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Dan Fitch
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This is our in-depth guide to transfer betting. This article will reveal everything that you need to know about the subject, with sportsbook reviews, explanation of markets and betting tips, all included. Let’s start by revealing our favourite sites for betting on transfers.

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The leading UK online sportsbook and a winner of multiple awards, bet365 excels in all areas. We particularly like its bet builder
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A great betting app. With all markets and features being available, mobile customers are certainly well catered for at BetUK.
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List of the Best Football Transfer Betting Sites

Here is a little more information on our recommended sites for placing a bet on transfers.

  1. bet365 – Our number one choice for betting on transfers
  2. BetUK – Brit focused bookie delivers on transfer market betting
  3. Paddy Power – Gaming giant covers big Irish transfers and more
  4. BetVictor – Bet on potential transfers not available elsewhere
  5. Betfair – Find transfer markets on sportsbook and bet on exchange

Reviews of the Top Transfer Betting Sites in the UK

We’re now going to give you some in-depth reviews of our favourite sites for this type of betting.

1. bet365 – Bet £10 & Get £30 In Free Bets

bet365 transfer

bet365 are one of the top choice for football betting. This long-established online bookmaker, has a brilliant all-round product, but they are of course devoted to the beautiful game, with a wide range of football promos and markets available. With extras such as live streaming and betting tips on offer, bet365 have everything that a football fan needs.

This includes a deep range of betting markets concerning transfers. Go to the Specials section of the Outright markets and you will find a wide number of transfer related markets. At the time of our review we found eleven, which included English-based players such as Declan Rice, Harry Maguire and James Ward-Prowse, along with players from abroad, such as Lionel Messi, Neymar and Victor Osimhen. In each market there were a good amount of teams that you could bet on the player being registered with, at the time that the next transfer window ends, with competitive odds.

What we like:

  • Lots of UK transfer deals covered
  • Quality all-round betting product
  • Top foreign transfers featured
  • Brilliant for football with plenty of promos

What we don’t:

  • Menu system is a little complicated

2. BetUK – Bet £10, Get £30 In Free Bets

BetUK transfer

Founded back in 2012, BetUK has become well of the best known names on the betting scene. As their name suggests, their focus is geared towards the United Kingdom, which of course means a focus on football. There’s plenty of markets available and strong odds, with features such as Bet Builder and Cash Out.

The markets for betting on transfers are not the easiest to find, but once we’d located them, we were pleased with the number on offer. Though it’s fair to describe BetUK as a British-focused bookie, they actually had more markets covering the transfers of foreign players. They included the Serie A stars Khvicha Kvaratskhelia and Rasmus Hojlund.

What we like:

  • Great range of foreign transfer markets
  • Strong welcome bonus
  • Use cash out on your transfer bet
  • Markets for Serie A stars not found elsewhere

What we don’t:

  • Difficult to find transfer section

3. Paddy Power – Bet £20 And Get It Back As Cash If It Loses

PaddyPower transfer

Paddy Power was founded back in 1988 in Ireland and has gone on to become one of the biggest bookmakers in the world. Known for their often controversial and humorous marketing campaigns, they also deliver with their product. They’ve got every feature that a football fan could want, including betting tips and live streaming. The football coverage goes in-depth in terms of markets and has some of the most competitive odds around.

This is true of the markets centred on players’ next clubs. We found nine markets when we made our review, which included international legends like Messi and Cristiano Ronaldo and plenty of English players. Being an Irish bookie, Paddy Power also had odds on the future of the Brighton and Republic of Ireland striker Evan Ferguson.

What we like:

  • Good mix of player transfer specials
  • Covers Irish players
  • Features tips for football betting markets
  • Competitive odds

What we don’t:

  • Not the most generous welcome offer

4. BetVictor – Bet £10 Get £30 In Free Bets + 100 Free Spins

BetVictor transfer

Another well-known bookmaker that excels with football betting is BetVictor. From a generous welcome offer when you sign up, you’re in safe hands with this sportsbook, which features the free football prediction game Pick6. This is a site rich in features, with good odds and solid market depth.

