Best Live Betting Sites in the UK 2024

Dan Fitch

Dan Fitch

Pro punter

A writer and editor for some of the top names in the gambling industry for nearly 20 years, Dan also works as a freelance sports journalist for publications and websites such as ESPN, FourFourTwo and LiveScore.

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We independently review betting sites. Sign-ups through our links may earn us a commission at no extra cost to you, this never influences our listings’ order.

Welcome to our expert guide to live betting sites. This article contains everything that you need to know about betting on live events, as they happen. We have website reviews, information on different sports, betting tips and much more. Let’s start things off with a list of the best in play betting sites.

Our top live betting bookmakers in the UK

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BetStorm UK

Bet £10 Get £30 Free Bet

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BET30

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BET30

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9.7/10

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Regulator

UKGC

License No.

39335

What we like

• Newly launched UK bookie
• Wide range of payment methods
• 15% cashback up to £500 on your losses

• Casino
• Cashout
• Cashback
• Loyaly Club

Deposit Methods [ View Fees ] [ Close Fees ]

Debit cards

Paypal

MuchBetter

ecoPayz

PaysafeCard

Neteller

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+4 more

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Fees

Debit cards

£10

Free

Paypal

£10

Free

MuchBetter

£10

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ecoPayz

£10

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£10

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£10

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£10

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New players only. Minimum stake £ 10, minimum odds 2, stake not returned. 1X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 days from issue. Max conversion: £ 200. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses. Full Terms Apply

Betfred Uk

Bet £10 Get £40 In Bonuses

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CHELT50

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9.7/10

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Regulator

UKGC

License No.

39544

What we like

• One of the biggest names in the UK betting industry
• Fantastic for live betting and streaming
• More Extra Place Races for horse racing

• Casino
• Live Stream
• Cashout
• Bet Builder
• Betting App
• BOG
• Loyalty Club
• ACCA Insurance
• Cash Out
• Extra Places
• 2nd to Favourite
• Odds Boosts

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+3 more

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Neteller

£5

Free

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£5

Free

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£5

Free

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£5

Free

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£5

Free

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£85

Free

New 18+ UK customers only. Register using the promo code WELCOME40, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £30 in Free Bets and £10 in Free Spins (50x20p) credited within 10 hours of bet settlement. Free Bet stakes are not included in any returns. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply.

BetUK UK

Bet £10, Get £30 in Free Bets

9.8/10

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UKGC

License No.

39198

What we like

• Regular price boosts
• Good number of additional specials
• Efficient mobile app available

• Casino
• Cashout
• Bet Builder
• Betting App
• Odds Boosts
• BOG
• Extra Places

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+1 more

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Fees

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£10

Free

Paypal

£10

Free

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£10

Free

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£10

Free

T&Cs apply. New cust only. Deposit & Place a Bet within 7 days, and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to be credited with 3x £10 Free Bets: 1 x £10 Horse Racing, 1 x £10 Free Bet Builder and 1 x £10 Football. 7 day expiry. Stake not returned. 18+ begambleaware.org

888sport UK

Bet £10, Get £30 Free Bet + £10 Casino Bonus

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GET40

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GET40

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9.5/10

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Regulator

UKGC

License No.

39028

What we like

• Bet Builder, BetFeed & BetFinder tools
• Large number of in-play football markets
• Live football streaming available

• Casino
• Cashout
• Bet Builder
• Betting App
• BOG
• Loyalty Club
• Extra Places

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Debit cards

Paypal

Skrill

Neteller

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+4 more

Min. Deposit

Fees

Debit cards

£5

Free

Paypal

£5

Free

Skrill

£10

Free

Neteller

£10

Free

PaysafeCard

£10

Free

Apple Pay

£10

Free

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£10

Free

#ad • 18+ • New customer offer • Min deposit £10 with promo code: GET40 • A qualifying bet is a ‘real money’ stake of at least £10 using Bet Builder • Min odds 2/1 (3.0) • Free Bets credited upon qualifying bet settlement, expire after 3 days and valid for football markets only • Free Bet stakes not included in returns • Withdrawal restrictions, payment methods, country & full T&C’s apply.• BeGambleAware

Rhino Bet UK

Bet £20 Get £20 Free Bet

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get20bet20

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9.6/10

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Regulator

UKGC

License No.

50122

What we like

• BOG on all Irish & UK Horse Racing
• Extensive coverage of football markets
• Daily price boosts on offer

• Casino
• Cashout
• Betting App

Deposit Methods [ View Fees ] [ Close Fees ]

Debit cards

Min. Deposit

Fees

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£10

Free

UK only. 18+. T&C's apply. The promotional period is 00:00 31/08/22 and is an ongoing promotion. Qualifying Bets must be placed in the promotional period. Cashed out or void Bets do not qualify. Reward is available once. If your first Bet fails to reach the criteria, then you will not receive the Reward.

