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What Sport Are You Looking To Bet On?
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{"is_any_tile":false,"sources":[{"source":"bm_sport_type","table_games":false,"bonus_types":false,"game_providers":false,"slots":false,"live_games":false,"is_live_dealer":false,"payment_methods":false,"sport_types":[1355],"live_streaming":false,"cash_out":false}]}

Football

{"is_any_tile":false,"sources":[{"source":"bm_sport_type","table_games":false,"bonus_types":false,"game_providers":false,"slots":false,"live_games":false,"is_live_dealer":false,"payment_methods":false,"sport_types":[1357],"live_streaming":false,"cash_out":false}]}

Tennis

{"is_any_tile":false,"sources":[{"source":"bm_sport_type","table_games":false,"bonus_types":false,"game_providers":false,"slots":false,"live_games":false,"is_live_dealer":false,"payment_methods":false,"sport_types":[1363],"live_streaming":false,"cash_out":false}]}

Darts

{"is_any_tile":false,"sources":[{"source":"bm_sport_type","table_games":false,"bonus_types":false,"game_providers":false,"slots":false,"live_games":false,"is_live_dealer":false,"payment_methods":false,"sport_types":[1362],"live_streaming":false,"cash_out":false}]}

Cricket

{"is_any_tile":false,"sources":[{"source":"bm_sport_type","table_games":false,"bonus_types":false,"game_providers":false,"slots":false,"live_games":false,"is_live_dealer":false,"payment_methods":false,"sport_types":[1364],"live_streaming":false,"cash_out":false}]}

Golf

{"is_any_tile":false,"sources":[{"source":"bm_sport_type","table_games":false,"bonus_types":false,"game_providers":false,"slots":false,"live_games":false,"is_live_dealer":false,"payment_methods":false,"sport_types":[1356],"live_streaming":false,"cash_out":false}]}

Horse Racing

{"is_any_tile":false,"sources":[{"source":"bm_sport_type","table_games":false,"bonus_types":false,"game_providers":false,"slots":false,"live_games":false,"is_live_dealer":false,"payment_methods":false,"sport_types":[1478],"live_streaming":false,"cash_out":false}]}

F1

{"is_any_tile":false,"sources":[{"source":"bm_sport_type","table_games":false,"bonus_types":false,"game_providers":false,"slots":false,"live_games":false,"is_live_dealer":false,"payment_methods":false,"sport_types":[1361],"live_streaming":false,"cash_out":false}]}

Boxing

{"is_any_tile":false,"sources":[{"source":"bm_sport_type","table_games":false,"bonus_types":false,"game_providers":false,"slots":false,"live_games":false,"is_live_dealer":false,"payment_methods":false,"sport_types":[1379],"live_streaming":false,"cash_out":false}]}

MMA

{"is_any_tile":true}

Any

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Do You Want To Be Able To Watch The Event Live Online?
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{"is_any_tile":false,"sources":[{"source":"live_streaming","table_games":false,"bonus_types":false,"game_providers":false,"slots":false,"live_games":false,"is_live_dealer":false,"payment_methods":false,"sport_types":false,"live_streaming":true,"cash_out":false}]}

Yes

{"is_any_tile":true}

No

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Do You Want To Be Able To Cash Out Your Bet In-play?
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{"is_any_tile":false,"sources":[{"source":"cash_out","table_games":false,"bonus_types":false,"game_providers":false,"slots":false,"live_games":false,"is_live_dealer":false,"payment_methods":false,"sport_types":false,"live_streaming":false,"cash_out":true}]}

Cash Out

{"is_any_tile":true}

Not Needed

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What Banking Method Would You Like To Use To Make Your Deposit?
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{"is_any_tile":false,"sources":[{"source":"payment_method","table_games":false,"bonus_types":false,"game_providers":false,"slots":false,"live_games":false,"is_live_dealer":false,"payment_methods":false,"sport_types":false,"live_streaming":false,"cash_out":false},{"source":"payment_method","table_games":false,"bonus_types":false,"game_providers":false,"slots":false,"live_games":false,"is_live_dealer":false,"payment_methods":false,"sport_types":false,"live_streaming":false,"cash_out":false}]}

Debit card

{"is_any_tile":false,"sources":[{"source":"payment_method","table_games":false,"bonus_types":false,"game_providers":false,"slots":false,"live_games":false,"is_live_dealer":false,"payment_methods":21450,"sport_types":false,"live_streaming":false,"cash_out":false}]}

Paypal

{"is_any_tile":false,"sources":[{"source":"payment_method","table_games":false,"bonus_types":false,"game_providers":false,"slots":false,"live_games":false,"is_live_dealer":false,"payment_methods":21454,"sport_types":false,"live_streaming":false,"cash_out":false}]}

