BetVictor – Pre-Built Picks available & dedicated new customer offer
  10. 888sport – Existing customer deals on Champions League, NBA & NHL

Reviews of Top Betting Sites with Bet Builder

We asked our experts to step in and really drill down to these best UK betting sites, so you can see what each of the Bet Builders provides and doesn’t have. That’s why these detailed reviews exist below. They put you in the know about how customisable wagers work on some of the biggest bookies in the British Isles today:

1. bet365 Bet Builder – Use in Multiples & Include up to 12 Selections on 8 Sports

bet365 Bet Builder

As one of the first online bookmakers in the UK to offer Bet Builders, bet365 have always been at the forefront of customisable wagers. You can add selections from up to 12 different markets when creating your own bet with them on any match. This includes a maximum of six players per team for football. The following markets are included:

  • Match Result / 1st Half Result / 2nd Half Result
  • Anytime Goalscorer, 1st Goalscorer, Last Goalscorer, To Score 2 or More, 3 or More, a Header, from Outside the Box
  • First / Last Team Goalscorer
  • Card Betting – Player to be Yellow Carded, To be Sent Off
  • Over 0.5 / 1.5 Shots on Target / Over 0.5 / 1.5 / 2.5 Shots
  • Both Teams to Score in the March / 1st Half / 2nd Half
  • Double Chance
  • Total Goals and Total Team Goals Exact or Over / Under in the Match / 1st Half / 2nd Half / First 10 Minutes
  • Total Corners and Team Corners Exact or Over / Under in the Match / 1st Half / 2nd Half / First 10 Minutes
  • Half Time / Full Time
  • Correct Score Full Time / Half Time
  • Half with Most Goals
  • Winning Margin in the Match / 1st Half / 2nd Half / First 10 Minutes
  • Goals Odd / Even in the Match / 1st Half / 2nd Half
  • Team Specials – to Win from Behind / to Nil / Either Half / Both Halves / Score in Both Halves

Use on More Sports than Their Rivals

This adds up to the widest range among all Bet Builders in terms of markets. That’s not all from bet365 either. You can even combined multiple custom bets from different matches in an accumulator. You could devise a double or treble, and it’s not just available on football either. Fans of Aussie Rules, baseball, basketball, ice hockey, rugby league, rugby union and tennis can also get in on the action. This is why bet365 comes highly recommended for creating custom bets.

What we like:

  • Includes 85+ football markets
  • Combine Bet Builders in accas
  • Add up to 12 different selections
  • Max of 6 player bets pet wager
  • Available on 8 different sports

What we don’t:

  • Can’t Edit or Cash Out the bet

2. Spreadex Bet Builder – Fixed Odds & Spread Options for Football & Basketball

Spreadex Bet Builder

Spread betting specialists Spreadex haven’t forgotten about Bet Builders on their sportsbook platform including handicap betting options among at least 30 fixed odds markets that you can include in a customised wager. You also have the option to put such wagers on as spread bets if you wish. Here are all the football markets Spreadex offers:

  • Match Result / 1st Half Result
  • Score Anytime / 1st / Last / 2 or More / 3 or More
  • Correct Score Full Time / 1st Half
  • Handicap Result
  • Over / Under Total Corners & Team Corners
  • Double Chance
  • Over / Under 0.5 / 1.5 / 2.5 / etc. Total Goals in the Match / 1st Half
  • Over / Under 0.5 / 1.5 / 2.5 / etc. Team Goals in the Match / 1st Half
  • Exact Goals Scored in the Match / 1st Half
  • Exact Team Goals Scored in the Match / 1st Half
  • Both Teams to Score
  • Over / Under Booking Points for the Match / Teams
  • Half Time / Full Time Result
  • Winning Margin
  • Team Specials – Team to Score First / Last / Win to Nil / Keep a Clean Sheet

As if that wasn’t enough, you can include up to any six of the above combined in the same wager. With Spreadex, it isn’t just football the features in Bet Builders but basketball as well. This allows you to get your same game multis on the latest NFL action.

