Popular betting operator bet365 have announced that they have partnered with 1/st Technology to launch their new Advance Deposit Wagering (ADW) for US horse racing markets.
Bet365 To Launch Advance Deposit Wagering In US
The bet365 Advance Deposit Wagering option will be available on all US horse racing markets on both their website and mobile app.
It will open new routes for bettors to go down, with the feature using AI-assisted tools to analyse markets as players deposit funds into their account.
ADW is when bettors can fund an account before the bets are placed, and it is different to the traditional way as players are given access to additional statistics.
Statistics will include past performances and results for horses and jockeys as well as Artificial Intelligence Algorithms that can recommend which horse a user should back.
1/st Technology will provide the feature for bet365, and CRO Keith Johnson was speaking on the partnership: “This is a tremendous opportunity to partner with one of the premier brands in sports betting and for 1/ST Bet to showcase its best-in-class pari-mutuel horse racing wagering experience to bet365’s customers.”
Prominent in the US, 1/st Bet are the official sports betting app for multiple horse racing events and racecourses, including Santa Anita Park, Golden Gate Fields, Gulfstream Park, the Maryland Jockey Club, the Preakness Stakes, the Pegasus World Cup Championship Invitational Series and the California Crown.
A spokesperson of bet365 is excited to see what the future holds, commenting: “We’re delighted to partner with 1/st Technology in a milestone announcement for bet365.
“The partnership marks a significant advancement in our US expansion, showcasing our commitment to innovation and customer experience.”
Bet365 are constantly looking at ways to push their product further into the US horse racing market, and recently signed a deal with SIS to bring fixed-odds horse racing betting to a licensed platform for the first time in the region.