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List of the Best In Play Betting Sites

Here is a little more information about our favourite sites for sports live betting.

1. Betstorm – Our top pick for in play betting
2. Betfred – Bonus King has in play football offer
3. BetUK – Our favourite app for betting live
4. 888sport – One of the best options for live streaming
5. Rhino – Gorgeous graphical updates
6. LiveScore Bet – Live score experts will keep you updated while you bet
7. William Hill – Betting Grandaddy still treating live punters
8. Tebwin – Lots of useful in play statistics
9. QuinnBet – Get free bets when you bet live
10. 10bet – Superb live Pulse Bet feature

Reviews of the Best Live Betting Sites

We’re now going to take an in-depth look at our recommended sites for live in play betting with some expert reviews.

1. Betstorm Live Betting – Bet £10 And Get A £30 Free Bet

Launched recently in 2021, Betstorm has already made a big impression for those that enjoy gambling on live events. Their live section is a pleasure to use and is packed with sub-sections that make betting easy and informative. Go into a football match and you’ll clearly see the latest score listed, a timeline of events, head-to-head chart and updated stats. There’s even a graphic showing where the ball is on the pitch.

To find a full programme of live events, click on the dashboard or live overview sections, with a calendar of upcoming events also available. Another handy feature is being able to select live events that you’re betting on and placing them in the live multiview section, for easy access. With a generous welcome bonus, free bets on every Monday and a host of betting contests, Betstorm is a great choice for in play gambling.

2. Betfred In Play Betting – Bet £10 Get £40 In Bonuses

Betfred are one of the most well-known betting brands around and their financial clout means that they have live streaming available for a high percentage of their in play events. When streaming is not available, then live graphical updates will keep you informed of what’s going on. There’s a handy section of upcoming live events and also one listing all the events with live streaming. Select the ones that you plan to bet on and add them to the favourites section.

Known at the ‘Bonus King’, this brand are renowned for their offers. They have one of the biggest welcome bonuses around and amongst their range of promos for regular customers is In Play Double Delight and Hat-Trick Heaven. Back a player to score the next goal and if they score twice you’ll get paid at double odds, while a hat-trick will see you paid at triple the odds.

3. BetUK Live Betting – Bet £10, Get £30 In Free Bets

As the name suggests, BetUK are focused on British betting fans. This is reflected in their live section, which features all of the favourite sports of UK bettors. Go into any in play event and you will find graphical updates and a range of nicely laid out stats, which can be easily accessed.

Site design is one of the strengths of BetUK and the ease of use is important when trying to quickly place live bets. Fans of live eSports betting will enjoy the live streaming available, but otherwise this feature is only available for greyhounds and horse racing, sports in which you can’t bet live. BetUK users can benefit from a host of offers, with your initial bet trebled and regular promos such as an acca club, weekly free bet deals and a 10% profit boost on every Manchester City game.

4. 888sport  In Play Betting – Bet £10 And Get £30 In Free Bets + £10 Casino Bonus

Another of the major players in the UK betting market are 888sport. Launched back in 2008, they’ve had plenty of time to finesse their product, making it a must for live bettors. We found that the events in the live section had a really deep range of markets, along with graphical updates, live streaming, stats and scores.

There’s useful Bet Builder and Cash Out functions too. New users get their first deposit quadrupled, while existing customers can take advantage of a number of free bet deals. This includes a £5 free bet, any time you bet on a winner at odds of 4/1 or higher.

5. Rhino Live Betting – Bet £20 Get £20 Free Bet

Launched in 2021, Rhino’s philosophy is to offer a stripped-back betting experience, which very much concentrates on the core product. There’s lots of live markets and strong odds, while the graphical updates are amongst the biggest and clearest that we came across, making it very easy to follow sporting events.

There’s dedicated apps for both Apple and Android devices, which allow you to place live bets, wherever you are. The welcome offer is decent and there are some attractive daily price boosts available. However, Rhino is currently lacking any regular promotions for existing users, which is an obvious area in which they can improve.

6. LiveScore Bet In Play Betting – Bet £10, Get £20 In Free Bets

LiveScore Bet is an offshoot of the LiveScore brand which has long been a specialist in keeping sports fans updated with the latest scores and results. It’s no surprise then, that this aspect is something that the betting operation excels in, with live scores clearly displayed and instantly updated, alongside graphical displays to keep you informed and live streaming on selected events.