What we like:

  • At least 30 different markets available
  • Choose between fixed odds & spread bets
  • Max of six selections per wager allowed
  • Basketball included on top of football

What we don’t:

  • Not covered by 1st Scorer Insurance
  • Spread Bet Builders incur bigger losses

3. BetUK Bet Builder – Pick Pre-Packs & XFL American Football Included

BetUK Bet Builder

If you’re looking for hints on how to get started with Bet Builders, BetUK have introduced Pre-Packs containing a couple of picks for form as a base for customised football bets. You can include up to 12 different selections on the same betslip. There are around 40 different markets on this sport and for Premier League betting with those listed below:

  • Full Time Result / Half Time Result / 2nd Half Result
  • 3-Way Handicap Full Time / 1st Half
  • Total Goals Over / Under Full Time / 1st Half / 2nd Half
  • Double Chance Full Time / 1st Half
  • Both Teams to Score Full Time / 1st Half
  • Correct Score Full Time / 1st Half
  • Total Team Goals Full Time / 1st Half
  • Player Shots Over / Under
  • Total Shots Over / Under
  • Team Shots Over / Under
  • Player Shots on Target Over / Under
  • Total Shots on Target Over / Under
  • Team Shots on Target Over / Under
  • Anytime Scorer / 1st Scorer / Not to Score / To Score 2 or More / 3 or More  / 4 or More
  • To Get a Card
  • Total Cards Over / Under
  • Team Cards Over / Under
  • Most Cards
  • Cards 3-Way Handicap
  • Total Corners Over / Under Full Time / 1st Half
  • Team Corners Over / Under
  • Most Corners
  • Corners 3-Way Handicap

Besides football, Bet Builders are also available on XFL American football and other popular sports across the Atlantic like basketball and ice hockey.

What we like:

  • Around 40 different football markets
  • Include a maximum of 12 selections
  • Pre-Packs feature with suggested bets
  • XFL American football & other US sports

What we don’t:

  • Bet Builders don’t qualify for Acca Club deal

4. QuinnBet Bet Builder – Create a Bet Special & Function for Football

QuinnBet Bet Builder

The Create a Bet concept is a key part of what QuinnBet offers punters on football. You can have up to eight selections from different markets with almost 20 to choose from. These are your options for their equivalent of Bet Builders:

  • Result Match / 1st Half / 2nf Half
  • Anytime Goalscorer / First Goalscorer / Last Goalscorer
  • Total Goals in Match Over / Under
  • Total Team Goals Over / Under
  • 1st Half Goals Over / Under Total
  • 1st Half Team Goals Over / Under
  • Total Corners Over / Under
  • Team Corners Over / Under
  • Both Teams to Score in Match / 1st Half
  • Correct Score in Match / 1st Half
  • Double Chance
  • Half with Most Goals
  • Winning Margin

While QuinnBet only currently offer Create a Bet on football, they do include them among their betting offers for existing customers, which sets them apart from the competition. As well as providing 5% of your daily stakes on those with two or more selections in it them back as a free bet, they have a dedicated deal. The Create a Bet Special awards you with a £5 free bet win or lose when you bet £20 on selected matches with three or more legs and minimum odds of 6/4 (2.50).

What we like:

  • Choose from 20 different football markets
  • Include up to 8 selections in same wager
  • Create a Bet Special free bet deal available
  • Get 5% of stakes back as a free bet daily

What we don’t:

  • Bet Builders only available for football

5. Betfred Bet Builder – PickYourPunt Builder with 35 Football Markets Available

Betfred Bet Builder

Leading online bookmakers Betfred have taken the #PickYourPunt service a step further. You can now create custom bets through their PYP Builder on football matches including a maximum five selections. There are around 35 markets available on this sport to include as follows:

  • Match Winner
  • Both Teams to Score
  • Total Goals Over / Under
  • Exact Total Goals
  • Match Corners Over / Under
  • Exact Match Corners
  • Team Corners Over / Under
  • Exact Team Corners
  • Anytime Goalscorer / First Goalscorer / Last Goalscorer / To Scorer 2 or More / 3 or More / First Team Scorer / Last Team Scorer
  • Player to be Carded / Sent off
  • Booking Points Over / Under
  • Exact Booking Points
  • Team Booking Points Over / Under
  • Exact Team Booking Points
  • Double Chance
  • Half Time / Full Time
  • Correct Score
  • Method of Victory
  • Sending off in Match
  • Woodwork Hit in Match
  • Team Specials – Team to have a Player Sent off / Hit Woodwork / Score First / Score Last / Keep a Clean Sheet / with Most Booking Points / Most Corners

One quirk of the Betfred PYP Builder is it removes selections that don’t increase the odds of the overall wager. While this may sound all right on the surface, if you have to go back and re-add legs from markets you really want to include, it is a slight flaw. Their Bet Builders are football only right now as well, so fans of other sports miss out.