That’s evident in the Transfer Specials section, where there were ten player transfers listed. This included some of the big names from the England team such as Harry Kane and Declan Rice, but also markets concerning the futures of players that we didn’t see covered elsewhere. You can bet on the future clubs of players like Moises Caicedo, Ollie Watkins and Wilfried Zaha, which was nice to see.

What we like:

  • Lots of transfer specials available
  • Features players not covered elsewhere
  • Pick6 prediction game
  • Treble your money with welcome offer

What we don’t:

  • Menu system takes some getting used to

5. Betfair – Bet £10 Get £30 In Free Bets

Betfair transfer

Betfair have a unique product, offering you access to the biggest betting exchange available, with a well-stocked sportsbook also on the menu. The exchange is great for betting on football and you’ll get bigger odds there than you will find at even the biggest bookies, with the potential for real bargains to be found, with fellow punters laying the bets, rather than professional oddsmakers.

Unfortunately, we didn’t find any transfer specials on the exchange, although there were plenty of managerial markets covered. Yet with Betfair you are essentially signing up for two accounts and their dedicated sportsbook compares with the best. We found nine transfers covered, featuring a good mix of domestic and foreign players.

What we like:

  • Good transfer covered on sportsbook
  • Access to big prices on betting exchange
  • Place lay bets
  • Great range of promos and features

What we don’t:

  • No exchange markets for transfers

How We Rank Football Transfer Betting Sites

Having seen our list of recommended sites and read our reviews, you may be curious as to what criteria we use to make our rankings. Here are some of the factors that we consider to be most important.

  1. Design And Mobile

    A bookie can have a brilliant product available, but if it is not attractively presented and the website is difficult to navigate around and use, punters will soon get fed up. Bookmakers need websites that look good and are a pleasure to use. The same should be true of their mobile apps and we expect versions to be available for both Apple and Android devices.
  2. Offers And Promotions

    It’s always nice to receive a generous welcome offer when you open a new account with a bookmaker. With just some small expenditure, you can get a relatively large sum of money to bet with, once you’ve received your bonus. Just as important are a regular flow of offers for existing users and of course, we awarded extra points for promotions that could be used in conjunction with betting on transfers.
  3. Range Of Markets

    We like to see a wide range of markets that enable punters to bet on upcoming transfers. As well as possible deals involving Premier League players, it’s always nice to see markets concerning players and clubs from abroad. We expect to see plenty of selections available within these markets, including the option of the player remaining at their existing club.
  4. Transfer Betting Odds

    The other vital element of any betting market are the odds. If you’ve signed up with a bookmaker, you’ll expect the available odds to at least be competitive and so do we. It’s quite easy with odds comparison sites to check out transfer-based markets and find out where the best value is. We expect that you’ll discover that our recommendations in this category, are right up there.
  5. Safety And Security

    An often overlooked element is customer security and safety. When you sign up with a bookie, you trust them with your financial details, personal information and money. You can be assured that our recommended bookmakers are all fully licensed with the relevant gambling regulatory bodies and employ the latest security technology.

What is Transfer Betting?

Transfers have long been an important part of football. If a club seeks a new player in a certain position, they can look to reach agreement with another club, in order to buy one of their squad members. Sometimes a player will be out of contract and able to leave their club for nothing and choose to join a new team.

Over the decades, transfer fees have steadily risen. Players can now make transfer moves worth tens and even hundreds of millions. The football media landscape is dominated by transfer news, as it attracts big audiences. Most football fans can see deficiencies in their team and the news of a new player being bought to solve a certain problem, is an exciting one.

With transfers dominating the football news agenda, it was somewhat inevitable that bookmakers would create markets, which allow punters to bet on the outcomes of transfers. Now, the biggest and best bookies for football betting, feature markets for potential transfers, where you can bet on which team a player will be signed with, by a certain date.

When are the Football Transfer Windows?

