The best new betting sites in the UK for October 2025

What is a betting site?

A betting site is an online platform provided by a bookmaker where you can place bets on sports, virtual sports, casino games, and other events, with the opportunity to win money based on the outcome of your bet. You deposit funds to your betting account and use them to make bets, with potential payouts determined by the odds offered by the bookmaker.

In addition to standard betting, many sites offer bonuses and promotions, such as free bets or deposit matches, to attract new users.

Betting sites can also provide features like in-play betting, live streaming, and cash-out options, enhancing the overall user experience.

How do betting sites work?

Sign up for an account: To use a betting site, you’ll need to create an account by providing personal details such as your name, address, and email. You will also need to verify your identity and confirm you're over 18.

Set limits: It’s important to bet responsibly and before you’re able to make a deposit, you should be prompted to set some limits such as deposit limits, loss limits and time limits. Limit features will vary depending on which betting site you join, some offer better responsible gambling features than others.

Deposit funds: Once registered, you can deposit money into your betting account using various payment methods, such as debit cards, e-wallets, or bank transfers. Most betting sites have a minimum deposit requirement to start betting.

Place your bets: Browse available markets, such as sports, casino games, or virtual events, and choose your bets. Each bet will show potential payouts based on the odds provided by the betting site. 

Withdraw your winnings: If your bets are successful, you can withdraw your winnings. Payout times vary from site to site and your chosen withdrawal method.

How to choose the best betting site for you

With so many betting sites available in the UK, it can be challenging to decide which one is right for you. Fortunately, there are a few simple guidelines you can follow to help you choose the best betting site for your needs:

Betting on your chosen sport

As a starting point you want to think about what sport you intend to focus your bets on. If the betting site you’re interested in joining offers markets for this sport you should check what else is on offer such as cash out, live streaming, in-play betting, additional markets. Typically larger sized bookmakers such as Ladbrokes, William Hill and Bet365 whose online platforms are more technically advanced will offer some of the best features, markets and odds for most if not all sports.

Seek the best odds

To do this you should visit some of the many odds comparison websites available and view the odds for sporting events you’re interested in. It should become apparent quite quickly which bookmakers can offer you the best odds.

Promotions

The majority of betting sites competing for your custom will be offering some sort of welcome bonus along with day to day promotions such as odds boosts and loyalty clubs. The best promotions are ones which carry little or no staking requirements. You do not have to participate in these promotions, but should you opt in it’s important to be familiar with promotion terms and conditions.

Do betting sites charge fees for having an account?

Most betting sites do not charge customers any account management fees.  

However, it's important to be aware that some betting sites may impose fees under certain conditions. For example, if your betting account remains inactive for an extended period, a betting site might deduct a dormant account fee. Additionally, fees could be applied for specific services on your betting account, such as processing withdrawals below a minimum threshold or using particular payment methods.

Any fees applicable will be set out in terms and conditions of your betting account and before any fees are charged you will be given 30 days notice.

What are the newest betting sites in the UK?

The UK betting scene is saturated with new betting sites launch regularly, bringing fresh opportunities for punters to explore. Whether you’re a seasoned bettor or just dipping your toes into the world of online betting, keeping up with the newest betting sites can give you an edge, think better odds, innovative features, and improved welcome offers. 

In no particular order, below are 10 of most recently launched betting sites that operate upon their own UKGC license.

1. Ken Howells
   
   
2. Betwright
   
   
3. BetTOM
   
   
4. Swifty Sports
   
   
5. AK Bets
   
   
6. PricedUp
   
   
7. DragonBet
   
   
8. Betzone
   
   
9. Gentleman Jim
   
   
10. NRG Bet
    
    

Each of these betting sites we're launched within the last 48 months.

Incase you've wondered, currently it can take between 12-24 months for a new betting website to be licensed by UK Gambling Commission and be launched online to the general public.

Based on the pending sports betting operator applications at the UK Gambling Commission application portal, by the end of 2025 we're expecting to see the following new betting sites launch in the UK, 

1. 36Vegas
2. London.Bet
3. TigerBet

In the meantime there are 77 betting sites listed at BettingSites.co.uk!

Quick summaries of the sports betting sites listed at BettingSites.co.uk by our experienced team

10bet

This betting site called 10bet got going way back in 2003, so it’s been around for a good long time and has a solid name people trust. It’s a place where you can bet on all kinds of sports—football, tennis, and even some less common ones like darts or cricket if you’re into that sort of thing. The website’s pretty easy to figure out, so you won’t feel lost trying to place a bet, and they’ve got an app you can stick on your phone, which is great if you’re out and want to bet quick. When you sign up, they give you up to £50 in free bets, which is a nice way to try it out without using too much of your own money right away. The operators who run it are checked by the UK Gambling Commission, so you can feel good knowing your cash is safe with them. If you’re looking for a site that’s been around a while and gives you lots of options to play with, 10bet might be a good one to check out.