Neteller

{"is_any_tile":false,"sources":[{"source":"payment_method","table_games":false,"bonus_types":false,"game_providers":false,"slots":false,"live_games":false,"is_live_dealer":false,"payment_methods":21452,"sport_types":false,"live_streaming":false,"cash_out":false}]}

Skrill

{"is_any_tile":false,"sources":[{"source":"payment_method","table_games":false,"bonus_types":false,"game_providers":false,"slots":false,"live_games":false,"is_live_dealer":false,"payment_methods":false,"sport_types":false,"live_streaming":false,"cash_out":false}]}

Apple Pay

{"is_any_tile":false,"sources":[{"source":"payment_method","table_games":false,"bonus_types":false,"game_providers":false,"slots":false,"live_games":false,"is_live_dealer":false,"payment_methods":21456,"sport_types":false,"live_streaming":false,"cash_out":false}]}

PaysafeCard

{"is_any_tile":false,"sources":[{"source":"payment_method","table_games":false,"bonus_types":false,"game_providers":false,"slots":false,"live_games":false,"is_live_dealer":false,"payment_methods":33856,"sport_types":false,"live_streaming":false,"cash_out":false},{"source":"payment_method","table_games":false,"bonus_types":false,"game_providers":false,"slots":false,"live_games":false,"is_live_dealer":false,"payment_methods":false,"sport_types":false,"live_streaming":false,"cash_out":false}]}

Trustly

{"is_any_tile":false,"sources":[{"source":"payment_method","table_games":false,"bonus_types":false,"game_providers":false,"slots":false,"live_games":false,"is_live_dealer":false,"payment_methods":33867,"sport_types":false,"live_streaming":false,"cash_out":false}]}

MuchBetter

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What Is Your Ideal Welcome Bonus?
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{"is_any_tile":false,"sources":[{"source":"bmc_bonus_type","table_games":false,"bonus_types":[1354],"game_providers":false,"slots":false,"live_games":false,"is_live_dealer":false,"payment_methods":false,"sport_types":false,"live_streaming":false,"cash_out":false}]}

Deposit match

{"is_any_tile":false,"sources":[{"source":"bmc_bonus_type","table_games":false,"bonus_types":[1565],"game_providers":false,"slots":false,"live_games":false,"is_live_dealer":false,"payment_methods":false,"sport_types":false,"live_streaming":false,"cash_out":false}]}

Enhanced odds

{"is_any_tile":false,"sources":[{"source":"bmc_bonus_type","table_games":false,"bonus_types":[1385],"game_providers":false,"slots":false,"live_games":false,"is_live_dealer":false,"payment_methods":false,"sport_types":false,"live_streaming":false,"cash_out":false}]}

Free Bets

{"is_any_tile":true}

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Our Ranking Methodology
betting offers

We independently review betting sites. Sign-ups through our links may earn us a commission at no extra cost to you, this never influences our listings’ order.

Welcome to our guide to betting offers. We’re going to reveal everything that you need to know about sportsbook promotions and deals, including information on the different types available, terms and conditions to watch out for and where to find the best of them. Let’s start with some of the best online betting offers that are currently available.

9.8 5 Stars Review

Bet £10 And Get £40 In Free Bets

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New cust only. 7 days to opt i... New cust only. 7 days to opt in by placing a £10 qualifying...

New cust only. 7 days to opt in by placing a £10 qualifying bet at 1/1 (2.0) odds or greater to receive 4x Free Bets: 1 x £10 horse racing, 1 x £10 Bet Builder, 1 x £10 Acca and 1 x £10 football. 7 day expiry. Exclusions apply. Stake not returned. <a class="c-link" href="https://www.betmgm.co.uk/promotions/sports/welcome-offer" target="_blank" rel="noopener noreferrer" data-stringify-link="https://www.betmgm.co.uk/promotions/sports/welcome-offer" data-sk="tooltip_parent">T&Cs apply</a>. 18+ <a class="c-link" href="http://begambleaware.org/" target="_blank" rel="noopener noreferrer" data-stringify-link="http://BeGambleAware.org" data-sk="tooltip_parent">BeGambleAware.org</a>.

1
23/10/23 Date Posted
471 Codes claimed
9.7 5 Stars Review

Bet £10 Get £30 Free Bet

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BET30
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New players only. Minimum stak... New players only. Minimum stake £ 10, minimum odds 2, stake...

New players only. Minimum stake £ 10, minimum odds 2, stake not returned. 1X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 days from issue. Max conversion: £ 200. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses. Full Terms Apply

0
12/02/23 Date Posted

Bet £10, Get £30 in Free Bets

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T&Cs apply. New cust only... T&Cs apply. New cust only. Deposit & Place a Bet wit...