For the majority of a football season, clubs are prohibited from signing and registering new players. There is a winter transfer window that gives clubs a short period to buy players mid-season. Then there is a summer window, which starts at the end of the season and ends during the opening weeks of the next season.

The English winter transfer window in the 2022-23 season started on 1st January and ended on the 31st January. Once the season ends, the summer window will open on 10th June and run through to the 1st September.

Sometimes there can be slight differences between the dates of transfer windows, across different countries. Clubs are able to negotiate deals in-between windows, but they can’t formally sign and register the players involved, until the windows reopen.

How to Bet on Transfer Market Betting

If you’ve never bet on transfers before, you may be wondering how to go about it. We’re going to take you through the process.

Step 1: Visit The Bookie

bet365 join

Choose your bookmaker. For this example we are using bet365. Click on the yellow button marked ‘Join’, which is in the top right hand corner of the homepage. Register your details and accept the terms and conditions.

Step 2: Deposit Funds

Now go to the banking section and add some funds. You’ll need to choose a payment method and add your relevant details. Decide how much money you want to put into your account and confirm the payment.

Step 3: Find Transfer Section

bet365 transfer section

Go to the Soccer section. Click on Outrights and then scroll right down to the bottom of that sub-section and click on Specials. This will bring up all the various markets concerning transfers.

Step 4: Place Bet

bet365 transfer

Choose the market that you want to bet on. Click on the selection that you want to back, choose your stake and confirm the bet.

Biggest Player Transfer Betting Sagas

In this section we’re going to take a look at some of the biggest transfers that could take place over the coming months. At the time of writing, these are some of the transfer betting specials that you’re likely to see available at sportsbooks.

Jude Bellingham Transfer Betting

Bellingham is the biggest young English talent and one of the most promising players in the world. At just 17-years-old he made the brave decision to leave Birmingham City and move to Germany to play for Borussia Dortmund. He has subsequently become a regular for both club and country and all while still a teenager. Bellingham will turn 20 this summer and he may do so at a new team. His contract expires in 2025 and the Bundesliga giants are expected to cash in on the player, with some of the world’s top clubs competing to sign a player who is likely to move for well over £100million. Here are the current prices.

Jude Bellingham’s Next Club Odds
Real Madrid 1/10
Stay at Borussia Dortmund 9/1
Manchester City 10/1
Liverpool 25/1
Manchester United 33/1
Newcastle 40/1
Arsenal 40/1
Chelsea 40/1

Harry Kane Transfer Betting

The England captain could be on the move this summer. Kane’s contract at Tottenham expires in the summer of 2024. Spurs are trying to persuade their record goalscorer to extend, but if they can’t they may well choose to cash in on a player that will turn 30 this year. Manchester United are in need of a striker and are contenders, while some of the biggest clubs from abroad may also fancy adding Kane to their roster. Whether Kane would be keen to leave England at a time when he is honing in on Alan Shearer’s all-time Premier League goalscoring record, is another matter. Here are the latest odds.

Harry Kane’s Next Club Odds
Stay at Tottenham 6/5
Manchester United 7/4
Chelsea 14/1
Bayern Munich 20/1
PSG 22/1
Newcastle 25/1
Juventus 30/1
Real Madrid 40/1
Manchester City 50/1

Kylian Mbappe Transfer Betting

Mbappe is arguably the best player in the world right now. So far, he has spent his entire career in France, first with Monaco and then since 2017, with Paris Saint-Germain. He was expected to leave the French capital to join Real Madrid in the summer of 2022, but instead extended his contact at PSG to 2025. With a relatively short amount of time before that contract extension runs out, there will be constant speculation regarding Mbappe’s future. Here are the current prices for his club from next season.

