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The reality show Love Island is one of the most popular TV programmes around. Love Island betting is available, allowing fans of the show to place wagers on who will win and other markets. We’re going to explain everything that your need to know about betting on this TV favourite, so you can confidently do so yourself.

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Love Island Odds & Betting Markets

For Love Island betting William Hill and other bookmakers provide a variety of different markets. Here are some of the main ones that you can expect to see.

  • Outright / Winning Couple – Bet on which couple will be the outright winner of Love Island and split the £50,000 prize.
  • Top Female – Which female contestant will be part of the winning couple.
  • Top Male – Which male contestant will be part of the winning couple.
  • Next To Be Dumped / Eviction / Elimination – For weekly Love Island betting Betfred and other participating bookies, have markets for which contestants will be dumped next.

Latest Love Island Betting Odds for the Winning Couple

After the launch of Love Island: All-Stars on Monday, 15 January, this is how the bookies bet on the Winning Couple market:

Love Island: All-Stars Couples Odds
Chris Taylor and Demi Jones 7/1
Toby Aromolaran and Georgia Steel 8/1
Chris Taylor and Georgia Harrison 8/1
Mitchel Taylor and Liberty Poole 9/1
Callum Jones and Molly Smith 14/1
Jake Cornish and Liberty Poole 14/1
Chris Taylor and Kaz Kamwi 16/1
Luis Morrison and Georgia Harrison 18/1
Mitchel Taylor and Kaz Kamwi 18/1
Anton Danyluk and Hannah Elizabeth 18/1
Mitchel Taylor and Georgia Harrison 20/1
Anton Danyluk and Georgia Steel 20/1

Love Island: All-Stars Top Man Odds

There is also a market on which of the guys competing on Love Island: All-Stars will be crowned top man at the end of the series:

Love Island: All-Stars Men Odds
Chris Taylor 3/1
Toby Aromolaran 100/30
Mitchel Taylor 11/2
Callum Jones 6/1
Anton Danyluk 6/1
Jake Cornish 7/1
Luis Morrison 8/1

Love Island: All-Stars Top Woman Odds

In a similar vein to the fellas, you can bet on who the top woman will be come the end of the Love Island: All-Stars series:

Love Island: All-Stars Women Odds
Liberty Poole 7/2
Georgia Harrison 4/1
Georgia Steel 4/1
Demi Jones 5/1
Molly Smith 11/2
Kaz Kamwi 6/1
Hannah Elizabeth 8/1

List of Best Love Island Betting Sites

Here are our favourite Love Island bookies through which you can bet on the programme:

  1. bet365 – Our favourite bookmaker for gambling on Love Island
  2. Paddy Power – Irish betting giants are great for reality TV betting
  3. William Hill – Granddaddy of gambling industry has moved with the times
  4. Betfair – Exchange betting on Love Island
  5. Betfred – The Bonus King delivers on TV specials markets

What is Love Island?

Love Island betting UK

Love Island is a UK dating game show. Originally a celebrity-based show that ran in 2005 and 2006, its current format began in 2015. Following the success of the UK show, a total of 22 different international versions have been broadcast around the world.

Currently hosted by Maya Jama, the show’s contestants are known as ‘Islanders’. The Islanders are located in a villa in Mallorca (or South Africa for winter series) and must form couples in order to survive elimination. Once couples are formed, there is a re-coupling process to shake things up. Anyone left single after the re-coupling is eliminated, while the public can also vote for their favourite couples, with those receiving the least votes being dumped from the show.

With the show receiving huge amounts of media attention, the latest Love Island odds form part of the narrative. The Love Island betting sites provide markets for eliminations, top male and females, and winning couples.

Winning couples receive a £50,000 cash prize for coming out on top, but that is nothing in terms of the lucrative sums they can earn from media deals, once the show has finished. Many ex-Love Island contestants become famous celebrities off the back of the show, which adds to the desire of those involved to come out on top.

Offering a potent mix of romance, sun and backstabbing, Love Island has become one of the nation’s favourites. It is one of the rare shows that has become event television, with many pubs, venues and homes throwing Love Island final night parties.

How Established Bookmakers Cover Love Island Bets

It may seem strange to you that Love Island betting odds are available from bookies. They are, after all, often known as ‘sportsbooks’. Sports betting is expected, but being able to gamble on a TV show will surprise some. For many years, betting sites have featured specials sections which included betting on certain TV shows.

They tend to be reality-based game shows, which makes sense. Just like a sporting event, there are winners and losers, which lends itself to betting. You’ll find that the type of shows that are featured are either broadcast live, or have a live voting element, so that no one can have any prior knowledge of what is being bet on.

When it comes to Love Island betting odds Paddy Power and other bookies that cover the show, will provide odds once the show begins being broadcast and the identity of the various contestants are known.

The betting opportunities continue throughout the series. You can bet on which contestants will be the next to leave, along with various categories involving the ultimate winners.

When you gamble on Love Island betting odds at Betfair, you not only have to option to bet on contestants to win in various markets, but you can also place lay bets on their betting exchange, where you act as the bookie and are banking on selections to lose.