<a href="https://www.betuk.com/promotional-terms" target="_blank" rel="noopener">T&Cs apply</a>. New cust only. Deposit & Place a Bet within 7 days, and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to be credited with 3x £10 Free Bets: 1 x £10 Horse Racing, 1 x £10 Free Bet Builder and 1 x £10 Football. 7 day expiry. Stake not returned. 18+ <a href="http://begambleaware.org/" target="_blank" rel="noopener">begambleaware.org</a>

3
12/02/23 Date Posted
9.7 5 Stars Review

Regular price boosts on big events

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*New members. Offer not availa... *New members. Offer not available 15/04/23. £10 min deposit...

*New members. Offer not available 15/04/23. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from crediting (ex. E/Ws & Multiples), stakes not returned. Click here for Rules & Exclusions. Bet Responsibly. BeGambleAware.org. 18+

0
11/02/23 Date Posted
9.6 5 Stars Review

Bet £10 Get £20 In Free Bets

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*New UK customers (Excluding N... *New UK customers (Excluding NI) mobile only. £20 in FREE Be...

*New UK customers (Excluding NI) mobile only. £20 in FREE Bets (FB) as £10 in sports bets & a £10 casino bonus (CB). Min stake £10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7 day expiry. 1 FB offer per customer, household & IP address only. Payment restrictions. 14 days to accept £10 CB, then active for 3 days. CB 5x wagering & max redeemable £100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. 18+. T&Cs apply

0
11/02/23 Date Posted
9.6 5 Stars Review

Bet £5, Get £20 in Free Bets

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New customers online only. Pla... New customers online only. Place your first bet on racing po...

New customers online only. Place your first bet on racing pools for a minimum of £5 and win or lose you will receive £20 Tote Credit. £20 Tote Credit rewarded as £10 redeemable against racing bets only and £10 redeemable against UK and Irish placepot bets only. Tote Credit cannot be withdrawn, exchanged, or substituted and expires after 7 days. Qualifying bet is the first racing pool bet added to the bet-slip. Ten to Follow, virtual and football bets do not qualify. Totewin will be the qualifying bet when a Totewin and a Toteplace bet are struck at the same time. UK & ROI customers only. 18+.  Full T&Cs apply. BeGambleaware.orgFull T&Cs apply.

0
12/02/23 Date Posted
259 Codes claimed
9.7 5 Stars Review

50% Welcome Offer up to £50

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PLAY10
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New bettors; Code PLAY10; Wage... New bettors; Code PLAY10; Wager deposit & bonus 8x; Max...

New bettors; Code PLAY10; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply; T&C apply; 18+

1
12/02/23 Date Posted
9.5 5 Stars Review

Bet £10 Get £30 Surprise Bet

NO CODE REQUIRED
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New customers & 18+ only... New customers & 18+ only. Min. deposit of £10. Qualifyin...

New customers & 18+ only. Min. deposit of £10. Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer awarded immediately but could be issued the next working day in exceptional circumstances such as technical fault. Additional T&Cs apply. Please gamble responsibly

0
12/02/23 Date Posted
9.7 5 Stars Review

Bet £10 Get £20 in Free Bets

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*New members. Offer not availa... *New members. Offer not available 15/04/23 £10 min deposit &...

*New members. Offer not available 15/04/23 £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. E/Ws & Multiples), stakes not returned. Rules & Exclusions apply. Bet Responsibly. BeGambleAware.org. T&Cs apply, 18+

0
10/02/23 Date Posted
9.4 5 Stars Review

Bet £25 or More And Get A £5 Free Bet

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Customer must turn over at lea... Customer must turn over at least £25 on any sport with minim...

Customer must turn over at least £25 on any sport with minimum odds of 1/2 (1.5) per selection. Free bet will be awarded once £25 has been turned over and settled. Available once per week (Mon-Sun).

0
11/02/23 Date Posted
502 Codes claimed
9.7 5 Stars Review

Bet £10 Get £40 In Bonuses

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CHELT50
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New 18+ UK customers only. Reg... New 18+ UK customers only. Register using the promo code WEL...

New 18+ UK customers only. Register using the promo code WELCOME40, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £30 in Free Bets and £10 in Free Spins (50x20p) credited within 10 hours of bet settlement. Free Bet stakes are not included in any returns. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply.

0
11/02/23 Date Posted
9.7 5 Stars Review

£35 Free Bet + 10 Free Spins

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If your account has Sportsbook... If your account has Sportsbook losses at the end of your fir...

