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newsspotlight sports group releases new racecard smart view option for horse racing fans

Spotlight Sports Group Releases New Racecard ‘Smart View’ Option For Horse Racing Fans

We independently review betting sites. Sign-ups through our links may earn us a commission at no extra cost to you, this never influences our listings’ order.

SSG (Spotlight Sports Group), who provide technology content and media services for the sports betting industry, have announced they’ve developed a new Racing Post racecard for horse racing fans.

The new arm to their racecard has been branded ‘Smart View’ and its focus will be to modify the horse racing bettors experience when it comes to viewing the daily horse racing cards. Aiming to appeal to a newer audience as well as improve the offering for existing users.

This new ‘Smart View’ race card has already been rolled out to over 900 Ladbrokes and Coral high street betting shops. Plus, has also been included in the print version of the Racing Post – the digital rollout is expected in the coming weeks.

Smart View is the product of research and focus group testing carried out by SSG, which saw 145 people involved, and returned results of 93% of users preferring the new offering.

Alan Pepperell (SGG Retail Director) said “The main purpose of developing the Smart View race card was to create an appealing option for an audience that finds traditional race cards daunting.”

“Smart View offers a simple way of enabling bettors to make an informed betting decision rather than just guessing, but without requiring them to decipher a lot of fairly unintuitive symbols and abbreviations.”

It’s been reported that video games including Football Manager and FIFA, which is designed at targeting a younger audience.

With the New Year approaching, Smart View racecards are expected to be on show in both digital and retail, with the focus on enhancing existing customer experience and also educating new customers into the world of horse racing.

Leo Walker (Entain’s Transformation & Experience Director) added “The traditional form layout for horseracing is complex. It is a barrier to entry for a novice, and we hope to attract new customers to the sport through simplifying the complex world of horse form.”

Andy Newton
Andy Newton
Andy Newton

Andy Newton is a well-known horse racing and sports betting writer that specialises in using key trends and stats to help find winners and unique betting approaches. Over the years, Andy has built up many industry contacts, including with some of the leading horse racing stables in the UK with his time running the Trainers-Quotes site and has also ghost-written for former top jockey Richard Dunwoody. Andy is also the former sports betting editor of odds comparison site Easyodds and JuiceStorm and appeared on many betting podcasts for MatchBook and BetBright. You can also find his views via his monthly Racing Ahead magazine column, which he’s held a slot for over 10 years. Now a regular on Bettingsites.co.uk too giving his views, trends and tips mainly on horse racing and football - so if there's a stat to be unearthed and it's a sport, Andy is sure to find an interesting betting angle. Here’s a look at a sampling of where Andy’s expertise has been mentioned: Racing Ahead Magazine Trainers-Quotes JuiceStorm GeeGeez

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