What we like:

  • Around 35 football markets for PYP
  • Up to 5 different selections per bet
  • Unique Team Specials & wager legs

What we don’t:

  • PickYourPunt Builder is football only
  • Automatically removes selections

6. 10bet Bet Builder – Football & Basketball Options for Punters

10bet Bet Builder

You can put Bet Builders on both football and basketball at 10bet. This online sportsbook has a user-friendly button to toggle between standalone bets and ordinary accumulators, and these same game multis. 10bet allows you to include up to six different selections per wager, which also helps.

The only downside to the toggling is it greys out some markets and that doesn’t make it clear if they’re included as options for Bet Builders or not. Compared to their competitors, 10bet could provide greater clarity and be more transparent about what can and can’t be legs of these bets.

What we like:

  • Toggle Bet Builders by hitting a button
  • Include up to max 6 selections per bet
  • Football & basketball games covered

What we don’t:

  • Other Bet Builders highlight markets clearer

7. William Hill Bet Builder – #YourOdds Freedom Promotion to Boost or Insure

William Hill Bet Builder

When it comes to the choice of markets included in their Build #YourOdds function, William Hill can’t be beaten. There are upwards of 90 different football bets listed below you can include in your customised same game multi with a maximum of eight allowed per wager. There are lots of options for betting on corners as this shows:

  • Result After 90 Mins / 1st 15 Mins / in 1st Half / 2nd Half
  • Total Match Goals Over / Under After 90 Mins / 1st 15 Mins  / in 1st Half / 2nd Half
  • Total Team Goals Over / Under After 90 Mins / 1st 15 Mins / in 1st Half / 2nd Half
  • Total Match Corners Over / Under After 90 Mins / 1st 15 Mins / in 1st Half / 2nd Half
  • Team Match Corners Over / Under After 90 Mins / 1st 15 Mins / in 1st Half / 2nd Half
  • Total Match Cards Over / Under After 90 Mins / 1st 15 Mins / in 1st Half / 2nd Half
  • Team Match Card Over / Under After 90 Mins / 1st 15 Mins / in 1st Half / 2nd Half
  • Player to be Carded
  • Player to Assist
  • Anytime Scorer / First Scorer / Last Scorer / to Score Two or More / Hat-Trick
  • Player Shots on Target
  • Both Teams to Score in 90 Mins / 1st 15 Mins / 1st Half / 2nd Half
  • Team with Most Corners After 90 Mins / in 1st Half / 2nd Half
  • Team with Most Cards After 90 Mins / in 1st Half / 2nd Half
  • Team with Most Booking Points After 90 Mins / in 1st Half / 2nd Half
  • Total Match Booking Points Over / Under After 90 Mins / 1st 15 Mins  / in 1st Half / 2nd Half
  • Team Match Booking Points Over / Under  After 90 Mins / 1st 15 Mins  / in 1st Half / 2nd Half
  • Double Chance After 90 Mins / 1st 15 Mins  / in 1st Half / 2nd Half
  • Correct Score After 90 Mins / in 1st Half / 2nd Half
  • Match Winning Margin After 90 Mins / in 1st Half / 2nd Half
  • Team Winning Margin After 90 Mins / in 1st Half / 2nd Half
  • Double Result
  • First Team to Score
  • Match Handicap After 90 Mins / 1st 15 Mins / in 1st Half / 2nd Half
  • Corner Handicap After 90 Mins / in 1st Half / 2nd Half
  • Cards Handicap After 90 Mins / in 1st Half / 2nd Half
  • Penalty Awarded / Scored / Missed After 90 Mins / in 1st Half / 2nd Half
  • Highest Scoring Half

Build #YourOdds Freedom

William Hill go beyond that with their equivalent of Bet Builders, however, as they have a dedicated betting offer covering this type of wager. That’s the Build #YourOdds Freedom, which works in a similar fashion to their Acca Freedom promotion. You can choose whether to boost or insure the wager, depending on the number of legs included.

