UK betting sites with best odds guaranteed 2025
Our UK betting sites with best odds guaranteed list currently shows 15 fully licensed and regulated bookmakers offering the best odds guaranteed betting feature at their website.
What is best odds guaranteed?
Best Odds Guaranteed (BOG) is a common feature from many UK betting sites for horse racing betting on UK and Irish races. It ensures you get the highest possible odds when betting on a horse, protecting your potential winnings.
How Does BOG Work?
When you place a bet at early fixed odds of 5/1, if the official Starting Price also known as SP drifts higher say to 7/1, the bookmaker pays out at the bigger SP. If the SP is lower, you keep your original odds. This applies to win and each-way bets, with no extra cost. BOG usually kicks in from a set time on sites, such as 8am or 9am on race day.
There is usually a maximum limit bookmakers will offer such as Best Odds Guaranteed up to £500.
So if you bet £1,000 on a 2/1 and the SP is 3/1 your profit would be £2,500 not £3,000 because of the maximum limit applied.
BOG Benefits for UK Bettors
Maximises Winnings: Get the best price without timing risks.
Peace of Mind: Ideal for early bets on favourites that might drift.
Widely Available: Offered on most UK horse racing markets.
Bet365
Key features
One of the worlds best betting companies that offers everything you need and more to place bets and new customers get £30 in free bets!
✓ License no. 55148
BoyleSports
Key features
Esteemed bookmaker operating in the UK and Ireland since 1982, provides a robust online platform specialising in horse racing, football, and a diverse array of other sports.
✓ License no. 39469
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William Hill
Key features
William Hill is by far one of the UK’s leading sports betting sites, renowned for its history in bookmaking. Offers an excellent online betting service with some of the best features in the industry, along with attractive promotions for both new and existing customers.
✓ License no. 39225
Betfred
Key features
Betfred have been bookmakers for over 50 years and operate over 1000 betting shops dotted around the UK along with a top flight betting site.
✓ License no. 39544
Ladbrokes
Key features
Ladbrokes, pioneers of UK bookmakers since 1886, offers innovating betting products and new customers can get £20 free bets!
✓ License no. 54743
AK Bets
Key features
AK Bets has some great daily betting offers along with some of the best odds you will find for the biggest sporting events! AK Bets now operates on a brand new UKGC license.
✓ License no. 66030
BetTOM
Key features
Newly launched in May 2025, BetTOM is the latest addition to our list of UK betting sites! New customers of BetTOM can enjoy a £25 free bet + 10 free spins on Big Bass Splash slots!
✓ License no. 64959
Swifty Sports
Key features
Swifty Sports is a brand new addition to our list of UK betting websites and offers an easy to claim £20 free bet for new customers!
✓ License no. 58957
Coral
Key features
One of the UK's most well-known bookmakers, with many features to make your betting enjoyable. New users get £20 in free bets!
✓ License no. 54743
BetVictor
Key features
BetVictor offers excellent odds, fast payouts, a user-friendly interface, and a has had a trusted reputation in betting for over 60 years!
✓ License no. 39576
BetGoodwin
Key features
Join BetGoodwin today and claim a £10 free acca bet for new customers. Superb for horse racing betting and racing offers!
✓ License no. 2927
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Hollywoodbets
Key features
✓ License no. 53028
LiveScore Bet
Key features
✓ License no. 56859
talkSPORT BET
Key features
✓ License no. 39576
Geoff Banks
Key features
✓ License no. 54095