If your account has Sportsbook losses at the end of your first day's betting, QuinnBet will refund 50% of your losses as a Free Bet up to £35 (min 3 bets) Plus 10 Free online casino spins at QuinnCasino. Even if your account is up, you're guaranteed a £5 Free Bet Plus 10 Free Spins provided you place at least 1 bet of £10 or greater at the minimum odds. T&Cs apply | 18+ New UK Customers Only | BeGambleAware.org | Gamble Responsibly

0
11/02/23 Date Posted
9.5 5 Stars Review

Bet £15 Get £15 Free Bet

NO CODE REQUIRED
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18+, Welcome Bonus: New Player... 18+, Welcome Bonus: New Players only, 1st Deposit, Min Depos...

18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £15 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply

1
12/02/23 Date Posted
9.5 5 Stars Review

Bet£10 Get £20 in free bets

NO CODE REQUIRED
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New UK & Eire clients only... New UK & Eire clients only. Place a qualifying £10 fixed...

New UK & Eire clients only. Place a qualifying £10 fixed odds bet at odds of 1/2 or greater. Qualifying bet cannot be placed in-play or cashed out early. A first free £10 fixed odds bet will be credited upon settlement of the qualifying bet; the second free £10 fixed odds bets will be added to your account on the following day. Free bets must be claimed within 28 days of opening and is not included in any winnings. Ts & Cs Apply. 18+ begambleaware.org

0
11/02/23 Date Posted
9.5 5 Stars Review

£30 Matched Free Bet if your first Acca loses

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*New UK customers only. This o... *New UK customers only. This offer is valid for 7 days from...

*New UK customers only. This offer is valid for 7 days from your new account being registered. Min Deposit: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. Debit card deposits only (exclusions apply). Free Bet expires 7 days after credited. 18+. BeGambleAware.org. Bet The Responsible Way. Full terms apply.

0
12/02/23 Date Posted
889 Codes claimed
9.5 5 Stars Review

Bet £10, Get £30 Free Bet + £10 Casino Bonus

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GET40
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#ad • 18+ • New customer offer... #ad • 18+ • New customer offer • Min deposit £10 with promo...

#ad • 18+ • New customer offer • Min deposit £10 with promo code: GET40 • A qualifying bet is a ‘real money’ stake of at least £10 using Bet Builder • Min odds 2/1 (3.0) • Free Bets credited upon qualifying bet settlement, expire after 3 days and valid for football markets only • Free Bet stakes not included in returns • Withdrawal restrictions, payment methods, country & <a href="https://www.888sport.com/spt/betbuilder_cl.htm?utm_campaign=100136622_1867994_nodescription&utm_content=100136622&utm_medium=casap&utm_source=aff/#fullTerms" target="_blank" rel="noopener">full T&C’s apply</a>.• <a href="http://www.begambleaware.org/" target="_blank" rel="noopener">BeGambleAware</a>

0
11/02/23 Date Posted
9.8 5 Stars Review

50% of First Day Losses Back As a Free Bet Up To £25

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New customer offer only. Must... New customer offer only. Must have a minimum of 3 bets of £1...

New customer offer only. Must have a minimum of 3 bets of £10 at odds of evens (2.0) or bigger on first day. First day losses equals all settled stakes less all returns. Free bets must be used in their entirety and stakes are deducted from returns. If this promotion is withdrawn it will not impact any qualifying bet you have placed during promotional period

1
12/02/23 Date Posted
9.4 5 Stars Review

Bet £10, get £30 in free bets

NO CODE REQUIRED
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New UK, IE & Malta custome... New UK, IE & Malta customers only. Min £10/€10 first dep...

New UK, IE & Malta customers only. Min £10/€10 first deposit using Debit Card. Place a bet of £10 at min odds of 1.5 and get £10. Further £10 credited after 7 days and a further £10 credited after 14 days. Full T&Cs apply.18+. BeGambleAware.org.

0
12/02/23 Date Posted
9.7 5 Stars Review

Bet £10, Get £15 in Free Bets

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18+, Welcome Bonus: New Player... 18+, Welcome Bonus: New Players only, 1st Deposit, Min Depos...

18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 bonus, valid for 14 days, bets must be placed at a min. odds of 1/1 (2.00) or greater and be settled within 14 days of placement. System bets no eligible. Full T&C's apply.

0
12/02/23 Date Posted
9.4 5 Stars Review

Double The Odds On Your 1st Bet

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New customers. Max £10. 100% O... New customers. Max £10. 100% Odds Boost Token. Keep it fun -...

New customers. Max £10. 100% Odds Boost Token. Keep it fun - set your deposit limit.T&Cs apply. BeGambleAware.org. 18+

0
11/02/23 Date Posted
9.4 5 Stars Review

100% Profit Boost of Up To £100 of Winnings on 1st Bet - Mobile Only

NO CODE REQUIRED
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18+ begambleaware.org. New reg... 18+ begambleaware.org. New reg only. Claim by placing a min...