New users will get their first bet doubled. Existing customers can get a £5 free bet when they place a Bet Builder wager and a £10 free acca bet each week, for every two £10 acca bets they place. Squads is an excellent free fantasy style game, that will see you earn money when selected players score.

7. William Hill Live Betting – Bet £10 Get £30 In Free Bets

Betting brands in the UK do not get any more well known than William Hill, whose first betting shop appeared in 1934 and launched their online sportsbook in 1998. This pioneering company have moved with the time, which extends to their live section. There’s live streaming, graphical updates and all manner of statistics. The odds are amongst the best around and market coverage runs deep.

A company of this size has all the features that you could want, such as Bet Builder, Cash Out and betting tips. Pre-event bettors can get a number of enhanced odds deals every day and there’s chances to win prizes for free, with offers such as Scratch of the Day and a free football prediction game.

8. Tebwin In Play Betting – Bet £10 Get £30 Free Bet

A relative newcomer to the in play betting scene is Tebwin, which launched in 2021. Their menu system takes a little while to get used to, but once you do you’ll find it works pretty well. Though there’s no live streaming, the graphical updates work well in keeping you abreast of what’s going on, plus there’s plenty of statistics available. It’s also easy to look for live events that are taking place right now, or in the future.

New users will get their first bet stake trebled. For existing customers there’s weekly free bets, a number of cashback deals, betting contests and a loyalty programme. This is certainly a betting brand to watch as it grows and adds more features.

9. QuinnBet Live Betting – Get 50% Back As A Free Bet Up To £35 Offer + 10 Free Spins

From Ireland comes QuinnBet, founded in 2016. It has a very clear and crisp site design, with the in play section highlighted right at the top of the menu bar. Go into that live section and you see every sport with events taking place. Click on an event and you’re treated to one of the best graphical displays we came across, with all sorts of options for drilling into the stats.

At present, live streaming is only available on horse and dog racing, which isn’t much use for live bettors. What is of use, is the array of offers for existing users, which is arguably the best around. Amongst the many promotions are various in play bonus offers, where you can get a free bet every day, based on 5% of your total live bet spend.

10. 10bet In Play Betting – 100% up to £50 Welcome Bonus

Another betting brand with a very attractive site design is 10bet. It’s extremely easy to look through the various sports in the in play section and find your event of choice. Click on an event that you want to bet on and you’ll find plenty of markets, competitive odds, along with graphical updates and all manner of statistics.

There’s a big upper limit on the welcome offer, in which your first deposit will be 100% matched. 10bet have a number of unique football promotions for existing users, where you can earn cash bonuses and free bets, if certain criteria occurs during a match. This site is packed with features. That includes the regular Bet Builder and Cash Out, but also Pulse Bet, which allows you to place live bets on the next goal during football matches.

What is Live Betting?

There was once a time that when you placed a bet, it had to be on before the event started. Then there was nothing much you could do, except keep your fingers crossed that it would be successful.

The advent of in play gambling changed that situation, giving punters far more control of their betting destiny. Now if you have a pre-event bet, you can manage your position after the action starts. Place additional wagers, or use Cash Out to guarantee an early profit.

Yet many punters simply prefer to purely bet live. It’s an exciting experience, with prices changing quickly, dictated by swings in the play. You also have the advantage of being able to watch the event and react to the action. With live gambling where you are able to watch, you’ll find yourself having opinions on events where no obvious bet came to mind, before it started. Many bookmakers offer live streaming of sporting events, allowing you to watch and bet from the same website.

The growth of in play betting has seen it become the main focus at many online sportsbooks. Visit a bookmaker’s website and generally the live section is placed front and centre in the middle of the home page, which tells its own story.

How Live Betting Odds Work

As we mentioned in the previous section, the odds can change extremely quickly with in play betting. Imagine that you’re live betting football. The game is 0-0, when the underdogs score the opening goal within ten minutes of the game. It would result in a big swing in the prices, with the outsiders potentially becoming the new favourites.

The changes in prices are made by automated software, with human oddsmakers also monitoring things, to make any adjustments that might be needed. While the software might be able to price up the market accurately on factors such as the amount of money being bet, or events in a game such as a goal or sending off, the human touch is often required, such as when a team is simply putting heavy pressure on the opposing goal.

With so many live markets available each day, there are many which are just run through automation. This can create betting opportunities, ready for you to take advantage of, as long as you’re watching the action and can spot a set of odds which present some value.

Comparing Live Betting Sites

Here is a visual guide to our favourite sites for in play betting, showing exactly what features are available at each bookmaker.