If you go down the Boost route, then the maximum stake is £20 and you must have at least three selections. Should you choose Insurance instead, then you need to have five legs or more and minimum cumulative odds of 3/1 (4.00). Given this offer, William Hill are unique among leading online bookmakers today but only have Bet Builders for football.

What we like:

  • Around 90 different football markets
  • Pick up to a maximum of 8 per bet
  • Boost Build #YourOdds with 3+ legs
  • Opt for Insurance with 5 legs or more
  • Dedicated Bet Builders specific offer

What we don’t:

  • Build #YourOdds only available on football

8. Grosvenor Bet Builder – 3-Way Handicaps Available as You Customise Wagers

Grosvenor Bet Builder

The sportsbook of Grosvenor Casino has also embraced football Bet Builders, letting punters pick up to five legs from almost 40 different markets. Here are all of your options for your reference:

  • Full Time Result / Half Time Result / 2nd Half Result
  • Both Teams to Score in Match / 1st Half
  • Correct Score Full Time / Half Time
  • Double Chance Full Time / 1st Half
  • Total Goals Over / Under in Match / 1st Half / 2nd Half
  • Team Goals Over / Under in Match / 1st Half
  • Player Shots
  • Total Shots
  • Team Shots
  • Player Shots on Target
  • Total Shots on Target
  • Team Shots on Target
  • Anytime Goalscorer / First Goalscorer / To Score 2 or More / 3 or More
  • Not to Score
  • Player to Be Carded
  • Total Corners Over / Under in Match / 1st Half
  • Team Corners Over / Under in Match
  • Most Corners
  • Corners 3 Way Handicap
  • Total Cards Over / Under in Match
  • Team Cards Over / Under in Match
  • Most Cards
  • Cards 3 Way Handicap
  • 3 Way Handicap on March / 1st Half

If you need any help getting started with Bet Builders at Grosvenor, then check out the suggested Pre-Packs that contain a couple of selections to start with. Hopefully, in future, they will extend this function to other sports.

What we like:

  • Almost 40 different markets
  • Up to 5 legs in the bet allowed
  • Pre-Packs available for starters
  • Wager on 3-Way handicaps

What we don’t:

  • Bet Builders for football only

9. BetVictor Bet Builder – Pre-Built Picks on Offer from Established Online Bookie

BetVictor Bet Builder

As a leading betting brand in the UK, there’s a certain level of expectation that BetVictor will deliver. They certainly do that with their Bet Builders, giving punters almost 40 markets and up to 10 legs in the wager with these options to choose from:

  • Match Betting in 90 Mins / 1st Half / Each Half
  • Anytime Goalscorer / 1st Golascorer / To Score 2 or More
  • Both Teams to Score in 90 Mins / 1st Half
  • Correct Score in 90 Mins / 1st Half
  • Combination Correct Score
  • Double Chance
  • 3-Way Handicap
  • Player to be Carded
  • Total Goals Over / Under in 90 Mins / 1st Half
  • Team Goals Over / Under in 90 Mins / 1st Half
  • First Team to Score
  • Total Cards Over / Under in 90 Mins / 1st Half / 2nd Half / Either Half
  • Team Cards Over / Under in 90 Mins / 1st Half / 2nd Half
  • Total Corners Over / Under in 90 Mins / 1st Half / 2nd Half / Either Half
  • Team Corners Over / Under in 90 Mins / 1st Half / 2nd Half
  • Most Team Corners
  • Corner Handicap
  • Odd / Even Match Goals / Cards / Corners

Pre-Built Picks & New Customer Offer Aimed Exclusively at Bet Builders

If you need some inspiration, then BetVictor have plenty of Pre-Built Picks on offers covering a wide range of prices. They also run a new customer offer on the Premier League. Sign up and bet £20 on a football market at minimum odds of Evens to get £40 in free bets, credited as 4x £10, you can only use on this specific type of wager.