Kylian Mbappe’s Next Club Odds
Manchester United 8/1
Real Madrid 8/1
Newcastle 14/1
Manchester City 16/1
Liverpool 20/1
Bayern Munich 25/1

Lionel Messi Transfer Betting

Mbappe may well stay at PSG for the time being, but one player who seems certain to leave is Messi. The Argentine’s contract expires in the summer and he is set to move from France. Messi could decide to play in a less competitive league, with clubs in Saudi Arabia and USA interested in his services. Yet having recently won the World Cup with his country, there will also be top European clubs who will be interested in signing the little genius. Here are the latest odds on Messi’s next club.

Lionel Messi’s Next Club Odds
Any Saudi Premier League team 1/3
Barcelona 9/4
Manchester City 11/1
Inter Miami 16/1
Chelsea 33/1
Bayern Munich 40/1
Manchester United 40/1
Newcastle 50/1

Popular Football Transfer Betting Odds & Markets

Now we’re going to take a look at some of the different markets involving transfers that are available at bookmakers.

  • To Join (Named Club) – With this market you are backing a player to join a certain club by a particular date, which will normally be just after the end of a particular transfer window.
  • To Join Any Club in (Country) – Sometimes rather than specifying a particular club, bookies will simply take a bet on a player moving to any club, within a particular country. You can currently bet on Messi moving to any club in Saudi Arabia, for example.
  • To Stay – Rather than betting on a player moving to a new club, you can also sometimes bet on a player to stay at their present one.
  • Other Transfer Specials – There are various other specials that you sometimes see that are based around transfers. You can bet on a club to break their transfer record, or whether they’ll spend a certain amount of money within a window. Or, you can sometimes bet on a player to join a certain club before retiring. Often, these sort of markets are based around the current talking points of football transfers.

Transfer Deadline Day

Transfer window betting can often go right down to the wire. With both buying and selling clubs eager to establish the best deals possible, transfer negotiations can go on for weeks and even months. Very often, even the biggest deals of a transfer window, occur on deadline day.

The two transfer deadline days each year are a popular part of football calendar. They are covered extensively on TV and in the media, with deals getting over the line, right up to the closing seconds. Below, we have highlighted some of the most successful bits of deadline day business and also, some of the worst deals done on deadline day.


  • Luis Suarez, Ajax to Liverpool, £22,800,000 (2010)
  • Wayne Rooney, Everton to Manchester United, £20,000,000 (2004)
  • Hugo Lloris, Lyon to Tottenham, £8,000,000 (2012)
  • Ashley Cole, Arsenal to Chelsea, £5,000,000 (2006)
  • Gareth Bale, Tottenham to Real Madrid, £85,300,000 (2013)


  • Fernando Torres, Liverpool to Chelsea, £50,000,000 (2011)
  • Robinho, Real Madrid to Manchester City, £30,000,000 (2008)
  • Andy Carroll, Newcastle to Liverpool, £35,000,000 (2011)
  • Michael Owen, Real Madrid to Newcastle, £17,000,000 (2005)
  • Christopher Samba, Anzhi to QPR, £12,000,000 (2013)

Premier League Transfer Betting

The Premier League is the richest football league in the world. In the summer of 2022, Premier League clubs spent £1.9billion in the transfer market. They then spent another £815million in the 2023 January window. Unsurprisingly, Premier League transfer betting is the most popular type that you will find at bookmakers.

Ahead of the summer window of 2023, here’s some thoughts on the past transfer activity of the Premier League’s biggest spenders and how they are likely to operate in the future.

Arsenal Transfer Betting

For some years during the managerial reign of Arsene Wenger, the Gunners ran a tight ship. While they were building the Emirates Stadium, the club couldn’t match the spending of other big Premier League clubs. This resulted in the team being less competitive on the pitch and a relatively long absence from the Champions League. With Arsenal now back in the Champions League under Mikel Arteta, the Londoners may well now compete for a level of player, that has been denied to them in recent seasons.

Chelsea Transfer Betting

No club spent more money than Chelsea in 2022-23, but they did not invest their funds wisely and suffered a disastrous season. After years of heavy investment from former owner Roman Abramovich, the club were bought by a consortium led by Todd Boehly in 2022. A summer spending spree in which the club bought established stars such as Raheem Sterling and Kalidou Koulibaly, was followed by a January window which saw Chelsea change tact and invest in young players. Another busy window seems set to come, as the Blues look to trim their bloated squad and address key positional issues.