Pros:

• Covers a big range of sports to bet on.

• £50 in free bets when you join up.

• Phone app makes betting easy anywhere.

• Very safe and highly trusted with funds.

Cons:

Limited live streaming.

Customer service could be better.

Sign up here to 10bet

32Red

32Red is a name you might know because it’s been around for years, mostly famous for its online casino games and strong TV advertising. But it’s got a sports betting section too, where you can put bets on football matches or horse races without too much fuss. The site’s set up nice and simple, so even if you’re new to betting online, you won’t feel confused trying to get around it. They don’t offer sports betting bonus you might pick up some free bets or deals here and there. It’s run by 32Red Limited that’s licensed by the UK Gambling Commission, which means they have to keep things fair and your money’s safe. If you’re after a site you can trust that keeps things easy, and maybe you like casino games on the side, 32Red could be a good one to give a try.

Pros:

• Simple site that’s easy for newbies.

• Trusted name in the UK for years.

• Good for football and racing bets.

Cons:

• Very little on the bonus side of things.

• Heavily casino focused site.

• Limited live streaming.

Sign up here to 32Red

7Bet

7Bet is one of those newer betting sites that’s just starting to get noticed by punters who like to bet often. It’s a spot where you can bet on popular stuff like football or basketball, and maybe a few other sports if you look around a bit. The website’s made to be straightforward, so you don’t need to be a tech whiz to use it, which is nice if you’re just getting into this. When you sign up, they welcome you £10 in free bets, which isn’t a huge amount but still gives you something to play with at the start. They’re licensed by the UK Gambling Commission, so you can feel okay about putting your money there and it’s all safe and checked out. Plus, they’re still growing, so you might see more things added down the road. If you’re looking for a fresh site that’s simple and gives you a little boost to begin, 7Bet might be worth a try.

Pros:

• New site with an easy layout.

• £10 free bets when you join.

• Covers plenty of sport.

• New license, handy if you require a fresh betting account.

• Still growing with potential.

Cons:

• Bonus is pretty small.

• Customer service could be improved.

Sign up here to 7Bet

AK Bets

AK Bets started up in 2021 at racecourses, and now they’ve got an online site you can use from anywhere, which is really handy. They’re super focused on horse racing and offer some of the best odds around, which could mean more money in your pocket if your bet wins. One neat thing is you can call them to place your bet if you’re not big on using the website or app, which is perfect if you like talking to someone instead of clicking buttons. When you sign up, they offer up to £100 in free bets with a special code, which is a big bonus to help you get started. They’re licensed by the UK Gambling Commission and also on course bookmakers and many racecourses around the UK, so your money’s very safe with them.

Pros:

• Awesome for horse racing fans.

• £100 free bets when you join.

• Option to bet by phone call.

• Great customer service 

• Instant withdrawals.

Cons:

• Limited deposit methods 

• Can take a little long with document checks

Sign up here to AK Bets

Bet UK

Bet UK has been around for over a decade and is a good spot for betting on sports like football and horse racing without any big headaches. The site’s laid out in a simple way, so you won’t get lost trying to place your bet, and they’ve got an app you can use on your phone, which is great for betting anywhere you are. When you join, they offer you £30 in free bets, which is a decent amount to test things out without spending too much of your own cash upfront. They’re really good for live betting, so you can bet while a game’s going on, which adds some excitement to it. The UK Gambling Commission licenses them, so it’s a safe and fair place to put your money. If you’re looking for something easy with a nice bonus, Bet UK could be a solid pick for you to try out.

Pros:

• Simple site to get around.

• £30 free bets for newbies.

• Great for betting in-play.

Cons:

• Poor customer service.

• Quick to restrict or limit bets.

Sign up here to Bet UK

Bet365

Bet365 is one of the biggest betting sites out there, starting back in 2000, and it’s super popular all over the UK. You can bet on almost any sport you can think of that of course includes football, tennis, racing, even odd ones like table tennis or volleyball if you’re curious about those. The website’s easy to use once you get the hang of it, and they’ve got a really good app for your phone, perfect for betting wherever you are. When you sign up, you get £50 in free bets, which is a nice amount to play around with at the start. They even let you watch a big range of sporting events live on the site, which is awesome if you like keeping an eye on the action while you bet. It’s licensed by the UK Gambling Commission for over 20 years, so it’s super safe and trustworthy. If you want a big site with tons to offer, Bet365 might be the one for you to try.

Pros:

• Loads of sports to bet on.

• £50 free bets for newbies.

• Live streaming of some games.

• Easy phone app to use.

• Safe with a UK license.

Cons:

• Can feel overwhelming at first.

Sign up here to Bet365

More summaries coming soon... Please bet responsibly.