Away from football, BetVictor Bet Builders are also available on leading North American sports. We’re talking about NBA basketball and NHL ice hockey matches, so fans of those don’t miss out on creating same game multis for all the action on court and the rink. This increased availability

What we like:

  • Almost 40 football markets
  • Include up to 10 legs in bet
  • Pre-Built Picks also available
  • Bet Builders new customer offer
  • NBA & NHL bets included too

What we don’t:

  • Needs a specific existing customer deal

10. 888sport Bet Builder – Pre-Made Match Combos & Existing Customer Deals

888sport Bet Builder

As an online only gambling brand, 888sport are also one of the best betting sites for Bet Builders as they offer them on five different sports. On top of NFL American football, NBA basketball, NHL ice hockey and MLS baseball, they put them front and centre of their soccer / football coverage. There are more than 30 markets you include with up to eight picks per wager from a selection of these:

  • Full Time Result
  • Anytime Goalscorer / First Scorer / Last Scorer / to Score 2 or More / 3 or More / First Team Scorer / Last Team Scorer
  • Both Teams to Score
  • Correct Score
  • Double Chance
  • Half Time / Full Time
  • Total Goals Over / Under
  • Exact Total Goals
  • Team Goals Over / Under
  • Exact Team Goals
  • Total Corners Over / Under
  • Exact Total Corners
  • Team Total Corners Over / Under
  • Exact Team Corners
  • Total Booking Points Over / Under
  • Exact Bookie Points
  • Team Total Booking Points Over / Under
  • Exact Team Booking Points
  • Method of Victory / Win to Nil / Win from Behind
  • Team Specials – to Keep a Clean Sheet / Score First / Score Last / with Most Corners / Booking Points

Bet & Get Promotions on UEFA Champions League, NBA Basketball & NHL Ice Hockey

The fact that 888sport automatically removes previous picks from Bet Builders if they no longer increase the odds of the overall wager is a frustrating element for users. That is tempered somewhat, however, but the existence of pre-made Match Combos that you can copy or wager separately.

888sport are clearly committed to Bet Builders in a big way, though, as they have existing customer deals on the UEFA Champions League, NBA and NHL specific to this function. These specific promotions underscore the increased influence of this function to their overall product.

Wager £10+ on the Champions League on your own custom bet that meets the requirements and get a £5 free football bet each matchday of the knockout phase. It’s bet £25 with the basketball and ice hockey but available each week day of the NBA and NHL seasons.

What we like:

  • Over 30 football markets available
  • Include at least 8 legs to the bet
  • Pre-made Match Combos on offer
  • Champions League, NBA & NHL deals
  • Put Bet Builders on 5 different sports

What we don’t:

  • Removes past picks if don’t increase odds

What is a Bet Builder?

Bet Builders are a gambling tool that punters can use to create their own custom bets on a featured sporting event. Most commonly available on football in the UK, they are also popular with the leading sports in North America. Known as same game multis across the Atlantic, you literally build your own bet by including different markets of interest.

Developing as a by-product of the increase in requested bets from punters to traders, there are a set number of legs allowed in Bet Builders. The precise number varies from one online bookmaker to the next, but as a general rule you can expect a minimum of five or six.

How Do Bet Builders Work?

Given that they involve multiple selections, you’d be right in thinking that the Bet Builder has a lot in common with football accumulators but with one key difference. Whereas an acca involves selections on different sporting events put together on the same slip, these customised bets take their picks from different markets on the same match or game.

The odds for each individual outcome are multiplied together, just like an accumulator, and you can see the total combined price of Bet Builders. There’s an ever expanding range of markets you can include with your custom bet with some of the leading bookies offering between 80 and 100 different options.

All legs of a Bet Builder must come off in order for the wager to pay out. Unlike an acca where a void leg just reduces the returns available, the entire wager will be void. A common scenario here is where you include a player to score a goal anytime and they don’t actually get on the pitch as they’re an unused substitute or sustain an injury in the warm-up.

