Best Odds Guaranteed in the UK 2023 – Top 10 Bookies for BOG
This is our article devoted to the horse racing betting offer Best Odds Guaranteed. We’re going to explain everything you need to know about this promotion, including how it works, participating sportsbook reviews, betting tips and much more. Let’s start off with a list of our favourite Best Odds Guaranteed bookmakers.
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Top Best Odds Guaranteed Bookies in the UK
Here’s a little more information regarding our recommended Best Odds Guaranteed bookies.
- bet365 – Our number one choice for BOG
- 888sport – Huge brand is a great all-rounder
- BoyleSports – Great choice for BOG and acca bets
- Betfair – Betting exchange and sportsbook under one roof
- Paddy Power – Irish bookie has product that lives up to the hype
- Betfred – Bonus Kings delivers on BOG and other offers
- Virgin Bet – Famous brand turns to horse racing betting
- BetVictor – Mystery free bets from BV Loyalty Club
- QuinnBet – BOG part of an unrivalled collection of horse racing promos
- William Hill – Household name remains a top choice for bettors
Reviews of Best Odds Guaranteed Bookmakers
In this section we’re going to take more of an in-depth look, with some reviews of our favourite bookmakers that offer Best Odds Guaranteed.
1. bet365 Best Odds Guaranteed
bet365 is one of the biggest names in the betting industry. They have built a great all-round betting product that is particularly strong for horse racing and greyhound betting. This of course means that BOG is offered. With bet365 BOG any bet on horse racing from 8am onwards, gets the benefit of this offer. Their BOG also applies to American and French horse racing.
There’s also a bet365 price promise on all UK and Irish races shown on ITV, where they guarantee they won’t be beaten on price by select rival bookmakers. You can choose your place terms with their Each Way Extra offer, while there are also enhanced odds offers every day. With a generous welcome offer, bet365 are fantastic for promotions and they have a product to match.
What we like:
- BOG for horse racing and greyhounds
- Price promise on TV races
- BOG available on US and French races
- Great all-round product
What we don’t:
- Site design could do with a revamp
2. 888sport Best Odds Guaranteed
Another of the biggest sites on the UK betting scene is 888sport. Again, they have a top all-round betting product and really deliver when it comes to horse racing. The 888 Best Odds Guaranteed offer kicks in on the day of the race. It’s available on all UK and Irish racing, but greyhound racing fans will have to look elsewhere.
You can get enhanced place terms or an extra place with their Each Way + offer. There’s also Double Result available, which pays out on both first past the post and on any amended result. With live streaming for horse racing and a big welcome offer. 888sport is a quality BOG choice for horse racing fans.
What we like:
- BOG available on day of race
- Each Way + promotion
- Big welcome offer
- Live streaming on horse racing
What we don’t:
- No BOG on greyhounds
3. BoyleSports Best Odds Guaranteed
The Irish bookie BoyleSports has made major strides in the UK over recent years. It’s a particularly good site for horse racing and part of the reason for that is the BOG offering. Available from 8am on every UK and Ireland horse race, with a big maximum extra payment of £50,000, if you profit from bigger odds.
Every day there are horse races with extra places are applied. When it comes to promotions, BoyleSports is also very good when it comes to acca offers. You can choose to boost your winnings or go for acca insurance, while you also get a free £5 acca for every multiple bet placed. With multiple wagers accepted as part of their BOG offer, BoyleSports could be the choice for acca fans.
What we like:
- Superb range of acca offers
- Top horse racing betting app
- Bright and early 8am BOG start
- Big maximum payment of £50k
- Extra places every day
What we don’t:
- Lack of online greyhound deals
4. Betfair Best Odds Guaranteed
Betfair is the home of the biggest betting exchange in the world. They’ve also got a fine sportsbook product and it’s there that you will find their BOG offer. It’s available for all UK and Ireland horse racing and greyhound racing, from 8am each day.
There’s extra places races on a daily basis, plus the Lengthen The Odds promo, where your horse racing winner will get an odds boost based on the distance between your pick and the horse that finished second. For anyone interested in horse and greyhound racing, the ability to get extra value and place lay bets on the exchange, make Betfair a no-brainer to sign up with. It’s just a shame that BOG only applies to their sportsbook product.
What we like:
- BOG on horse and greyhound racing
- Win big with Lengthen The Odds promo
- Daily extra places
- Back and lay on exchange
What we don’t:
- No BOG on exchange bets
5. Paddy Power Best Odds Guaranteed
Even if you’ve not bet with Paddy Power before, the chances are that you will be aware of this brand, from their amusing and often controversial ad campaigns. Their product more than stands up to scrutiny, with Paddy Power BOG available from 8am each day. One aspect that does slightly count against their BOG offering is that it’s only available for selected UK and Ireland meetings, though they do tend to cover the biggest ones.