18+ <a href="http://begambleaware.org/" target="_blank" rel="noopener">begambleaware.org</a>. New reg only. Claim by placing a min deposit £10 via "My Offers" page within 30 days. Skrill/Neteller deposits excl. 7 days to stake max £10 in-play. Max. extra winnings £100. Full <a href="https://www.leovegas.com/en-gb/promotions/terms" target="_blank" rel="noopener">T&C’s</a> apply.

0
11/02/23 Date Posted
9.4 5 Stars Review

Bet £10 Get £30 in Free Bets + 100 Free Spins

NO CODE REQUIRED
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18+ New customers only. Opt in... 18+ New customers only. Opt in, bet £10 at odds 2.00+ within...

18+ New customers only. Opt in, bet £10 at odds 2.00+ within 7 days, no cashout. Get 3x £10 Free Bets, set events at odds 2.00+. Plus 100 Free Spins on Fishin’ Frenzy, no wagering. Free Bets and Spins expire in 7 days. Card payments only. T&Cs apply. Please gamble responsibly.

0
11/02/23 Date Posted
9.1 5 Stars Review

Deposit & Stake £10, Get £20 In Free Bets

NO CODE REQUIRED
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18+, UK only. Deposit and plac... 18+, UK only. Deposit and place a minimum £10 cash bet at si...

18+, UK only. Deposit and place a minimum £10 cash bet at single or accumulated odds of 1/1 or greater and we will give you 2 x £5 in free bets plus an extra 2 x £5 Free Bets and a £10 Casino Bonus with no wagering requirements the following day. Applies to first cash bet only. Free bets credited as 4 x £5 bets to use on 3x Any sport & 1x Virtuals. £10 Casino Bonus eligible to play on any Casino games. Cashed Out, Void or Draw No Bet wagers do not qualify for this promotion. 2 x £5 Free Bets are credited upon qualifying first bet settlement, other free bets and Casino Bonus credited by midday the day after your first bet settles. 7-day free bet and Casino Bonus expiry. Available once per customer. This offer cannot be combined with any other promotion. Full T&C's apply.

0
11/02/23 Date Posted
751 Codes claimed
9.4 5 Stars Review

Bet £10 Get £30 In Free Bets

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R30
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#ad. 18+. Play Safe. 3x £10 fr... #ad. 18+. Play Safe. 3x £10 free bets. Free bets expire afte...

#ad. 18+. Play Safe. 3x £10 free bets. Free bets expire after 30 days. New customers signing up through mobile or tablet device only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). <a href="https://promotion.williamhill.com/uk/sports/multisports/aff/r30?btag=a_192749b_793c_&utm_source=incomeaccess&utm_medium=affiliates&utm_campaign=793&utm_term=192749&utm_content=1740158&siteid=192749&WilliamHill=WilliamHillSBSUK&tgclid=0c01003d-6a58-4db5-a700-06a465b9073f#TermsAndConditions" target="_blank" rel="noopener">Further terms apply</a>. <a href="https://www.begambleaware.org/" target="_blank" rel="noopener">begambleaware.org</a>

0
11/02/23 Date Posted
9.3 5 Stars Review

Bet £10 And Get £15 Free Bet

NO CODE REQUIRED
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NEW CUSTOMERS ONLY. MAX ONE £2... NEW CUSTOMERS ONLY. MAX ONE £20 FREE BET. QUALIFYING BETS MU...

NEW CUSTOMERS ONLY. MAX ONE £20 FREE BET. QUALIFYING BETS MUST BE PLACED AT ODDS OF 1/1 (2.00) OR GREATER. PAID AS BONUS TOKEN WITH MIN 4/5 (1.80) ODDS REQ. SKRILL, NETELLER & PAYPAL NOT ELIGIBLE. T&CS APPLY. 18+

0
12/02/23 Date Posted

What are Betting Offers?

Sportsbooks have two objectives when it comes to their customers. First, they want to attract new ones and secondly, they want to keep them happy. One of the methods they use to achieve this aim is to give attractive betting offers to new and existing users alike.

Typically, new customers involve you signing up, making a deposit and placing a first bet. If all the criteria of the offer is met, then the bookmaker gives out some sort of bonus payment in return, which can often take the form of a free bet. The new customer gets some tokens to bet with rather than using their cash balance, which can be very useful when you have a fresh betting account and want to test it out.