How We Rank the Best Bet Builders Today

  1. Betting Odds

    Price dictates so much when gambling. Customised bets aren’t just a gimmick, but a genuine avenue to making large profits off small stakes if done correctly. The odds you can get through the best bookies for Bet Builders determine how much you stand to gain if all aspects of the wager happen as predicted. It follows that the more legs included in a custom bet, the greater the winnings.
  2. Markets Included

    What you can include in a Bet Builder is almost as important as the total combined odds. The more choice and markets available to you, the better. Our experts recommend the likes of William Hill for their wide range of options.
  3. Number of Legs Allowed

    While including more selections increases the margin for error on Bet Builders, it does increase the odds available. Five or six legs to a customised bet i the standard minimum, but bet365 go above and beyond that allowing you to have a maximum of 12, so they’re the bookies to go to for the most legs.
  4. Offers & Promotions

    Deals that include or target Bet Builders are still relatively rare today. That doesn’t mean they aren’t some out there, however. BetVictor, for example, have one for new customers where a £20 qualifying bet unlocks £40 in free bets to be used on customised wagers. For Champions League, NHL and NBA Bet Builder deals for existing customers, 888sport have promotions covering these major sports competitions.
  5. Range of Sports Available

    Although predominantly football in the UK, it’s good to know that Bet Builders can also be used on other sports particularly if you like wagering on something else. It’s bet365 who once again lead the way here with at least eight different sports they have this function for.

Comparing the Best Betting Sites for Bet Builders

It can be useful to see how the leading betting sites with Bet Builder functions compare visually. That’s what the table below is all about. We show you what each bookie has in terms of average number of football markets, the maximum selections you can include and the different sports that you can place custom bets on right here:

Sportsbook Max Bet Builder Selections Number of Football Markets Sports Covered
bet365 12 85+ Aussie Rules, Baseball, Basketball, Football, Ice Hockey, Rugby League, Rugby Union, Tennis
Spreadex 6 30+ Basketball, Football
BetUK 12 40 American Football, Basketball, Football, Ice Hockey
QuinnBet 8 20 Football
Betfred 5 35 Football
10bet 6 Varies Basketball, Football
William Hill 8 90 Football
Grosvenor 5 40 Football
BetVictor 10 40 Basketball, Football, Ice Hockey
888sport 8 30+ American Football, Baseball, Basketball, Football, Ice Hockey

Pros & Cons of the Bet Builder

No form of gambling or wager is all upside. Our experts believe in being up front and honest with you about that. Bet Builders are just like any other aspect of the industry; so, in the interests of balance, here are the positives and negatives of using them:


  • Puts you in control of what to bet on
  • Enables you to win big off small stakes
  • Better odds than backing individual bets
  • More convenient than trader requests
  • Some specific offers now exist


  • High margin for error means losing likely
  • Some Bet Builders remove previous picks
  • Wager may not stand if one leg gets voided
  • Cash out not always available as an option
  • Limited to football and leading US sports

Popular Bet Builders Offers

As noted above, it’s a rare enough thing still for promotions targeting customisable bets in the industry. That does not mean they are none, however, and some of our best betting sites with Bet Builder provide deals open to all customers. These are worth recapping and looking at in more detail:

Build #YourOdds Freedom at William Hill

William Hill logoWhen you use the Build #YourOdds function with William Hill, you have the option of either boosting the value of the bet or insuring it with money back as a free bet up to £20 if one leg lets you down. The Boost route has the same maximum stake with customised bets that contain three or more selections eligible.

To Insure a Build #YourOdds wager with William Hill, there needs to be at least five selections in the bet and total combined minimum odds of 3/1 (4.00). Although mirroring their Acca Freedom deal, this is dealt with by the gambling giants as a separate promotion. Build #YourOdds is available on football only, additional T&Cs apply.

Champions League, NBA & NHL Offers with 888sport

logo 888sport 1

Place a £10+ pre-match Bet Builder on any UEFA Champions League game at minimum combined odds of 2/1 (3.00) with 888sport and get a £5 free bet to use on football. The wager must be settled on the same day it is placed to qualify. Punters can get this offer once on every single matchday of the knockout phase. That’s not all either.

If you bet on NBA matches Monday to Friday, place £25 worth of Bet Builders with minimum cumulative odds of 3/1 (4.00) to receive £5 in free bets once per day that you can use on any basketball market. 888sport also run the exact same deal with NHL games available once each day throughout the season on ice hockey. Terms apply to all of their offers.