Horse racing fans also get to enjoy daily extra place races and money back specials. There’s no BOG for greyhounds, but there’s a regular offer which sees you get your money back if your dog finishes second or third to the SP favourite. Overall, Paddy Power is another big betting company that has a great all-round product, packed with features and promotions.
What we like:
- BOG each day from 8am
- Daily extra places
- Money back specials on horses and greyhounds
- Top all-round product
What we don’t:
- BOG only available for selected meetings
6. Betfred Best Odds Guaranteed
With Betfred being known as the ‘Bonus King’, it would be something of a letdown if they didn’t have BOG available. With their Best Odds Guaranteed Betfred have all UK and Ireland horse races covered and also select greyhound meetings every day. BOG is part of a package of horse racing and greyhound promotions that is amongst the best around.
There’s extra places available each day and free bets if your horse finishes second or third. Fans of Lucky 15/31/63 bets can get big bonuses, while you can collect points when placing horse racing bets, with their Rewards4Racing scheme. On the greyhound side of things, there’s a 10% tricast bonus available. The Bonus King lives up to their name.
What we like:
- BOG available for horses and greyhounds
- Free bets if horse finishes 2nd or 3rd
- 10% tricast boost on dogs
- Earn points with Rewards4Racing
What we don’t:
- Website has a dated design
7. Virgin Bet Best Odds Guaranteed
Of all of our recommended BOG sites, Virgin Bet is the newest, having only launched in 2019. For a relatively new bookmaker, it is impressive to see that they have BOG up and running. It’s available from 9am each day on all UK and Irish horse racing. The limit to which you can profit on BOG each day, is a huge £50,000, which is much bigger than some of their more established competitors.
The horse racing offering as a whole, provides quality for punters. There’s live streaming of races, extra places every day and money back as a free bet, if your horse finishes second or third in selected races. Virgin Bet have made a very confident start and we look forward to seeing where this ambitious brand could go to.
What we like:
- Win up to 50K each day with BOG
- Live horse racing streaming
- Money back as free bet deal on selected races
- Daily extra places
What we don’t:
- No greyhound promos
8. BetVictor Best Odds Guaranteed
Going back to one of the more established names on the online betting scene, we have BetVictor. Their feature-packed website is one of the best around and an account with them gives you access to BOG. It covers all horse racing and greyhound racing meetings in UK and Ireland, starting at 9am each day.
Their Run For Your Money offer will see you get a cash refund if your horse refuses or whips around at the start of a race. The BV Loyalty Club will give you a free bet for every five that you place, which can range in value between £1 and £25. With betting tips available, BetVictor are well worth considering for any racing enthusiast.
What we like:
- BOG for both horses and dogs
- Run For Your Money refunds
- Betting tips available
- BV Loyalty Club
What we don’t:
- BOG doesn’t start till 9am
9. QuinnBet Best Odds Guaranteed
The last of the trio of Irish bookies on our recommended list, is QuinnBet. Known for the variety of offers for existing users, it’s no surprise to see that BOG is available. While it doesn’t cover greyhound racing, it does include all UK and Ireland horse racing meeting, It forms part of a huge array of horse racing promos.
In total there are eleven different regular deals for horse racing punters to enjoy. Greyhound fans get free bet refunds if their dog finishes second and daily free bets. With 25% of all weekly losses paid back to you, QuinnBet arguably have the best collection of regular promotions available, of all of our favourite bookmakers.
What we like:
- BOG part of 11 horse racing promos
- Daily free bet acca bonus
- 25% of all weekly losses refunded
- Daily free bets
What we don’t:
- Could have a better welcome deal
10. William Hill Best Odds Guaranteed
Bookmakers simply aren’t better known or more well-established than William Hill. Formed in 1934, they have moved with the time in many ways, not least in the terms of their promotions. The William Hill BOG offering covers every UK horse race, but not it should be noted, those in Ireland. The start time is also a little later at most, at 10am, but the maximum benefit limit of £25,000 is also bigger than most.
William Hill have a Lengthen Your Odds deal and you can also Pick Your Places on every UK and Ireland race. In terms of more general offers, there is Acca Freedom and Scratch of the Day, which offers all sorts of prizes, free bets and odds boosts, on a daily basis. With a comprehensive betting and gaming product on offer, William Hill are still delivering for their customers after all these years.
What we like:
- Big 25K limit on BOG
- Pick Your Places on every race
- Lengthen Tour Odds deal
- Daily bonuses with Scratch of the Day
What we don’t:
- Late BOG start time of 10am
What Does Best Odds Guaranteed Mean?