Bookmaker	Bet Buider	Cash Out	Live Statistics	Live Streaming	Mobile App
Betstorm
Betfred
BetUK
888sport
Rhino
LiveScore Bet
William Hill
Tebwin
QuinnBet
10bet

Most Popular Live Betting Sports

There are a variety of different sports available in the live sections of bookmaker websites. We’re going to take a look at some of the most popular sports with punters.

eSports Live Betting

One of the fastest growing in play sectors, is eSports. Being able to bet on live video game contests is proving to be increasingly popular, especially amongst a young audience. It stems from the popularity of live streaming of eSports and you’ll find that there’s some bookies that show these contests, even if they don’t stream regular sports. Games such as Call of Duty, CS:GO, Dota 2 and League of Legends are amongst the most popular titles within live eSports betting. Our recommended site for in play esports wagering is BetUK.

Tennis In Play Betting

Live betting tennis is one of the most popular activities amongst in play punters. It’s a sport that is very much suited to placing live bets, with the matches taking place over a relatively long period and featuring big swings in momentum. Because of the structure of the sport, you can place live bets on every game, set and match, along with a lot of other minutiae. Tennis betting live on the Grand Slam events is particularly popular, when the mens’ game is played over five sets. Our favourite site for tennis live betting is William Hill.

Football Live Betting

The most popular sport of all when it comes to in play gambling is football. As the global game, there’s always a match going on somewhere and you will be able to place live bets on it. Because of the popularity of football betting, bookmakers have really been able to invest in the coverage of sport, with a huge amount of live markets available. Odds tend to be strong as well, especially for the biggest events such as the betting on the World Cup, Premier League and Champions League. Our recommended site for football in play betting is Betfred.

Cricket Live Betting

Another popular live sport to bet on is cricket. The sport takes various forms, with test cricket being by far the longest. Played by international teams over five days, there is huge potential for the momentum of the game to swing back and forth, impacting the odds, while the weather can also have a big say on the odds. Then there are shorter format games, such as one-day, Twenty20 or The Hundred, where the action is fast and furious. Our favourite site for cricket in play betting is 888sport.

Darts Live Betting

A sport that has seen huge growth in recent years is darts. What was once essentially a UK pub game, is now played in huge arenas and venues across the world, throughout the year. In some tournaments the action is short and snappy, while others see marathon matches. Either way the games can see big odds swings. Darts is quite literally the ultimate numbers game and there are loads of exclusive live darts betting markets, that are unavailable pre-match. Our recommended site for darts in play betting is Betstorm.

Snooker Live Betting

Like darts, this is another sport that has been transformed by a busy year-round schedule. That means that snooker is a staple of live sections at bookmakers during non-busy times, such as midweek afternoons, while there are also huge events such as the World Championships. Again, it’s a numbers-based game, with lots of exclusive live markets coming into play from the first break. Our favourite site for snooker in play betting is QuinnBet.

In Play Betting Offers

Now we’re going to examine some of the promotions and deals available that can be used in conjunction with betting in play.

Pros & Cons of Live Betting

Like most things in life, there are pros and cons of betting live. We think the positives far outweigh the negatives. Ultimately it is a much more exciting and fast-paced form of gambling. You have to move quickly, as opportunities for a value bet can be short-lived as prices fluctuate quickly, reacting to the sporting action.

Though there is a risk of making a mistake when having to place wagers quickly, there is also more chance of beating the bookie. Not only is the pressure on them to get the prices right, but functions like Cash Out, live streaming and updated stats, are all helpful when it comes to making a profit.

In Play Betting Strategy

It’s time to explain some examples of live betting strategy. Follow this advice to help your profitability.

Best Live Betting Apps

If you’ve got the freedom to place a bet any time during a live sporting event, then you don’t want to be restricted by your location. With mobile betting, you can place a wager wherever you are. Combined with in play betting, this enables you to place a bet easily, when watching a sporting event down the pub, or even at the stadium itself.

We’d always recommend using a dedicated mobile betting app, rather than a mobile browser. They tend to be more secure, faster and easier to use, all of which are even more important when betting live. Of all our favoured sportsbook, BetUK is our recommended live betting app.

Top Live Betting Tips

In this section we’re going to reveal some in play betting tips. Stick by this advice and you won’t go far wrong.

Conclusion

We hope you enjoyed the article. You’ve had time to read the various site reviews, information on different sports and our live betting tips. With all that information digested, you should be ready to try some in play betting. All of our recommended sites are fine choices, but we particularly like Betstorm right now.

FAQs

Dan Fitch

Pro punter

Dan Fitch

Pro punter

A writer and editor for some of the top names in the gambling industry for nearly 20 years, Dan also works as a freelance sports journalist for publications and websites such as ESPN, FourFourTwo and LiveScore.

All posts by Dan Fitch