Create a Bet Special at QuinnBet

logo quinnbetUse the Create a Bet function with QuinnBet on selected football matches as advertised on their site or in emails and notifications, and you could grab yourself a free bet. Place a £20 custom bet pre-match with three or more selections and total combined odds of 6/4 (2.50) or greater. Whether the Create a Bet wager wins or loses, you get a £5 free bet credited to your account the next day. Further terms and conditions apply.

How to Do a Bet Builder

Just in case you’re completely unfamiliar with Bet Builders, our experts take your through the process of how they work step by step. We’re using BetUK as our example bookie, so you know what to do.

Step 1: Sign Up to a Bookmaker or Log in to Your Account

BetUK registration form

You need a betting account to place Bet Builders online, so log in if you already have one or join as a new customer if you don’t. Enter your personal details, then create a username and password and verify your identity.

Step 2: Fund Your Account

You need a positive account balance to place a bet, so visit the cashier and make a deposit if you need to. There are lots of payment methods available at the bookies with no restrictions in terms of options for funding your Bet Builders unless specified.

Step 3: Find the Sports Event You Want to Bet on

BetUK Man City v Liverpool betting

Now, it’s time to locate the match that you want to wager on. In our example, we’re going to bet on a big Premier League game between Manchester City and Liverpool. Top bookies will have a specific tab for Bet Builders detailing their available markets that can be included in your custom wagers.

Step 4: Add Selections

BetUK Man City v Liverpool bet

Click or tap on a selection from a market to add it to the betslip on the right-hand side. With Bet Builders, you can add multiple ones to create your customer wager.

Step 5: Enter Stake & Place Bet

BetUK Man City v Liverpool betslip

Once you’ve add all the legs you want, then just two things remain. Enter your desired stake and view the potential payout based on the total odds quoted at the bottom of the betslip. When you’re happy with the amount of money you want to gamble, confirm the wager by hitting Place Bet.

Sports You Can Place Bet Builders on

The different types of sport that the best bookies for Bet Builders include customised wagers for are expanding all the time. This is still a developing service in the gambling sector, after all. Now is a good time to look at the sports where this kind of wager is possible.


Where else can we start but with the football Bet Builder as it’s the most common. The beautiful game is the primary source of interest in customisable bets in the UK with British punters piling into them since they were first offered by the bookies. Bet Builders are by far at their most sophisticated for soccer with dozens of available markets now commonplace. There are even offers like the one Fitzares provides as a weekly 10% back as cash deal for their version of the Bet Builder, Create-a-Bet.

American Football

Across the Atlantic, it’s hard to ignore major US sports and they don’t come any bigger than American Football. As one of North America’s most famous league, it’s only natural that an NFL Bet Builder or two is available. Adapting the same game multis from US sportsbooks has proven popular during the American football season. BetUK has even extended its Bet Builders to cover the springtime gridiron alternative, the XFL.


It’s a similar story with MLB and the World Series. Same game multis so easily become Bet Builders when the biggest baseball league is on. Like all US sports, markets unique to this game are included among the options for when you want to crate a custom bet on pitchers and hitters.


Another sport popular in America that lends itself pretty naturally to Bet Builders is basketball. The NBA has a global profile and same game multis that contain props across the Atlantic are easily repackaged as creating your own bets in the British Isles. Next time you want bet on shooting some hoops, remember you can build your own wagers.

Ice Hockey

Last but by no means least among US sports where Bet Builders exist is the ice hockey rink. The NHL and Stanley Cup are one of major leagues in North America, so that too enjoys the same treatment. Ice hockey is a team sport with a scoring system and markets that are also a good fit for creating your own bet.

Aussie Rules

Australian Rules football is a big deal Down Under, demonstrating the influence of the Bet Builder has global reach. Much like the other sports listed here, it’s not a stretch to imagine Aussies engaging with a customised wager or two on one of their national games. Given their presence in Australia, bet365 extend their service to cover this.

Rugby League & Rugby Union

Whether it’s the 13 or 15 players a side code, rugby league and union are logical choices for Bet Builders with different ways to score points. From tries to drop goals and penalties to conversions, both major forms of this game enjoy popularity throughout much of the English-speaking world including Africa and the Asia-Pacific region as well as Europe.