Existing users are also treated to a number of regular betting promotions. These can take the form of free bets, cashback offers, different types of insurance and deposit bonuses, amongst many others. Bookmakers are very creative when it comes to their offers and are constantly trying to come up with fresh schemes that can attract users from their rivals.

The sports betting industry is very competitive, which is good news for you, the customer. One of the simplest ways that sports betting sites can get your attention is with betting bonuses, which put simply, give you some form of extra advantage.

How we Rank the Best Betting Offers UK Punters Can Get

You may be wondering how we go about assessing and ranking betting site offers. Here are some of the criteria that we consider.

  1. Ease of Use

    For any promotion to be worthwhile, it has to be relatively easy to fulfil the various requirements. If there’s too many hoops to jump through, then it’s likely that users will get frustrated and potentially even walk away from the deal, without completing it. One of the big factors that can make a promo easy is the clarity of the explanation. Sometimes the descriptions of the offers can be so poorly written, that it actually makes a fairly simple offer seem much more complicated than it really is.
  2. Existing User Offers

    The first thing you’ll tend to see when you visit any sportsbook is a shiny welcome offer. Yet, if there’s not also an array of offers for existing users at the bookie, then it could be a short-lived relationship with the customer. Sign up offers can be enjoyed only once at any bookmaker. Deals for existing users can often be used over and over again, on a weekly or even daily basis. Though they don’t tend to be so big as those for new customers, offers for existing users can therefore be more valuable.
  3. Terms and Conditions

    All betting offers come with terms and conditions attached, that must be fulfilled. This applies to any qualifying bet and the bonus part of the deal. If the terms and conditions are too strict, then it can make it difficult to qualify for the bonus in the first place, or make it virtually impossible to stand a fair chance of winning any money. We particularly pay attention to minimum odds, which can make life tough if set too high and wagering requirements, which expect you to bet any bonus and/or winnings, several times before withdrawing.
  4. Status of Sportsbook

    A great welcome bonus is always a good thing, but if the sportsbook offering it doesn’t have a product to match, then you’ll soon find yourself looking for another bookie. This can be an issue with new online bookmakers, because a relatively simple way for them to attract users is to give out a generous welcome offer, rather than investing time and money into their actual product. With new bookmakers especially, we make sure than they have a product that lives up to the hype of their welcome offer. Being able to combine a top welcome deal with a brilliant product, provides a winning combination for customers.
  5. Value

    When it comes to any betting offers, the fundamental question that must be asked by us when reviewing them and the user when choosing them, is how much value they provide. This is not a simple equation. Often a bookie can catch the attention with what seems like a generous offer, but when you scratch the surface, it doesn’t give value. As we’ve already mentioned, the size of a bonus payment could be rendered worthless, if the rules attached to its use, are too strict. It’s also worth remembering the old adage that time is money. If there are too many steps, it many not be worth the reward. We have to assess the right combination of size of bonus, what’s required to get it and how easy the process is.

How Betting Sign Up Offers Work

When it comes to betting sign up offers there are two stages. First you have to qualify and then you are given and have to use, a betting bonus. There are various rules, which are typically known as terms and conditions, for both of these stages.

The first qualifying stage generally requests you to deposit and spend some money. After registering, you have to deposit a certain amount of money. You may then have to make a bet worth a certain amount, with rules regarding the minimum odds of the best, the type of bet and what you bet on, all possibly in place. Make sure you thoroughly read through any terms and conditions thoroughly, to ensure that you comply with all the rules.

If you fulfil the terms and conditions of the qualifying segment, you will get the bonus. There are sometimes offers which give you a no deposit bonus, where all you have to do is to register, in order to get some kind of reward. They are however, very rare.

Once you receive the bonus, you can go about using it. Sometimes you will be given actual cash to bet with, but far more common are some kind of free bet token. These too will have terms and conditions that must be complied with when you use them. This can include minimum odds, rules on the types of bets and events you can use the token on and wagering requirements, amongst others. Again, read the terms and conditions thoroughly.

Sign up betting offers are a great way to get your new account off to a flying start. It makes sense to test out a few different online bookies, take advantage of their welcome deals and see which one you like best.

Different Types of New Betting Offers UK Customers Receive

There are several different types of sign up betting offers available. In this section, we’re going to describe some of the various betting offers for new users that you can expect to see.

Bet & Get

betting offers from bet365 include this new customer deal

This is the most common of the various welcome offers. The bookmaker will request that you bet X amount in order to receive Y amount, which is often given as a free bet. An example would be the bet365 offer for new customers. Open a new account and bet £10 with them and they will give you £50 in free bets.

Cashback on Losses

Another type of new customer betting offers that you might see are cashback on losses. Typically the sportsbook will give you back a certain percentage of any losses sustained over a stated period. Sometimes it will be refunded as cash, while other bookies give out a free bet. BetGoodwin currently give you 50% back on any first day losses, as a free bet up to £25.