Liverpool Transfer Betting

Liverpool’s success over recent years has very much been based upon a successful transfer strategy. They sold players such as Luis Suarez and Philippe Coutinho for huge profits, which allowed them to reinvest in their squad. The COVID-19 crisis hampered this habit and Liverpool’s squad has grown stale. It seems like a big revamp is planned for the summer, with Jurgen Klopp having confirmed that the club pulled out of an expensive deal for Jude Bellingham, due to the large number of players they need to add.

Man Utd Transfer Betting

Manchester United were the dominant force in English football under Alex Ferguson. Since the Scot left the club, they have struggled to recreate past glories, despite some heavy spending. Now managed by Erik ten Hag, the club seem to be back on the right path and United’s transfer activity has largely been successful. The Dutch coach will want to further strengthen his squad this summer, but that desire could be complicated by the fact that the Glazer family are looking to sell the club and a deal has yet to be agreed at the time of writing.

Newcastle Transfer Betting

For many years Newcastle fans were left frustrated by the frugality of Mike Ashley’s reign as owner. In 2021, a Saudi-led consortium bought the club and they instantly became one of the richest in the world. The spending in the subsequent transfer windows has not been as lavish as one might have imagined, yet thanks to the canny management of Eddie Howe, the team has flourished. With the club now back in Europe after a long absence, the next stage of Newcastle’s development is likely to be accelerated.

UK Football Transfer Record Progression

With fees steadily getting bigger, the record for a transfer involving a UK club, has regularly been broken. Below, we detail the record UK transfer fee, since the £1,000,000 mark was first broken back in 1979.

  • February 1979 – Trevor Francis, Birmingham City to Nottingham Forest, £1,180,000
  • September 1979 – Steve Daley, Wolves to Manchester City, £1,450,000
  • September 1979 – Andy Gray, Aston Villa to Wolves, £1,469,000
  • October 1981 – Bryan Robson, West Bromwich Albion to Manchester United, £1,500,000
  • May 1986 – Mark Hughes, Manchester United to Barcelona, £2,300,000
  • June 1987 – Ian Rush, Liverpool to Juventus, £3,200,000
  • July 1989 – Chris Waddle, Tottenham to Marseille, £4,250,000
  • July 1991 – David Platt, Aston Villa to Bari, £5,500,000
  • January 1995 – Andy Cole, Newcastle United to Manchester United, £7,000,000
  • June 1995 – Dennis Bergkamp, Inter Milan to Arsenal, £7,500,000
  • June 1995 – Stan Collymore, Nottingham Forest to Liverpool, £8,500,000
  • July 1996 – Alan Shearer, Blackburn Rovers to Newcastle United, £15,000,000
  • August 1999 – Nicolas Anelka, Arsenal to Real Madrid, £22,500,000
  • July 2001 – Juan Sebastian Veron, Lazio to Manchester United, £28,100,000
  • July 2002 – Rio Ferdinand, Leeds United to Manchester United, £29,100,000
  • July 2006 – Andriy Shevchenko, AC Milan to Chelsea, £30,800,000
  • September 2008 – Robinho, Real Madrid to Manchester City, £32,500,000
  • July 2009 – Cristiano Ronaldo, Manchester United to Real Madrid, £80,000,000
  • September 2013 – Gareth Bale, Tottenham to Real Madrid, £85,300,000
  • July 2016 – Paul Pogba, Juventus to Manchester United, £89,000,000
  • January 2018 – Philippe Coutinho, Liverpool to Barcelona, £105,000,000

World Football Transfer Record Progression

An interesting contrast to the UK transfer record progression, is to look at how the world transfer record has progressed over the years. We start in 1957, when the record was just shy of the £100,000 mark.