There is but one exception to the rule with Bet Builders focusing on team sports, and that’s tennis. While not as elaborate as the above, you can still combine markets like correct first set score, Over / Under wagers and the match result together. Tennis rises to prominence around the four Grand Slams held annually in Australia, France, the UK and USA.

Markets to Avoid in Bet Builders

Throughout our discussion of Bet Builders, we have largely painted the great choice of markets available for you to bet on as a virtue. Just because something is there, however, doesn’t automatically mean that you should include in your next custom wager. Online bookmakers and sportsbooks always ensure they have what you might call some of the riskier markets to bet in too.

One notable example of this is the correct score betting. Even in football, this is a particularly open market as a gambling proposition and even more so since the introduction of VAR. Goals initially awarded can be reversed on review. While the prices on offer are attractive as a result and boost the odds of Bet Builders you place, the likelihood of that precise final scoreline has a much smaller implied probability than other markets.

If, for example, you fancy a team to win 2-1, there are other ways of betting on that without the risks of the correct score market. That side and both teams to score covers more permutations, albeit at shorter odds. It makes for a safer bet and, given the inherent degree of difficulty attached to Bet Builders, that is a good thing. Be discerning with the markets you include in your wagers.

Top Bet Builder App

Given their recent growth, Bet Builders now play a key role on sports betting apps that punters can download for their smartphones. Mobile technology is a wonderful thing and the convenience aspect of it dovetails nicely with the concept of customising your own bet. Our experts recommend BetUK as the number on app in the UK today partly because of the inclusion of this feature.

Best Bet Builder Tips Today

Punters of all abilities and backgrounds can benefit from some advice from our experts. Bet Builders are relatively new, so strategies for how to make them work for you are still being developed. We want to ensure that you make informed choices when placing bets and, while we cannot promise you’ll back a winner every time by following these helpful hints, they should at least support better decision making.

Be Realistic About Number of Selections

In much the same vein as the sound advice about accumulators, similar comments apply to Bet Builders really. A wager with lots of legs to it equals massive profit relative to a small stake, but the more selections included in these customisable bets, then more difficult it is to pull off.

It’s very easy to be seduced by the potential winnings, but getting your hands on them is another matter entirely. By being selective about what markets you include in Bet Builders, you may actually increase your chances of winning. They may be designed as a bit of fun, but it’s good to at least try and increase the possibility of success.

Look at Bet Builder Predictions

An offshoot of customisable bets is tipsters giving recommendations for what to include in such wagers. No expert is right all the time with their predictions of course but, so long as they’re correct more often than not, they are still worth following. Doing some background checks before deciding to follow a tipster comes recommended, so you can satisfy yourself that they know what they’re talking about.

Take Advantage of Promotions

If you can pick up a free bet or two from placing Bet Builders, then that acts as an extra incentive. Deals do exist, as we’ve highlighted on this page, that specifically feature customisable bets. They are either qualifying wagers or the bonus awarded. It makes sense to get involved with these, especially if you like the challenge of finding multiple markets on the same event.


We’re on the last leg of our look at customisable bets. These are a great way to enhance your viewing of football matches and other sports. Treat them as a bit of fun but gamble responsibly. The best betting site for Bet Builders today is bet365, as they not only provide loads of markets but allow up to 12 different selections per bet. You can even combine separate ones in an accumulator with many different sports available with this function.


What is the best Bet Builder to do?

Are Bet Builders available on all sports?

Can you cash out on Bet Builder?

Do I get a better return from Bet Builders?

Is a Bet Builder a single bet?

Are Bet Builders worth it?

Jamie Clark

Jamie Clark has been with bettingsites.co.uk from the very beginning and penned the very first pieces of content that appeared right here. Known for his horse racing expertise, his strong gambling knowledge comes from childhood where he was surrounded by both horses and betting. The godson of a former on-track bookmaker at Market Rasen Racecourse, Jamie ended up working in the same industry and became Sports Editor of heavyweight bookies Coral for three years before they merged with Ladbrokes. After a successful spell freelancing for other big names in the business, he helped us launch this site with his skills, experience and ability coming in useful. Read long form content across a range of betting subjects from Jamie right here.