BOG is one of the most common promotions available at bookmakers. At any sportsbook that takes horse racing and greyhound racing seriously, which just about covers every bookie that wants a share of the UK and Irish market, BOG is available.
This offer basically ensures that you will be the best price available, when you place a bet on the horses or greyhounds. Betting markets are fluid and the prices change in the direction where the money is going. With BOG, if you place a bet before the race starts and the starting price is bigger than the odds that you took, the bookmaker will pay out at the larger price.
How Does Best Odds Guaranteed Work?
To see how BOG works, let’s give you an example. Imagine that you places a bet two hours before a race starts. You take odds of 5/1 (6.0). By the time the race starts, the odds for your horse have drifted out to 11/2 (6.5). As the starting price is bigger than the odds that you originally took, any bookmaker offering BOG will pay out at the bigger price. This gives you a bigger profit.
It’s also worth pointing out that there are differing BOG rules at different bookies. The BOG offer will apply to bets placed after a certain time and that timescale can differ across various bookmakers. The other main thing to look out for is for what races BOG applies to. For many bookies it’s all UK and Ireland races, but some apply it to races in other countries too.
There are also different limits set at each bookie, which determine how much you can benefit from BOG each day. This can range from relatively small amounts, to tens of thousands of pounds, so it’s certainly part of the terms and conditions to keep an eye on.
New BOG Betting Sites
With the majority of the more well-established bookmakers on the UK scene offering BOG, any newcomers have a decision to make, if they want to win the hearts of racing fans. With punters having grown used to the benefits of BOG and being able to easily get access to this useful offer, any new betting sites are at a distinct disadvantage if they don’t have it available.
It’s therefore perhaps unsurprising that BOG is available at many of the newer names on the bookmaking scene. Put simply, if any bookie wants to be taken seriously by horse racing enthusiasts, then offering BOG is something of a must.
The likes of Betgoodwin, Virgin Bet, Rhino and LiveScore Bet have all launched within the last four years and all have BOG. New bookmakers are good for the industry and they keep the established names on their toes. They do this by being innovative and offering something fresh, but in order to compete, they also have to provide long-established features such as BOG, that are commonplace in the industry.
Best Odds Guaranteed Times
BOG kicks in at different times at different bookmakers. Here are the times that it applies from, at our recommended bookies, ranging from the earliest, to the latest.
| Bookmakers | BOG Times |
| bet365 | 8am on race days |
| BoyleSports | 8am on race days |
| Betfair | 8am on race days |
| Paddy Power | 8am on race days |
| Betfred | 8am on race days |
| Virgin Bet | 9am on race days |
| BetVictor | 9am on race days |
| QuinnBet | 9am on race days |
| William Hill | 10am on race days |
| 888sport | On day of races |
Pros & Cons of BOG
As is the case with most things, there are pros and cons to BOG. It’s undoubtedly the case that the benefits massively outweigh any negatives. Yet in the spirit of impartiality and to help you to identify some of the drawbacks, here are the pros and cons of BOG.
Pros:
- Get SP if bigger than odds taken
- Compatible with many other bookie offers
- Some big max winnings limits
- Early morning starts at some sportsbooks
Cons:
- Many bookies limit BOG to UK and Irish meetings
- Doesn’t cover ante post betting
- Bookies have different start times and rules
- Rule 4 deductions still apply
Terms & Conditions with BOG Deals
Throughout this article, we have mentioned some of the terms and conditions that can apply to BOG deals. In this section we’re going to take a look at some of the main terms that you will come across and explain what they mean.
- Maximum Payout – This can often be known as maximum award or maximum bonus, with the words benefit and enhancement sometimes also used to describe this condition. It refers to a limit set by the bookmaker, which restricts the level of additional winnings that you can claim from BOG. Some bookies set the limit per race, while others do it per day.
- Minimum Stake – There is normally a minimum stake needed in order to qualify for BOG. Typically it is £1, or 50p for Each Way bets.
- Restrictions – There are certain types of bets that are not eligible for BOG. Singles and Each Way bets are always ok, but with Extra Place races, ante post wagers, specials and combination and system bets, they may be against the terms and conditions, depending on the bookmaker.
- Rule 4 – If there are there are one or more non-runners in a horse race at odds of 14/1 (15.00) or shorter, a Rule 4 deduction will be applied, even with BOG. The shorter the odds of the withdrawn runners, the greater the deductions. Rule 4s are applied after BOG, rather than before.
- Start Time – As we demonstrated earlier with our dedicated table, each bookie has a different time from which their BOG offer starts from. Bet before this start time and you won’t be covered by the offer, so be sure that you know when it kicks in.