  • 1957 – Omar Sivori, River Plate to Juventus, £93,000
  • 1961 – Luis Suarez, Barcelona to Inter Milan, £152,000
  • 1963 – Angelo Sormani, Mantova to Roma, £250,000
  • 1967 – Harald Nielsen, Bolonga to Inter Milan, £300,000
  • 1968 – Pietro Anastasi, Varese to Juventus, £500,000
  • 1973 – Johan Cruyff, Ajax to Barcelona, £922,000
  • 1975 – Giuseppe Savoldi, Bologna to Napoli, £1,200,000
  • 1976 – Paolo Rossi, Vicenza to Juventus, £1,750,000
  • 1982 – Diego Maradona, Boca Juniors to Barcelona, £3,000,000
  • 1984 – Diego Maradona, Barcelona to Napoli, £5,000,000
  • 1987 – Ruud Gullit, PSV Eindhoven to AC Milan, £6,000,000
  • 1990 – Roberto Baggio, Fiorentina to Juventus, £8,000,000
  • 1992 – Jean-Pierre Papin, Marseille to AC Milan, £10,000,000
  • 1992 – Gianluca Vialli, Sampdoria to Juventus, £12,000,000
  • 1992 – Gianluigi Lentini, Torino to AC Milan, £13,000,000
  • 1996 – Ronaldo, PSV Eindhoven to Barcelona, £13,200,000
  • 1996 – Alan Shearer, Blackburn Rovers to Newcastle United, £15,000,000
  • 1997 – Ronaldo, Barcelona to Inter Milan, £19,500,000
  • 1998 – Denilson, Sao Paulo to Real Betis, £21,500,000
  • 1999 – Christian Vieri, Lazio to Inter Milan, £32,000,000
  • 2000 – Hernan Crespo, Parma to Lazio, £35,500,000
  • 2000 – Luis Figo, Barcelona to Real Madrid, £37,000,000
  • 2001 – Zinedine Zidane, Juventus to Real Madrid, £46,600,000
  • 2009 – Kaka, AC Milan to Real Madrid, £56,000,000
  • 2009 – Cristiano Ronaldo, Manchester United to Real Madrid, £80,000,000
  • 2013 – Gareth Bale, Tottenham to Real Madrid, £85,300,000
  • 2016 – Paul Pogba, Juventus to Manchester United, £89,000,000
  • 2017 – Neymar, Barcelona to PSG, £198,000,000

Tips for Transfer Betting on Football Players

Now it’s time to give you a few tips for betting on transfers. Follow this advice to boost your profitability.

Keep Informed

If you’re betting on transfers, it pays to put in the research. Don’t believe everything that you read, as transfer content is big business that draws in readers, so publishers are not always too concerned as to whether their information is accurate or not. More important is looking into the type of players that clubs need to recruit during a window and their likely budget. That will give you an idea of the deals that are possible.

Beware Favourites

If you go to the average transfer section of a bookmaker, you will find the same clubs are favourites in several markets. Sometimes this is the case in markets which feature a number of footballers that play in the same position. If Manchester United are favourites to sign five strikers, it’s obvious that they will not sign all of them. Use your judgement to decide on the players that they are most likely to target. If you’re right, you will be able to take advantage in the other markets.

Look For Profit

If there is a player with several clubs chasing their signature, then it is possible for you to lock in a profit. Markets can be volatile with different favourites emerging over the course of a summer. With prices fluctuating, you can get yourself in a position where you have backed clubs, that then trade at much shorter prices. If Cash Out is available at your chosen bookmaker, you might get an offer that allows you to take an early profit, before the transfer has actually been settled.


We hope that you enjoyed our guide to transfer betting. As you will have seen, there are some great options when it comes to placing bets on football transfers. Of all of our recommended sites in this category, bet365 is our absolute favourite.


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Dan Fitch

A writer and editor for some of the top names in the gambling industry for nearly 20 years, Dan also works as a freelance sports journalist for publications and websites such as ESPN, FourFourTwo and LiveScore.