Enhanced Odds

Some sign up betting offers will give you enhanced odds as an enticement. This is common around the time of a big sporting event such as betting on a World Cup tournament finals. You might open an account and then have a new customer offer of being able to back England in a tournament game with significantly boosted odds. One sportsbook that have a more permanent deal are Kwiff, who will give you a £20 surprise bet when you open a new account and bet £10. Kwiff are famous for their supercharged odds and any winnings from the surprise bet will be paid in cash.

First Deposit Bonus

Many sportsbooks will give you a percentage bonus that is based on your first deposit. Most often it’s 100%, but there’s also instances where it’s a smaller percentage, or greater. With these type of welcome offers, there’s an element of choice as to how much the new user deposits. There is normally a minimum amount that can be deposited to receive a bonus and a maximum amount that you can receive. 10Bet will give you a 50% bonus based on your first deposit, up to a maximum of £50.

Risk-Free Bet

With a risk-free bet, you tend to get your stake refunded in some way, if your opening bet loses. It may be repaid in cash, or as a free bet. With this type of offer, it gives you the freedom to take a chance on what you might bet on with your opening wager and go for a pick at large odds. If you open an account at betway and place an acca bet and it loses, they will give you a free bet of £30.

Existing Customer Betting Offers

Welcome offers tend to catch the eye, but just as important are betting promotions for existing users. Here are some of the most popular ones that you can expect to see on a regular basis.

Acca Bonuses

Of today’s betting offers, one of the most common types are acca bonuses. The more selections you put in your acca, the bigger percentage bonus will be added to your winnings. One of the best bookies for acca bonuses are BoyleSports. Not only do they boost your acca winnings by up to 100%, but they also have an Acca Loyalty Club, where you receive a £5 free acca for every five accumulators placed.

Acca Insurance

Another type of bonus based around multiple bets is Acca Insurance. It’s very frustrating when you put on an accumulator and only one of your selections lets you down. With Acca Insurance, if all but one of your selections are winners, you will receive your stake back, normally in the form of a free bet. 888Sport will refund your stake with a free bet up to the value of £25, if only one of your selections are a loser, on any acca with at least five picks.

Best Odds Guaranteed

Best Odds Guaranteed (BOG) is a type of bonus that is typically available for horse racing and greyhound betting. If you place a bet on a horse or greyhound and the starting price ends up being bigger than the odds that you originally took, then the bookmaker will pay out at the larger price. QuinnBet are one of the best sportsbooks for this offer. You can bet up to £250 on any UK or Irish horse racing meeting from 9am on the day, safe in the knowledge you’ll get SP if it’s bigger.

Extra Places

With this type of betting bonus extra places are added to the place terms on your each way bets. It’s very common with horse racing, so instead of paying out for a finish in the top three in the race, the extra place could make a top four finish a winner. You’ll also see this offer applied to some other sports, with golf leaderboards being a good example. BoyleSports have extra place races every day. There are four places available at 1/5 of the odds for races with 12 runners or more, with five places available for 16+ runners, six places for 20+ runners and seven places for 22+ runners.

Free Bet Clubs

This type of bonus regularly rewards your loyalty with free bets. You have to fulfil certain criteria, such as betting a certain amount of money over the space of a period of time, such as a week. Should you do so, you’ll be given the reward of a free bet. The Betway Free Bet Club will give you two £5 free bets, when you spend £25 on any treble. This offer is available every week.

Price Boosts

A high percentage of online bookmakers offer enhanced odds as a regular bonus for their users. Also known as price boosts, this is one of the most common types of betting offers available today. Quite simply, odds on selected events, are boosted beyond their normal level, giving extra value to users. Virgin Bet run a promotion known as ‘Price Boosts For Days’ in which a number of enhanced odds offers available, every day.

Football Betting Offers

Football is the most popular spectator sport in the world and unsurprisingly, is also the biggest of betting sports and global gambling pastime. Consequently, a lot of betting bonuses are centred around the beautiful game.

Many bookies including Fitzdares will give you your money back if certain criteria are met in a game, such as it being a ‘Bore Draw’ that ends 0-0. Such deals are highly sought after by punters.

Then there are football betting sites which will give you an early pay out, if you back a team to win and they go 2-0 up in the match. In particular, there are a lot of Premier League betting offers, focused on the biggest matches each week in the English top flight.

When it comes to betting offers football fans are spoilt for choice, with all sorts of creative promotions available on a regular basis. You’ll find something available more or less every day of the season. This is because the bookies know the important of free football bets to both new and existing customers.

