UK betting sites with best odds guaranteed 2026
Our UK betting sites with best odds guaranteed list currently shows 19 fully licensed and regulated bookmakers offering the best odds guaranteed betting feature at their website.
What is best odds guaranteed?
Best Odds Guaranteed (BOG) is a common feature from many UK betting sites for horse racing betting on UK and Irish races. It ensures you get the highest possible odds when betting on a horse, protecting your potential winnings.
How Does BOG Work?
When you place a bet at early fixed odds of 5/1, if the official Starting Price also known as SP drifts higher say to 7/1, the bookmaker pays out at the bigger SP. If the SP is lower, you keep your original odds. This applies to win and each-way bets, with no extra cost. BOG usually kicks in from a set time on sites, such as 8am or 9am on race day.
There is usually a maximum limit bookmakers will offer such as Best Odds Guaranteed up to £500.
So if you bet £1,000 on a 2/1 and the SP is 3/1 your profit would be £2,500 not £3,000 because of the maximum limit applied.
BOG Benefits for UK Bettors
Maximises Winnings: Get the best price without timing risks.
Peace of Mind: Ideal for early bets on favourites that might drift.
Widely Available: Offered on most UK horse racing markets.
Ladbrokes
Key features
Ladbrokes, pioneers of UK bookmakers since 1886, offers innovating betting products and new customers can get £20 free bets!
✓ License no. 54743
Betfred
Key features
Betfred have been bookmakers for over 50 years and operate over 1000 betting shops dotted around the UK along with a top flight betting site.
✓ License no. 39544
TigerBet
Key featuresJust dropped exclusively for November 2025 at BettingSites.co.uk is TigerBet! This site offers a smooth, easy to use betting experience on all devices.
✓ License no. 65319
BetTOM
Key features
Newly launched in May 2025, BetTOM is the latest addition to our list of UK betting sites! New customers of BetTOM can enjoy a £25 free bet + 10 free spins on Big Bass Splash slots!
✓ License no. 64959
Bet365
Key features
One of the worlds best betting companies that offers everything you need and more to place bets and new customers get £30 in free bets!
✓ License no. 55148
BoyleSports
Key features
Esteemed bookmaker operating in the UK and Ireland since 1982, provides a robust online platform specialising in horse racing, football, and a diverse array of other sports.
✓ License no. 39469
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William Hill
Key features
William Hill is by far one of the UK’s leading sports betting sites, renowned for its history in bookmaking. Offers an excellent online betting service with some of the best features in the industry, along with attractive promotions for both new and existing customers.
✓ License no. 39225
AK Bets
Key features
AK Bets has some great daily betting offers along with some of the best odds you will find for the biggest sporting events! AK Bets now operates on a brand new UKGC license.
✓ License no. 66030
Coral
Key features
One of the UK's most well-known bookmakers, with many features to make your betting enjoyable. New users get £50 in free bets!
✓ License no. 54743
Ken Howells
Key features
Ken Howells now offer their brand new online betting website in the UK. New users can claim a £25 free bet, try Ken Howells to enjoy an excellent betting service today!
✓ License no. 422
Swifty Sports
Key features
Swifty Sports is a brand new addition to our list of UK betting websites and offers an easy to claim £20 free bet for new customers!
✓ License no. 58957
BetVictor
Key features
BetVictor offers excellent odds, fast payouts, a user-friendly interface, and a has had a trusted reputation in betting for over 60 years!
✓ License no. 39576
BetGoodwin
Key features
Join BetGoodwin today and claim a £10 free acca bet for new customers. Superb for horse racing betting and racing offers!
✓ License no. 2927
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Hollywoodbets
Key features
✓ License no. 53028
DragonBet
Key features
DragonBet has recently relaunched on a new license making them one of the newest betting sites in the UK right now! Now offers even more DragonBoosts and wider range of Welsh betting events.
✓ License no. 64908
LiveScore Bet
Key features
✓ License no. 56859
talkSPORT BET
Key features
✓ License no. 39576
Geoff Banks
Key features
✓ License no. 54095
CopyBet
Key features
✓ License no. 53774