With Love Island’s popularity showing no signs of slowing down, the show is becoming a regular fixture amongst bookmakers.

Where to Watch Love Island in the UK

If you’re planning to enjoy some live Love Island betting, you’ll want to be watching the action. The show is broadcast on ITV2 every night at 9pm.

There is also normally an Unseen Bits episode that is shown on Saturdays and a spin-off show After Sun, which can be watched on Sundays. Alternatively, all of the shows are available to stream on ITVX, as soon as they’ve finished being broadcast on TV.

The winter series of Love Island will go out in January 2024. No exact dates have been confirmed at the time of writing.

Love Island UK 2024 Contestants

There’s a twist with the identity of the latest Love Island contestants this year. All of the competing men and women have been on show before. The current series is called Love Island: All-Stars, so there are returning players. Here’s a reminder of who they are and who you can back in the Love Island betting 2024:

  • Anton Danyluk (Series 5, dumped day 56)
  • Callum Jones (Series 6, dumped day 38)
  • Chris Taylor (Series 5, dumped day 52)
  • Demi Jones (Series 6, third place)
  • Georgia Harrison (Series 3, dumped day 46)
  • Georgia Steel (Series 4, dumped day 47)
  • Hannah Elizabeth (Series 1, runner-up)
  • Jake Cornish (Series 7, walked day 54)
  • Kaz Kamwi (Series 7, fourth place)
  • Liberty Poole (Series 7, walked day 54)
  • Luis Morrison (Series 1, fourth place)
  • Mitchel Taylor (Series 10, dumped day 56)
  • Molly Smith (Series 6, dumped day 38)
  • Toby Aromolaran (Series 7, runner-up)

Previous Winners of Love Island UK

If you’re considering a Love Island bet on who will win the show, it’s worth taking a look back at the past contestants that have successfully been crowned as king and queen of the villa.

Series / Year Winning Couple
1 (2015) Jess Hayes and Max Morley
2 (2016) Cara De La Hoyde and Nathan Massey
3 (2017) Amber Davies and Kem Cetinay
4 (2018) Dani Dyer and Jack Fincham
5 (2019) Amber Gill and Greg O’Shea
6 (2020) Finn Tapp and Paige Turley
7 (2021) Liam Reardon and Millie Court
8 (2022) Davide Sanclimenti and Ekin-Su Culculoglu
9 (2023) Kai Fagan and Sanam Harrinanan
10 (2023) Jess Harding and Sammy Root

Love Island Betting Tips

If you’re reading this then you’re no doubt a fan of the show, but you might be worried about your chances of success when using Love Island betting sites. Here are some tips and strategies that will help you to be profitable.

Look Out For Famous Names

Love Island might have moved away from its original celebrity roots, but there are still plenty of famous names involved. The producers often recruit contestants who have famous relatives. This strategy guarantees column inches and media input from the celebrity relatives. Perhaps the most famous example of this is Danni Dyer, who was part of the winning couple in 2018 and is the daughter of the actor Danny Dyer.

Other successful contestants with famous relatives include Tommy Fury, who is the brother of the boxer Tyson Fury and Gemma Owen, who is the daughter of the former footballer, Michael Owen. Both were runners-up on the show. While having a famous relative is no guarantee of success, it does generate publicity which can be helpful to a contestant’s chances.

Keep Track of Social Media

There is a big crossover of Love Island fans and people that are heavily invested in using social media. This is a bonus for anyone betting on the show, as it means that you can easily get an idea of the popularity of contestants. While the show is being broadcast, social media sites such as X (formally Twitter) are awash with fans who send out Tweets while watching.

Follow the Love Island chat and you’ll see which contestants are well-liked by the watching public and which are the ones that the viewers love to hate. If you’re considering a bet on an individual or a couple, it’s worth doing a search for them on sites like X or Instagram, to find out what is being said. Just because you like or dislike a contestant, it doesn’t mean that the general public will think the same way.

Conflict Can Kill

Try to identify early on the contestants that will have a smooth passage through the show and those that live for conflict. The latter, will have a hard time winning and will constantly be at threat of eviction. Contestants involved in drama and arguments tend to be unpopular with viewers. This is especially true for male entrants.

With the Love Island audience having more female viewers than male, any toxic masculinity on display, gets punished come voting time. Positive, easy-going people, who are able to avoid arguments and refrain from bitching about their fellow Islanders, tend to fare well. Identify these types early and you can bet on the most likely finalists, often at big odds.

The Best Love Island Betting Site

As you will have seen, there are some great options when it comes to finding a bookmaker for your Love Island bets. Our top pick for Love Island betting is bet365. We found that they had a winning combination of a wide range of markets, live gambling while the show is broadcast and some of the best Love Island betting odds around.

Conclusion

We hope that you enjoyed our guide to Love Island betting. You should now know just about everything there is to know about betting on this popular show. If you’re an avid Love island viewer, your favourite television programme could become a regular source of profit.

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Dan Fitch
Dan Fitch
Dan Fitch

A writer and editor for some of the top names in the gambling industry for nearly 20 years, Dan also works as a freelance sports journalist for publications and websites such as ESPN, FourFourTwo and LiveScore.

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