Horse Racing Betting Offers

Alongside football, the other most popular sport to bet on is horse racing. With there being many meetings taking place around the world every day, there’s ample scope for bookmakers to present specialist offers to their users, such as the aforementioned Best Odds Guaranteed or Extra Place Races. These should come as standard on horse racing betting sites in the UK.

Other regular offers include First Past the Post and Double Result, which is when bookmakers pay out on both the initial finishing order ad any amendments made to it following a stewards’ enquiry. Then there’s Non-Runner No Bet, which sees your stake returned if you back a horse that is declared to race but gets withdrawn.

As well as the normal daily meetings, there are huge events in horse racing, where there are all sorts of generous promotions available. Watch out for Cheltenham Festival betting offers and Grand National betting offers when those events come up, as there will be lots of deals around.

Bookmaker Offers on Mobile Apps

These days, online bettors are just as likely to be placing their wagers from a mobile device than their home computer. While every bookmaker has a website their can be easily used through a mobile browser, there’s also a growing majority that provide specialist betting apps for their users.

The advantages of using a dedicated app over a mobile browser, are numerous. They tend to be quicker, more secure and are designed specifically for the smaller screen. In addition, there are many sportsbooks that have dedicated offers and promotions for users that sign up through apps.

This is a good way for bookmakers to persuade people to download their apps and use them. One that we’d certainly recommend is the SBK app. They are a mobile only bookmaker, so you know that they will have put all of their efforts into making their application as good as it can be. When you open an account through their app and bet £10, you can get £30 in free bets.

Betting Site Offers Key Terms & Conditions

We’ve spoken about the terms and conditions that have to be met with sport betting offers. Here are some of the key rules that you are likely to see with promotions.

  • Eligible Markets – When making a qualifying bet, there are often certain markets or types of bet which are not eligible and cannot be used. Sometimes the offer may be specific about a certain type of market or bet that you have to use.
  • Eligible Payment Methods – With your first deposit, it is common that the terms and conditions will state that some payment methods are not eligible with the deal. These often include eWallets such as Neteller or Skrill.
  • Expiry Period – If you receive a bonus payment, there will generally be an expiry period in which you have to use it, before the offer is revoked.
  • Minimum Odds – When placing free bets, or making a qualifying bet, there will normally be minimum odds set. So if the minimum odds are 1.8 (4/5), that means your bet has to be at least those odds or greater.
  • Minimum Stake – There can be minimum staking requirements when making qualifying bets. So if the bookie will 100% match your first bet up to a limit of £30, the minimum stake that you can be place which will be matched, might be £10.
  • Wagering Requirements – With many welcome offers there are wagering requirements to consider. You are expected to bet any bonus amount and/or the winnings, a number of times, before you are allowed to withdraw any money. So if the wagering requirements are x15, you have to bet the bonus/winnings 30 times before you can make a withdrawal.

Who Can Claim Bonus Offers in the UK

There are generally rules relating to who is eligible to enjoy offers and promotions from sportsbooks. An obvious one is the fact that you have to be 18 to bet in the UK. If you were accessing a deal on tennis betting sites from another part of the world, for example, you would have to comply with their minimum age requirements.

Bookmakers will ask you to prove your age when you first sign up with them, by sending in documentation that shows how old you are, such as a passport or driving license. This also confirms your identity, preventing people from using false names and your address.

Normally, betting promotions will state that the deal or bonus can only be used by one person per household. This prevents for example, someone signing up for a welcome deal and then trying to use their partner or family member’s details, to set up another account and claim the bonus again. Similar rules can exist around email addresses and phone numbers.

With these type of rules, sportsbooks are protecting themselves. Firstly, they have to ensure that anyone betting with them is old enough to do so and don’t have any gambling problems, which they have previously highlighted, by self-excluding for example. Secondly, they look to make sure that an individual can only use a bonus just once and isn’t trying to take advantage, by using false details to claim the promotion again.

If you’re not looking to break any rules, you’ll find that you will have absolutely no trouble claiming these sort of offers. It doesn’t matter if you’re using cricket betting sites or wagering on eSports, keep within rules and T&Cs and you’ll be just fine.

Conclusion

We hope you enjoyed our guide to online betting offers. As you’ll have learned, there are a wide variety of sportsbook promotions available, with fresh new betting offers being introduced all the time. The competition that exists between bookmakers is good news for punters, as they use offers to fight for custom and retain it. We look out for the best deals, so keep coming back to the site to find new opportunities.

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Dan Fitch
Dan Fitch
Dan Fitch

A writer and editor for some of the top names in the gambling industry for nearly 20 years, Dan also works as a freelance sports journalist for publications and websites such as ESPN, FourFourTwo and LiveScore.

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