UEFA have unveiled Kaizen Gaming, who are one of the largest GameTech firms on the planet, and it’s top brand BETANO as the official global sponsor of UEFA EURO 2024 in Germany.
Euro 2024 will get underway on Friday 14th Jun 2024 across 10 host cities in Germany – with the final set to be played on Sunday 14th July 2024.
Betano will be the exclusive betting partner for the UEFA event with their aim to link the event to the worldwide betting audience.
While this deal follows on from the FIFA World Cup in Qatar 2022, where Betano were also the first official partner of the competition.
Guy-Laurent Epstein (UEFA Marketing Director) said “We are delighted to welcome Kaizen Gaming and its brand Betano as an official partner of UEFA EURO 2024. Betano is a leading digital sports betting operator, with a focus on cutting-edge technology and responsible gaming. We believe that their industry expertise and affinity to football make them a great fit for the tournament.”
Who Are Kaizen Gaming and Betano?
Kaizen Gaming are one of the fastest moving and growing GameTech companies in the world.
They cover over one million sporting events and have handled over 220m transactions across their platforms. With a 7m+ active players database they have two leading brands in Stioximan and Betano.
Betano are a betting site that covers over 40 different sports, that will, of course, include all the matches at Euro 2024.
Live in-play betting and streaming are also available at Betano – making them one of the world’s premium sports betting platforms.
With Giannis Antetokounmpo, who plays for the Milwaukee Bucks basketball side, as their sports and brand ambassador.
George Daskalakis (Founder and CEO of Kaizen Gaming) “We are thrilled to be partnering with UEFA for the upcoming EURO 2024 tournament. This collaboration is a new first for the industry and expresses our fundamental passion for football as well as our mutual commitment towards innovation and excellence. We are very excited to be part of this football celebration and are looking forward to enhancing the overall fan experience by delivering unparalleled entertainment through responsible gaming during this highly anticipated European Championship”.