Key Horse Racing Best Odds Guaranteed Events
With horse racing having a packed year-round calendar, there’s plenty of opportunities to use BOG. Some events are of course bigger than others though. We’re going to run through the three biggest horse racing events of the year.
Cheltenham Festival
Every March, the eyes of the sporting world turn towards the Cheltenham Festival. The four-day festival features the cream of the National Hunt scene and is packed with top class action in Grade I races. These include the Champions Hurdle, Queen Mother Champion Chase, Stayers; Hurdle and the highlight of the festival, the Cheltenham Gold Cup.
Attracting 68,500 visitors each day, the packed crowd provides a lively backdrop to the races, with the famously noisy Cheltenham roar, cheering on the runners. This is an event that really captures the imagination of the general public, rather than just horse racing aficionados. With a lot of money being bet on Cheltenham races each year and tipsters getting a lot of attention in the media, markets can be volatile. Having access to a bookie that offers BOG is extremely useful come Cheltenham time.
Grand National
If Cheltenham provides the biggest week of the horse racing calendar, it is the Grand National that gives us the biggest individual race. First run way back in 1839, this National Hunt race is a handicap steeplechase. Run at Aintree during April, the horses run a distance 4 miles and 2½ furlongs, which includes 30 jumps over two laps of the course.
This is a race that attracts the money of people who place only one bet a year. For many, the Grand National is the only time that they ever go near a betting shop, or feel the need to open an online account. Unsurprisingly, bookmakers will go to great lengths to win over new customers. There are always lots of Grand National promos available, including extra places. BOG is an essential for this steeplechase race if you can get it. With so many runners and the potential for horses to fall at any time, there are no short-priced favourites and the winners often have big odds. With outsiders, a shift in their price can amount to a major difference to your winnings, so having BOG on your side is a real plus.
Royal Ascot
When it comes to the flat season, Royal Ascot is the highlight. Taking place in June each year, this five-day meeting takes place at the Ascot racecourse in Berkshire. Its origins began in 1768, with the modern festival as we know it, taking shape with the introduction of the Gold Cup in 1807. As the name suggests, this is an event that is frequented by the UK’s monarchy. It begins each year with the Royal Procession, when the Windsor family arrive down the straight mile.
It’s as much a social occasion as anything else, with media outlets full of pictures of the fashions on display at Ascot, especially on Ladies’ Day. That doesn’t mean that the betting side of things is an afterthought. Bookmakers have lots of Ascot offers for races that feature the world’s finest racehorses, competing for millions in prize money. Once again, BOG is an essential tool for anyone looking to place bets on this big event.
Top BOG Tips
BOG is one of the most useful promotions available. To get the very most out of it, follow these tips to boost your profitability.
Be An Early Bird
The BOG offer starts at different times at different bookmakers. Most allow you to place a bet in the morning, but we think the earlier it starts, the better. Why would you want a BOG offer that doesn’t start until 10am, if there’s ones available at 8am? Having the extra couple of hours adds to your flexibility, when it comes to placing a bet and knowing that it is covered by BOG.
Check Exchanges
On the subject of getting your bet in early, it can be worth looking at the trading that’s going on at betting exchanges at Betfair, to see where the money is going in a race. If lots of people are willing to back a horse at a big price, then the odds at bookies could reduce. BOG can only help you when the SP gets bigger, so if the odds are likely to move in the other direction, get a bet in quick. The Betfair BOG offering, will allow you to check the exchange and then place any bets on their sportsbook.
Combine BOG With Other Offers
Some bookmakers allow you to place BOG bets that are also eligible with other offers, such as enhanced odds or money back deals. When such options are available, we suggest that you take advantage of them. Grab every little bit of value that you can.
Know Your Limits
Another difference between the BOG offers at different bookies, are the maximum payout levels. This is the maximum amount of money that you can benefit from, directly from the BOG offer. If you’re a high roller, or plan to be one day, then you’ll want the biggest available.
Get Widest Coverage
Some BOG offers are better than others. A lot cover every UK and Ireland horse races, but some of the sites we reviewed, only covered UK races or selected meetings. Get access to the widest coverage that you can find. Some bookmakers will cover meetings outside of UK and Irish shores. Having a BOG offer that covers greyhounds as well as horse racing is another advantage.
Conclusion
We hope that you enjoyed our guide to BOG and found it informative. As you will have learned, punters are spoilt for choice when it comes to bookmakers offering this promotion, with many quality options available. Our absolute favourite site for Best Odds Guaranteed is bet365.
FAQs
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A writer and editor for some of the top names in the gambling industry for nearly 20 years, Dan also works as a freelance sports journalist for publications and websites such as ESPN, FourFourTwo and LiveScore.
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